Glossing Haare

Shoppers searched for this 839K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €340K a year.

Searches, last 12 months

839K

Growth, 90 days vs prior 90

-11.9%

Conversion, latest week

4.3%

Market size, estimated

€340Ka year

Peak month

October2.0× the quietest month

Top search term

wella color fresh mask317K searches a year

Listings sell for €9.51 on average, from €5.50 to €22.24. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €9.51 that is €12K to €14K a year per listing.

Average price

€9.51under the $15 to $100 sweet spot

Price range

€5.50–€22.24

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

€12K–€14K

Returns

0.3%of orders · Amazon Germany median 1.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Haar Colorationen. It carries 4,254 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#12in Haar Colorationen

Average rating

4.24 starsAmazon Germany average 4.37 stars

Average reviews

4,254per listing

Listings tracked

16

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

60 months