Is Gesichtsreinigung profitable to sell on Amazon Germany?

Flapen scores Gesichtsreinigung 51 out of 100 on Amazon Germany, a Maybe. Shoppers spend €1.8M a year across 24 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +1.9% in the last 90 days.

How competitive is the Gesichtsreinigung niche on Amazon Germany?

5 brands and 59 sellers compete in Gesichtsreinigung on Amazon Germany. The top 5 Gesichtsreinigung products take 56% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Gesichtsreinigung?

Gesichtsreinigung buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Allergien, and Eignung für trockene Haut. An estimated 0.3% of orders come back.

When does demand for Gesichtsreinigung peak?

Search demand for Gesichtsreinigung on Amazon Germany peaks in Mar–Oct–Nov–Dec, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Gesichtsreinigung niche?

Gesichtsreinigung sells for €14.28 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €4.06 to €24.52. The average product has 13,620 reviews, the count a new listing must catch up to.

Gesichtsreinigung

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 100% of clicks, so Gesichtsreinigung is a Maybe.

Flapen Score: 51
51 / 100Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size: €1.8M/yr2.1M searches / yr
90-day growth: +1.9%search demand this quarter
Competition: 56%top-5 click share · 5 brands · 59 sellers

Flapen Score

Gesichtsreinigung against its category

The dotted line is the Kosmetik average. Past it, Gesichtsreinigung is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Gesichtsreinigung market on Amazon at a glance

Shoppers on Amazon Germany searched for Gesichtsreinigung 2.1M times last year and spent an estimated €1.8M. All 5 brands take every click. Demand peaks in Mar–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.8M a year.

Searches, last 12 months: 2.1M
Growth, 90 days vs prior 90: +1.9%
Conversion, latest week: 6.0%
Market size, estimated: €1.8Ma year
Peak month: November3.2× the quietest month
Top search term: la roche-posay759K searches a year

02 · Price

A sale here is worth €14.28.

Listings sell for €14.28 on average, from €4.06 to €24.52. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At €14.28 that is €86K to €114K a year per listing.

Average price: €14.28under the $15 to $100 sweet spot
Price range: €4.06–€24.52
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 100K–125K
Units per listing a year: 6,000–8,000
Revenue per listing a year: €86K–€114K
Returns: 0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #24 within Gesicht. It carries 13,620 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 96%
Prime listings: 96%
Out of stock, average day: 0.0%
Average rank: #24in Gesicht
Average rating: 4.58 starsAmazon Germany average 4.37 stars
Average reviews: 13,620per listing
Listings tracked: 24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 59 months

Products

Top Gesichtsreinigung products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

Brand 187%
Brand 28%
Brand 32%
Brand 42%
Brand 51%
Open — no brand owns it (0%)

Demand

Gesichtsreinigung search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Gesichtsreinigung search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

la roche-posay759K/yr -0.1%3.7% conv.
la roche posay238K/yr +18.7%3.2% conv.
gesichtsreinigung298K/yr -5.5%2.4% conv.
la roche posay effaclar190K/yr -17.6%10.8% conv.
laroche-posay117K/yr +6.3%3.0% conv.
cleanser65K/yr -4.2%2.9% conv.
la roche59K/yr +21.5%3.0% conv.
face wash60K/yr +4.0%2.7% conv.
acnemy55K/yr +3.7%0.1% conv.
waschgel gesicht38K/yr +14.4%2.9% conv.

Reviews and returns

What reviews say buyers love and hate about Gesichtsreinigung

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”

14%of negative reviews mention “Preis-Leistungs-Verhältnis”

0.3%of orders come back

“Der Preissprung trübt den Gesamteindruck”

A buyer, on “Preis-Leistungs-Verhältnis”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common Gesichtsreinigung questions

Answered from the same tracked data.

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