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Glätteisen Und Lockenstab 2 in 1

brand-locked demand (top 5 brands take 94% of clicks) — Glätteisen Und Lockenstab 2 in 1 doesn't clear our bar today.

Flapen Score

49
Skip it

Top 40% of 1,260 Kosmetik niches · +2 vs the category median of 47

Market size 100Growth 21Conversion 53Competition 53Returns 42Price range 27Avg price 88Brand share 15Review moat 22Quality gap 48
This niche Category average · 1,260 niches

Is Glätteisen Und Lockenstab 2 in 1 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Glätteisen Und Lockenstab 2 in 1 is a €12.3M/yr Amazon Germany market (4.4M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.

Glätteisen Und Lockenstab 2 in 1: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.9% over the last 90 days and 4.3% of searches end in a purchase.

€12.3M

revenue / yr

Units sold / yr200K
Search volume / yr-8.9%4.4M
Conversion rate4.3%
Avg price€64.09

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers10 · 130
Top-5 product click share53%
Open market6%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement97%
New entrants (1y)6· 6 succeeded
Avg rating4.5★
Avg reviews8,830

Top Glätteisen Und Lockenstab 2 in 1 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€491K€983K€1.5M€2.0M1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

130

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

53%

Top 20: 92%

Open market

4%

  • Remington62%
  • ghd21%
  • BaByliss5%
  • hihair4%
  • UNOBEY2%
  • PHILIPS2%
  • Open — no brand owns it (4 brands, 4%)

Glätteisen Und Lockenstab 2 in 1 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume4.4MCVR4.3%Products30Brands10Top 5 Brands94%OOS Rate0.0%Rating4.5★Reviews8,830Avg BSR#24
250K150KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Glätteisen Und Lockenstab 2 in 1 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glätteisen2.0M/yr
  • ghd glätteisen533K/yr
  • remington glätteisen407K/yr
  • ghd291K/yr
  • glätteisen remington228K/yr
  • haarglätter199K/yr
  • hair straightener146K/yr
  • glätteisen ghd144K/yr
  • glätteisen locken und glätten111K/yr
  • glatteiseisen79K/yr

What reviews say buyers love and hate about Glätteisen Und Lockenstab 2 in 1

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt24%

Super Produkt

Preis-Leistungs-Verhältnis19%

Beste Investition

Benutzerfreundlichkeit9%

Geht super easy

beworben Vs Tatsächliches Produkt6%

Hält was er verspricht

Weiches Gefühl5%

Meine Haare fühlen sich danach glatt und gepflegt an, ohne dass sie strapaziert wirken

What buyers complain about

79% of reviews
Geruch19%

Stinkt

Haltbarkeit16%

Nach einem Jahr defekt

Heizung10%

Temperatur trotz wenig Nutzung nach 2 Jahren defekt

Produktzustand9%

Definitiv keine Neuware

Qualität insgesamt7%

Müll

Glätteisen Und Lockenstab 2 in 1 return rate & reasons

Why buyers send it back, as a share of all return requests.

3.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
16%
2Heizung
11%
3Qualität insgesamt
10%
4Geruch
9%
5Produktzustand
9%

Common Glätteisen Und Lockenstab 2 in 1 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Glätteisen Und Lockenstab 2 in 1 49/100 on Amazon Germany — Skip it. The niche generates €12.3M/yr across 30 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved -8.9% over the last 90 days.
Search demand for Glätteisen Und Lockenstab 2 in 1 on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.