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Glossing Haare

brand-locked demand (top 5 brands take 100% of clicks) — Glossing Haare doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

Market size 53Growth 19Conversion 52Competition 33Returns 99Price range 43Avg price 29Brand share 0Review moat 25Quality gap 79
This niche Category average · 1,260 niches

Is Glossing Haare profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Glossing Haare is a €340K/yr Amazon Germany market (839K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Skip it — 44/100.

Glossing Haare: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.9% over the last 90 days and 4.3% of searches end in a purchase.

€340K

revenue / yr

Units sold / yr40K
Search volume / yr-11.9%839K
Conversion rate4.3%
Avg price€9.51

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 99
Top-5 product click share65%
Open market0%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement88%
New entrants (1y)3· 2 succeeded
Avg rating4.2★
Avg reviews4,254

Top Glossing Haare products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

€0€34K€68K€102K€136K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

99

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Wella Professionals82%
  • Brillance7%
  • FOUR REASONS5%
  • Garnier3%
  • REVLON PROFESSIONAL2%
  • Open — no brand owns it (0%)

Glossing Haare demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume839KCVR4.3%Products16Brands5Top 5 Brands100%OOS Rate0.0%Rating4.2★Reviews4,254Avg BSR#12
23K18KPrime Day '24Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.0×

Top Glossing Haare search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wella color fresh mask317K/yr
  • glossing haare96K/yr
  • glossing57K/yr
  • schwarzkopf glossing63K/yr
  • wella color fresh56K/yr
  • haar glossing41K/yr
  • wella glossing29K/yr
  • wella professionals color fresh mask25K/yr
  • hair glossing30K/yr
  • color fresh maske wella25K/yr

What reviews say buyers love and hate about Glossing Haare

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Farbe19%

Color Fresh

Geruch12%

Duftet gut

Qualität insgesamt11%

Super Produkt

Eignung für gefärbtes Haar10%

Farbshampo

Helligkeit/Glanz/Glühen7%

GLOW

What buyers complain about

72% of reviews
Farbe36%

Farbe. Hat gar nicht funktioniert bin immer noch gelb orange

Eignung für gefärbtes Haar14%

Die Pigmente krallen sich extrem im porösen Haar fest

Preis-Leistungs-Verhältnis6%

Leider vergeudetes Geld

Funktionalität insgesamt5%

Nützt gar nichts

Qualität insgesamt4%

Sehr schlechtes Produkt

Glossing Haare return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Farbe
57%
2Funktionalität insgesamt
13%
3Eignung für gefärbtes Haar
9%
4beworben Vs Tatsächliches Produkt
3%
5Eignung für kurzes Haar
2%

Common Glossing Haare questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Glossing Haare 44/100 on Amazon Germany — Skip it. The niche generates €340K/yr across 16 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -11.9% over the last 90 days.
Search demand for Glossing Haare on Amazon Germany peaks in Jul–Aug–Oct, where the busiest month runs 2.0× the quietest.