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Glow Drops

Fail

The top 5 brands take 100% of clicks, so Glow Drops is a Fail.

Flapen Score
41
41 / 100
Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size
€59K/yr145K searches / yr
90-day growth
+15.9%search demand this quarter
Competition
76%top-5 click share · 3 brands · 62 sellers

Flapen Score

Glow Drops against its category

The dotted line is the Kosmetik average. Past it, Glow Drops is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glow Drops market on Amazon at a glance

Shoppers on Amazon Germany searched for Glow Drops 145K times last year and spent an estimated €59K. All 3 brands take every click. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+15.9%
Conversion, latest week
3.6%
Market size, estimated
€59Ka year
Top search term
weleda serum drops67K searches a year

02 · Price

A sale here is worth €11.18.

Listings sell for €11.18 on average, from €3.59 to €25.71. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At €11.18 that is €6K to €8K a year per listing.

Average price
€11.18under the $15 to $100 sweet spot
Price range
€3.59–€25.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
€6K–€8K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #85 within Gesicht. It carries 690 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#85in Gesicht
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
690per listing
Listings tracked
12

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
39 months

Products

Top Glow Drops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

62

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 26%
  • Brand 32%

Demand

Glow Drops search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26May '26Jun '26

Search terms

Top Glow Drops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weleda serum drops67K/yr
  • bronzing drops18K/yr
  • weleda drops24K/yr
  • weleda drops serum7K/yr
  • weleda glow5K/yr
  • weleda glow drops6K/yr
  • weleda sunkissed bronzing serum drops4K/yr
  • weleda bronzing drops4K/yr
  • weleda booster drops5K/yr
  • drunk elephant bronzing drops4K/yr

Reviews and returns

What reviews say buyers love and hate about Glow Drops

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Helligkeit/Glanz/Glühen”
7%of negative reviews mention “Geruch”
0.1%of orders come back
“Geruch”
A buyer, on “Geruch”7% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Glow Drops questions

Answered from the same tracked data.