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Glossing Haare Blond Kühl

Fail

Demand is soft, at +0.1% this quarter, so Glossing Haare Blond Kühl is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€138K/yr363K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
61%top-5 click share · 10 brands · 91 sellers

Flapen Score

Glossing Haare Blond Kühl against its category

The dotted line is the Kosmetik average. Past it, Glossing Haare Blond Kühl is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glossing Haare Blond Kühl market on Amazon at a glance

Shoppers on Amazon Germany searched for Glossing Haare Blond Kühl 363K times last year and spent an estimated €138K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €138K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
4.1%
Market size, estimated
€138Ka year
Peak month
November3.5× the quietest month
Top search term
glossing haare blond kühl81K searches a year

02 · Price

A sale here is worth €9.32.

Listings sell for €9.32 on average, from €2.32 to €22.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €9.32 that is €2K to €5K a year per listing.

Average price
€9.32under the $15 to $100 sweet spot
Price range
€2.32–€22.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
€2K–€5K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Haar Colorationen. It carries 2,453 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#30in Haar Colorationen
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
2,453per listing
Listings tracked
20

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
69 months

Products

Top Glossing Haare Blond Kühl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

91

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

8%

  • Brand 161%
  • Brand 212%
  • Brand 38%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (4 brands, 8%)

Demand

Glossing Haare Blond Kühl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KHoliday '24Spike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 3.5×

Search terms

Top Glossing Haare Blond Kühl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glossing haare blond kühl81K/yr
  • glossing blond31K/yr
  • abmattierung blond kühl37K/yr
  • toner haare30K/yr
  • haar glossing blond22K/yr
  • abmattierung blond23K/yr
  • blond glossing13K/yr
  • toner blond14K/yr
  • blond toner14K/yr
  • wella color fresh mask pearl blonde13K/yr

Reviews and returns

What reviews say buyers love and hate about Glossing Haare Blond Kühl

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Farbe”
36%of negative reviews mention “Farbe”
0.3%of orders come back
“Farbe. Hat gar nicht funktioniert bin immer noch gelb orange”
A buyer, on “Farbe”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Glossing Haare Blond Kühl questions

Answered from the same tracked data.