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Glätteisen Philips

brand-locked demand (top 5 brands take 100% of clicks) — Glätteisen Philips doesn't clear our bar today.

Flapen Score

31
Skip it

Ranks 1,212 of 1,260 Kosmetik niches · −16 vs the category median of 47

Market size 12Growth 19Conversion 39Competition 15Returns 44Price range 84Avg price 95Brand share 0Review moat 22Quality gap 57
This niche Category average · 1,260 niches

Is Glätteisen Philips profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Glätteisen Philips is a €49K/yr Amazon Germany market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 31/100.

Glätteisen Philips: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.9% over the last 90 days and 3.1% of searches end in a purchase.

€49K

revenue / yr

Units sold / yr2K
Search volume / yr-11.9%39K
Conversion rate3.1%
Avg price€40.62

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 134
Top-5 product click share82%
Open market0%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement93%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews9,310

Top Glätteisen Philips products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

€0€5K€10K€15K€20K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

134

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • PHILIPS89%
  • Remington8%
  • hihair2%
  • ghd2%
  • Open — no brand owns it (0%)

Glätteisen Philips demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR3.1%Products14Brands4Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews9,310Avg BSR#59
3K2KPrime Day '25Spike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Top Glätteisen Philips search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • glätteisen philips14K/yr
  • philips glätteisen13K/yr
  • philips hair straightener5K/yr
  • philips haarglätter4K/yr
  • hair straightener philips3K/yr

What reviews say buyers love and hate about Glätteisen Philips

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Qualität insgesamt26%

Super Produkt

Preis-Leistungs-Verhältnis16%

Gute Leistung, günstige Alternative

Benutzerfreundlichkeit10%

handling ist einfach einzustellen

beworben Vs Tatsächliches Produkt6%

Hält was es verspricht

Weiches Gefühl6%

Macht alles glatt

What buyers complain about

79% of reviews
Geruch19%

Stinkt fürchterlich

Haltbarkeit16%

Nach einem Jahr defekt

Qualität insgesamt14%

Unzufriedene leistung

Heizung8%

Scheinbar funktioniert die Hitzeregulierung mit 160 Grad nicht

Produktzustand7%

Enttäuscht gebrauchte Ware

Glätteisen Philips return rate & reasons

Why buyers send it back, as a share of all return requests.

3.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
15%
2Qualität insgesamt
11%
3Heizung
10%
4Gesamtgröße
9%
5Produktzustand
9%

Common Glätteisen Philips questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Glätteisen Philips 31/100 on Amazon Germany — Skip it. The niche generates €49K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -11.9% over the last 90 days.
Search demand for Glätteisen Philips on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.6× the quietest.