How competitive is the Goldwell Lagoom Jam 4 niche on Amazon Germany?

3 brands and 58 sellers compete in Goldwell Lagoom Jam 4 on Amazon Germany. The top 5 Goldwell Lagoom Jam 4 products take 84% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Goldwell Lagoom Jam 4?

Goldwell Lagoom Jam 4 buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Qualität insgesamt, Griff, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Goldwell Lagoom Jam 4 niche?

Goldwell Lagoom Jam 4 sells for €24.94 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €6.36–€54.16. The average incumbent carries 563 reviews — the moat a new listing must climb.

Goldwell Lagoom Jam 4

brand-locked demand (top 5 brands take 100% of clicks) — Goldwell Lagoom Jam 4 doesn't clear our bar today.

Flapen Score

Skip it

Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47

This niche Category average · 1,260 niches

Is Goldwell Lagoom Jam 4 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Goldwell Lagoom Jam 4 is a €112K/yr Amazon Germany market (32K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Goldwell Lagoom Jam 4: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.2% over the last 90 days and 14.1% of searches end in a purchase.

€112K

revenue / yr

Units sold / yr6K

Search volume / yr+7.2%32K

Conversion rate14.1%

Avg price€24.94

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 58

Top-5 product click share84%

Open market0%

Avg brand age109 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Goldwell Lagoom Jam 4 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Goldwell StyleSign Texture Lagoom Jam Styling Gel Extra starker Halt & Volumen für alle Haarstrukturen 150 ml

Price: €9.71
Rating: 4.4/5
Reviews: 669
Age: 2y ago

Goldwell Stylesign Ultra Volume Lagoom Jam 4 XXL - 4x 200ml = 800ml

Price: €38.42
Rating: 4.8/5
Reviews: 130
Age: 8y ago

Goldwell StyleSign Ultra Volume Lagoom Jam 200 ml

Price: €14.66
Rating: 4.6/5
Reviews: 262
Age: 8y ago

Goldwell StyleSign Lagoom Jam

Price: €13.36
Rating: 4.7/5
Reviews: 71
Age: 2y ago

6er Set Goldwell Sign Volume Lagoom Jam 200ml XXL

Price: €54.16
Rating: 4.6/5
Reviews: 136
Age: 10y ago

Newest

by launch date

Goldwell StyleSign Lagoom Jam

Price: €13.36
Rating: 4.7/5
Reviews: 71
Age: 2y ago

STYLESIGN TEXTURE LAGOOM JAM STYLING GEL ideal für alle Haarstrukturen 75ml

Price: €6.36
Rating: 4.4/5
Reviews: 669
Age: 2y ago

Goldwell StyleSign Texture Lagoom Jam Styling Gel Extra starker Halt & Volumen für alle Haarstrukturen 150 ml

Price: €9.71
Rating: 4.4/5
Reviews: 669
Age: 2y ago

STYLESIGN TEXTURE ROUGHMAN TEXTURGEBENDE PASTE ideal für mittelstarkes bis kräftiges Haar 100ml

Price: €11.05
Rating: 4.2/5
Reviews: 838
Age: 2y ago

3er Goldwell Style Sign Ultra Volume Lagoom Jam 150 ml

Price: €36.79
Rating: 4.6/5
Reviews: 159
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

Goldwell79%
Aeuln17%
Rich Repair4%

Goldwell Lagoom Jam 4 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume32KCVR14.1%Products11Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews563Avg BSR#67

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Goldwell Lagoom Jam 4 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lagoom jam7K/yr +77.3%18.3% conv.
goldwell lagoom jam 46K/yr -5.5%13.4% conv.
goldwell haargel5K/yr +2.0%6.5% conv.
goldwell lagoom jam3K/yr +42.2%12.9% conv.
goldwell gel4K/yr -6.6%9.4% conv.
lagoom jam 47K/yr -46.2%14.8% conv.

What reviews say buyers love and hate about Goldwell Lagoom Jam 4

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Qualität insgesamt32%

“Super produkt”

Geruch13%

“Das gel riecht gut”

beworben Vs Tatsächliches Produkt8%

“Klare Empfehlung”

Haarstyling7%

“Bestes Haargel ever”

Preis-Leistungs-Verhältnis5%

“Ein gutes Produkt zu einem fairen und günstigen Preis”

What buyers complain about

91% of reviews

Haftung/Klebrigkeit19%

“Man darf sich nur nicht abschrecken lassen bei der Anwendung: es fühlt sich mega klebrig an”

Qualität insgesamt15%

“Definitiv kein gutes Produkt”

Griff13%

“Halt ist etwas schwächer”

Eignung für kurzes Haar11%

“Trage kurzes Haar, trotzdem hält es null”

Haarverwandt10%

“- Haare haben weniger Halt”

Goldwell Lagoom Jam 4 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1beworben Vs Tatsächliches Produkt

21%

2Defekt Material/Teile

17%

3Funktionalität insgesamt

13%

4Geruch

13%

5Haftung/Klebrigkeit

Common Goldwell Lagoom Jam 4 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Goldwell Lagoom Jam 4 46/100 on Amazon Germany — Skip it. The niche generates €112K/yr across 11 tracked products. Search demand moved +7.2% over the last 90 days.