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Glitter Gel

Fail

Demand is soft, at -52.9% this quarter, so Glitter Gel is a Fail.

Flapen Score
47
47 / 100
Ranks 619 of 1,260 Kosmetik niches · on the category median
Market size
€17K/yr59K searches / yr
90-day growth
-52.9%search demand this quarter
Competition
32%top-5 click share · 34 brands · 49 sellers

Flapen Score

Glitter Gel against its category

The dotted line is the Kosmetik average. Past it, Glitter Gel is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glitter Gel market on Amazon at a glance

Shoppers on Amazon Germany searched for Glitter Gel 59K times last year and spent an estimated €17K. The top 5 brands take 43% of clicks. Demand peaks in Jan–Feb–Jul. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.7% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -52.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €17K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-52.9%
Conversion, latest week
3.7%
Market size, estimated
€17Ka year
Peak month
February11.1× the quietest month
Top search term
festival make up9K searches a year

02 · Price

A sale here is worth €7.47.

Listings sell for €7.47 on average, from €3.68 to €13.52. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €7.47 that is €0 to €747 a year per listing.

Average price
€7.47under the $15 to $100 sweet spot
Price range
€3.68–€13.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€747
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #51 within Make-Up. It carries 1,184 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
9.9%
Average rank
#51in Make-Up
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
1,184per listing
Listings tracked
45

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Glitter Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

49

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

32%

Top 20: 73%

Open market

52%

  • Brand 117%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Glitter Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Jul · busiest ÷ quietest = 11.1×

Search terms

Top Glitter Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • festival make up9K/yr
  • festival schminke7K/yr
  • body glitter gel9K/yr
  • glitter gel5K/yr
  • glitzergel5K/yr
  • gesichtsglitzer festival3K/yr
  • glitzerschminke5K/yr
  • bodyglitter3K/yr
  • glitter gel gesicht7K/yr
  • glitzer schminke kinder gesicht474/yr

Reviews and returns

What reviews say buyers love and hate about Glitter Gel

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Helligkeit/Glanz/Glühen”
13%of negative reviews mention “Haftung/Klebrigkeit”
1.0%of orders come back
“Die Sticker waren leider nicht so prickelnd”
A buyer, on “Haftung/Klebrigkeit”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Glitter Gel questions

Answered from the same tracked data.