Is Glass Skin profitable to sell on Amazon Germany?

Flapen scores Glass Skin 34 out of 100 on Amazon Germany, a Fail. Shoppers spend €59K a year across 19 tracked products. 8 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -56.4% in the last 90 days.

How competitive is the Glass Skin niche on Amazon Germany?

8 brands and 135 sellers compete in Glass Skin on Amazon Germany. The top 5 Glass Skin products take 72% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Glass Skin?

Glass Skin buyers on Amazon Germany complain most about Allergien, Preis-Leistungs-Verhältnis, and Haftung/Klebrigkeit. An estimated 0.2% of orders come back.

What does it cost to enter the Glass Skin niche?

Glass Skin sells for €13.67 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.34 to €25.28. The average product has 14,497 reviews, the count a new listing must catch up to.

Glass Skin

Fail

Demand is soft, at -56.4% this quarter, so Glass Skin is a Fail.

Flapen Score: 34
34 / 100Ranks 1,172 of 1,260 Kosmetik niches · −13 vs the category median of 47
Market size: €59K/yr97K searches / yr
90-day growth: -56.4%search demand this quarter
Competition: 72%top-5 click share · 8 brands · 135 sellers

Flapen Score

Glass Skin against its category

The dotted line is the Kosmetik average. Past it, Glass Skin is stronger. Inside it, weaker.

34Fail

This niche Category average

See the method

Market

The Glass Skin market on Amazon at a glance

Shoppers on Amazon Germany searched for Glass Skin 97K times last year and spent an estimated €59K. The top 5 brands take 95% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €59K a year.

Searches, last 12 months: 97K
Growth, 90 days vs prior 90: -56.4%
Conversion, latest week: 4.5%
Market size, estimated: €59Ka year
Top search term: glass skin42K searches a year

02 · Price

A sale here is worth €13.67.

Listings sell for €13.67 on average, from €5.34 to €25.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €13.67 that is €1K to €3K a year per listing.

Average price: €13.67under the $15 to $100 sweet spot
Price range: €5.34–€25.28
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: €1K–€3K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #224 within Gesicht. It carries 14,497 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 89%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #224in Gesicht
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 14,497per listing
Listings tracked: 19

04 · Newcomers

8 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 9
Successful launches: 8Amazon's first-year sales bar
Average brand age: 35 months

Products

Top Glass Skin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

135

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

Brand 171%
Brand 211%
Brand 36%
Brand 43%
Brand 53%
Brand 62%
Open — no brand owns it (2 brands, 3%)

Demand

Glass Skin search demand

Weekly searches over the year. Pick a range.

Search terms

Top Glass Skin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

glass skin42K/yr -47.9%2.9% conv.
loreal glass skin25K/yr -73.8%7.5% conv.
glas skin10K/yr -45.6%2.6% conv.
glass skin loreal paris3K/yr -12.2%8.9% conv.
korean glass skin5K/yr -28.0%1.2% conv.
kimoco glass skin4K/yr -22.8%0.3% conv.
glasskin4K/yr -44.4%2.9% conv.
revitalift glass skin3K/yr -64.4%9.2% conv.
glass skin loreal2K/yr -81.4%6.3% conv.

Reviews and returns

What reviews say buyers love and hate about Glass Skin

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Eignung für Mischhaut”

11%of negative reviews mention “Allergien”

0.2%of orders come back

“Juckreiz & Rötungen”

A buyer, on “Allergien”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Glass Skin questions

Answered from the same tracked data.

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