Is glätteisen philips profitable to sell on Amazon Germany?

The niche generates €49K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (31/100).

How competitive is the glätteisen philips niche?

4 brands and 134 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in glätteisen philips?

Top complaints mined from reviews: Geruch, Haltbarkeit, Qualität insgesamt. The return rate is 3.5%.

When does demand for glätteisen philips peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the glätteisen philips niche?

Listings span €18.90–€112.30; the average listing price is €40.62 (sweet spot $15–$100). The average incumbent carries 9,310 reviews — the moat a new listing must climb.

glätteisen philips

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible€40.62

avg listing price — sweet spot $15–$100

Price range

Great€18.90–€112.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad9,309.93

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-11.9%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Market size

Bad€49K

€49K/yr · 39K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, glätteisen philips is a €49K/yr Amazon Germany market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

glätteisen philips market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: €51K–€61K; units × avg price
Conversion rate: 3.1%
Avg BSR: #59
Page quality: 0%
Prime: 93%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 39 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 flat

Sellers

134

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

PHILIPS89%
Remington8%
hihair2%
ghd2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 75 weeks — -11.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top glätteisen philips search terms

glätteisen philips14K/yr -8.1%4.7% conv.
philips glätteisen13K/yr -19.1%3.6% conv.
philips hair straightener5K/yr +15.8%2.3% conv.
philips haarglätter4K/yr -30.5%3.7% conv.
hair straightener philips3K/yr -2.1%2.7% conv.

All search terms

Top glätteisen philips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Philips Haarglätter 5000 Series ThermoShield Technologie Ionisierungsfunktion Keramikplatten mit Arganöl Hellrosa Modell BHS530/00

PHILIPS€41.374.7★856 rev

Philips Haarglätter der 5000er Serie mit ThermoShield Technologie Schwarz [Modell BHS510/00]

PHILIPS€29.324.5★2,808 rev

Philips ThermoProtect Haarglätter - Weiches glänzendes Haar dank Ionisierungsfunktion ThermoProtect-Technologie (Modell BHS378/00)

PHILIPS€24.414.3★2,026 rev

Philips Haarglätter 7000 Series ThermoShield Technologie Ionisierungsfunktion Keramikplatten mit Arganöl Blaugrün-Metallic Modell BHS732/00

PHILIPS€52.064.3★1,276 rev

Philips Haarglätter der 5000er Serie mit ThermoShield Technologie Weiß [Modell BHS520/00]

PHILIPS€35.104.5★2,808 rev

Newest

by launch date

hihair Glätteisen Testsieger 2025* 4 Jahre Garantie 100 Tage risikofrei testen Mit LCD-Display Schnell aufheizend in nur 20 Sek. Für seidig glattes Haar mit mehr Glanz

hihair€82.38131 rev

7mo ago

ghd gold Glätteisen: Für glatte Looks Wellen und Locken 26mm Haarglätter als Multistyler mit Sleek & Anti Frizz Finish für alle Haartypen Profi-Ergebnisse ohne extreme Hitzeschäden

ghd€112.3019,085 rev

2y ago

Philips AirStyler Serie 5000 Haarstyler mit 5 Styling-Aufsätzen (Modell BHA530/00)

PHILIPS€37.931,965 rev

3y ago

Philips Haarglätter der 5000er Serie mit ThermoShield Technologie Schwarz [Modell BHS510/00]

PHILIPS€29.322,808 rev

4y ago

Philips Haarglätter der 5000er Serie mit ThermoShield Technologie Weiß [Modell BHS520/00]

PHILIPS€35.102,808 rev

4y ago

What buyers say about glätteisen philips

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

Preis-Leistungs-Verhältnis16%

“Gute Leistung, günstige Alternative”

Benutzerfreundlichkeit10%

“handling ist einfach einzustellen”

beworben Vs Tatsächliches Produkt6%

“Hält was es verspricht”

Weiches Gefühl6%

“Macht alles glatt”

Griff3%

“liegt super in der Hand”

Haltbarkeit3%

“hält nach wie vor”

Design insgesamt3%

“Das Design ist gut gelungen”

Geschenk Zweck3%

“Perfektes Geschenk zum Geburtstag”

Helligkeit/Glanz/Glühen2%

“bekommen einen schönen Glanz.”

What buyers complain about

Geruch19%

“Stinkt fürchterlich”

Haltbarkeit16%

“Nach einem Jahr defekt”

Qualität insgesamt14%

“Unzufriedene leistung”

Heizung8%

“Scheinbar funktioniert die Hitzeregulierung mit 160 Grad nicht”

Produktzustand7%

“Enttäuscht gebrauchte Ware”

Preis-Leistungs-Verhältnis5%

“Selbst für unter 10 Euro würde ich dieses Produkt nicht empfehlen”

Eignung für lockiges Haar3%

“Stattdessen bleiben die Haare frizzig und wirken ungepflegt”

Entflammbar2%

“Ganz verbrannt”

beworben Vs Tatsächliches Produkt2%

“Reklamation”

Feucht/Trocken2%

“Trocknen dauert sehr lange”

Top return reasons

Funktionalität insgesamt15%

Qualität insgesamt11%

Heizung10%

Gesamtgröße9%

Produktzustand9%

Geruch8%

Defekt Material/Teile7%

beworben Vs Tatsächliches Produkt3%

schädigen/verbrennen Haare3%

Lockenwickler2%

Common questions

Is glätteisen philips profitable to sell on Amazon Germany?: The niche generates €49K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -11.9%. Flapen's verdict: Skip it (31/100).
How competitive is the glätteisen philips niche?: 4 brands and 134 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in glätteisen philips?: Top complaints mined from reviews: Geruch, Haltbarkeit, Qualität insgesamt. The return rate is 3.5%.
When does demand for glätteisen philips peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the glätteisen philips niche?: Listings span €18.90–€112.30; the average listing price is €40.62 (sweet spot $15–$100). The average incumbent carries 9,310 reviews — the moat a new listing must climb.