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Glossing Haare Blond Kühl

soft demand (+0.1% this quarter) — Glossing Haare Blond Kühl doesn't clear our bar today.

Flapen Score

45
Skip it

Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47

Market size 30Growth 25Conversion 51Competition 40Returns 99Price range 36Avg price 28Brand share 27Review moat 40Quality gap 78
This niche Category average · 1,260 niches

Is Glossing Haare Blond Kühl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Glossing Haare Blond Kühl is a €138K/yr Amazon Germany market (363K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov. Verdict: Skip it — 45/100.

Glossing Haare Blond Kühl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.1% over the last 90 days and 4.1% of searches end in a purchase.

€138K

revenue / yr

Units sold / yr13K
Search volume / yr+0.1%363K
Conversion rate4.1%
Avg price€9.32

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers10 · 91
Top-5 product click share61%
Open market11%
Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)3· 1 succeeded
Avg rating4.3★
Avg reviews2,453

Top Glossing Haare Blond Kühl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

€0€14K€28K€41K€55K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

91

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

8%

  • Wella Professionals61%
  • Garnier12%
  • FOUR REASONS8%
  • L'Oreal Paris5%
  • REVLON PROFESSIONAL4%
  • neqi3%
  • Open — no brand owns it (4 brands, 8%)

Glossing Haare Blond Kühl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume363KCVR4.1%Products20Brands10Top 5 Brands89%OOS Rate0.0%Rating4.3★Reviews2,453Avg BSR#30
25K15KHoliday '24Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 3.5×

Top Glossing Haare Blond Kühl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glossing haare blond kühl81K/yr
  • glossing blond31K/yr
  • abmattierung blond kühl37K/yr
  • toner haare30K/yr
  • haar glossing blond22K/yr
  • abmattierung blond23K/yr
  • blond glossing13K/yr
  • toner blond14K/yr
  • blond toner14K/yr
  • wella color fresh mask pearl blonde13K/yr

What reviews say buyers love and hate about Glossing Haare Blond Kühl

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Farbe19%

Color Frese mask

Qualität insgesamt12%

Beste Produkte

Geruch11%

Duftet gut

Eignung für gefärbtes Haar10%

Farbshampo

Helligkeit/Glanz/Glühen8%

GLOW

What buyers complain about

76% of reviews
Farbe36%

Farbe. Hat gar nicht funktioniert bin immer noch gelb orange

Eignung für gefärbtes Haar14%

Haare wurden ORANGE

Funktionalität insgesamt10%

Nützt gar nichts

Feucht/Trocken3%

immer trocken und sehen spröde aus

Haarverwandt3%

Bei mir hat top Hair die Haare komplett gelb vefärbt

Glossing Haare Blond Kühl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
58%
2Funktionalität insgesamt
10%
3Eignung für gefärbtes Haar
5%
4beworben Vs Tatsächliches Produkt
4%
5Gesamtgröße
4%

Common Glossing Haare Blond Kühl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Glossing Haare Blond Kühl 45/100 on Amazon Germany — Skip it. The niche generates €138K/yr across 20 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +0.1% over the last 90 days.
Search demand for Glossing Haare Blond Kühl on Amazon Germany peaks in Nov, where the busiest month runs 3.5× the quietest.