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Glätteisen Philips

Fail

The top 5 brands take 100% of clicks, so Glätteisen Philips is a Fail.

Flapen Score
31
31 / 100
Ranks 1,212 of 1,260 Kosmetik niches · −16 vs the category median of 47
Market size
€49K/yr39K searches / yr
90-day growth
-11.9%search demand this quarter
Competition
82%top-5 click share · 4 brands · 134 sellers

Flapen Score

Glätteisen Philips against its category

The dotted line is the Kosmetik average. Past it, Glätteisen Philips is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Glätteisen Philips market on Amazon at a glance

Shoppers on Amazon Germany searched for Glätteisen Philips 39K times last year and spent an estimated €49K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €49K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-11.9%
Conversion, latest week
3.1%
Market size, estimated
€49Ka year
Peak month
November2.6× the quietest month
Top search term
glätteisen philips14K searches a year

02 · Price

A sale here is worth €40.62.

Listings sell for €40.62 on average, from €18.90 to €112.30. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At €40.62 that is €0 to €4K a year per listing.

Average price
€40.62inside the $15 to $100 sweet spot
Price range
€18.90–€112.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
3.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Haarstyling Geräte & Styling Zubehör. It carries 9,310 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#59in Haarstyling Geräte & Styling Zubehör
Average rating
4.41 starsAmazon Germany average 4.37 stars
Average reviews
9,310per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Glätteisen Philips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

134

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 189%
  • Brand 28%
  • Brand 32%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Glätteisen Philips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Glätteisen Philips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • glätteisen philips14K/yr
  • philips glätteisen13K/yr
  • philips hair straightener5K/yr
  • philips haarglätter4K/yr
  • hair straightener philips3K/yr

Reviews and returns

What reviews say buyers love and hate about Glätteisen Philips

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
19%of negative reviews mention “Geruch”
3.5%of orders come back
“Stinkt fürchterlich”
A buyer, on “Geruch”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Glätteisen Philips questions

Answered from the same tracked data.