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Glitzer Haarspray

Fail

Demand is soft, at -49.9% this quarter, so Glitzer Haarspray is a Fail.

Flapen Score
49
49 / 100
Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47
Market size
€82K/yr238K searches / yr
90-day growth
-49.9%search demand this quarter
Competition
50%top-5 click share · 22 brands · 50 sellers

Flapen Score

Glitzer Haarspray against its category

The dotted line is the Kosmetik average. Past it, Glitzer Haarspray is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitzer Haarspray market on Amazon at a glance

Shoppers on Amazon Germany searched for Glitzer Haarspray 238K times last year and spent an estimated €82K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -49.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €82K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-49.9%
Conversion, latest week
4.4%
Market size, estimated
€82Ka year
Peak month
February4.5× the quietest month
Top search term
glitzer haarspray59K searches a year

02 · Price

A sale here is worth €7.81.

Listings sell for €7.81 on average, from €4.90 to €12.48. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €7.81 that is €2K to €4K a year per listing.

Average price
€7.81under the $15 to $100 sweet spot
Price range
€4.90–€12.48
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 18.3% of listings are out of stock. The average listing ranks #148 within Haarstyling Produkte. It carries 467 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
93%
Out of stock, average day
18.3%
Average rank
#148in Haarstyling Produkte
Average rating
4.01 starsAmazon Germany average 4.37 stars
Average reviews
467per listing
Listings tracked
29

04 · Newcomers

1 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Glitzer Haarspray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

50

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

50%

Top 20: 91%

Open market

37%

  • Brand 116%
  • Brand 213%
  • Brand 313%
  • Brand 48%
  • Brand 57%
  • Brand 67%

Demand

Glitzer Haarspray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.5×

Search terms

Top Glitzer Haarspray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glitzer haarspray59K/yr
  • glitzer spray23K/yr
  • glitzerspray23K/yr
  • glitzerspray haare26K/yr
  • glitzerspray kleidung15K/yr
  • glitter spray13K/yr
  • body glitter spray7K/yr
  • glitzer spray haare11K/yr
  • glitzer spray kleidung9K/yr
  • glitzerspray körper5K/yr

Reviews and returns

What reviews say buyers love and hate about Glitzer Haarspray

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Helligkeit/Glanz/Glühen”
14%of negative reviews mention “Haltbarkeit”
1.1%of orders come back
“Hält aber nicht lange”
A buyer, on “Haltbarkeit”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Glitzer Haarspray questions

Answered from the same tracked data.