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Gesichtswasser

Fail

Prices span $2.00–$14.60, mostly outside the sweet spot, so Gesichtswasser is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€226K/yr386K searches / yr
90-day growth
-4.3%search demand this quarter
Competition
55%top-5 click share · 9 brands · 83 sellers

Flapen Score

Gesichtswasser against its category

The dotted line is the Kosmetik average. Past it, Gesichtswasser is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gesichtswasser market on Amazon at a glance

Shoppers on Amazon Germany searched for Gesichtswasser 386K times last year and spent an estimated €226K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 386K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €226K a year.

Searches, last 12 months
386K
Growth, 90 days vs prior 90
-4.3%
Conversion, latest week
10.1%
Market size, estimated
€226Ka year
Peak month
November1.3× the quietest month
Top search term
mizellenwasser75K searches a year

02 · Price

A sale here is worth €5.80.

Listings sell for €5.80 on average, from €2.00 to €14.60. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At €5.80 that is €7K to €9K a year per listing.

Average price
€5.80under the $15 to $100 sweet spot
Price range
€2.00–€14.60
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
30K–40K
Units per listing a year
1,250–1,500
Revenue per listing a year
€7K–€9K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #39 within Gesicht. It carries 3,155 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#39in Gesicht
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
3,155per listing
Listings tracked
23

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Gesichtswasser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

83

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

4%

  • Brand 168%
  • Brand 214%
  • Brand 35%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (3 brands, 4%)

Demand

Gesichtswasser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Gesichtswasser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mizellenwasser75K/yr
  • gesichtswasser70K/yr
  • garnier mizellen reinigungswasser48K/yr
  • mizellen reinigungswasser44K/yr
  • micellar water26K/yr
  • nivea derma skin clear17K/yr
  • mizellenwasser garnier12K/yr
  • gesichtswasser unreine haut15K/yr
  • gesichtswasser reife haut15K/yr
  • garnier mizellenwasser12K/yr

Reviews and returns

What reviews say buyers love and hate about Gesichtswasser

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Reinigung”
12%of negative reviews mention “Allergien”
0.1%of orders come back
“Hatte danach Probleme mit stark gereizter Haut”
A buyer, on “Allergien”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Gesichtswasser questions

Answered from the same tracked data.