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Gesichtspflege

Gesichtspflege shows low returns (0.2%), but weak search conversion (1.1%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 31Growth 14Conversion 13Competition 82Returns 99Price range 84Avg price 78Brand share 81Review moat 21Quality gap 52
This niche Category average · 1,260 niches

Is Gesichtspflege profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gesichtspflege is a €143K/yr Amazon Germany market (840K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Worth a look — 53/100.

Gesichtspflege: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.1% over the last 90 days and 1.1% of searches end in a purchase.

€143K

revenue / yr

Units sold / yr10K
Search volume / yr-21.1%840K
Conversion rate1.1%
Avg price€16.19

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers37 · 242
Top-5 product click share33%
Open market46%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 66 products

Sponsored placement95%
New entrants (1y)19· 2 succeeded
Avg rating4.4★
Avg reviews11,584

Top Gesichtspflege products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

€0€4K€9K€13K€17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

242

Top-5 brand share

54%

Top 20: 87%

Top-5 click share

33%

Top 20: 67%

Open market

42%

  • e.l.f.21%
  • The Ordinary11%
  • UFkeanlo8%
  • SHOWHEEL7%
  • CeraVe7%
  • La Roche-Posay4%

Gesichtspflege demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume840KCVR1.1%Products66Brands37Top 5 Brands54%OOS Rate4.7%Rating4.4★Reviews11,584Avg BSR#97
90K70KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 4.8×

Top Gesichtspflege search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gesichtspflege320K/yr
  • skincare set190K/yr
  • skin care set73K/yr
  • face36K/yr
  • gesicht34K/yr
  • hautpflege29K/yr
  • sephora skin care16K/yr
  • elf set19K/yr
  • hautpflege frauen18K/yr
  • clean girl skincare14K/yr

What reviews say buyers love and hate about Gesichtspflege

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Qualität insgesamt17%

Good product

Eignung für Mischhaut12%

Skin care

Feucht/Trocken8%

So moisture

Eignung für trockene Haut7%

SKIN Hydrated Ever After Skincare überzeugt

Weiches Gefühl6%

So soft

What buyers complain about

58% of reviews
Allergien12%

Irritationen, daher für mich nicht geeignet

Preis-Leistungs-Verhältnis9%

Geldverschwendung

Geruch7%

Smell a bit off

Funktionalität insgesamt6%

Wirkung null

Eignung für trockene Haut5%

Für trockene oder dehydrierte Haut meiner Meinung nach nicht reichhaltig genug

Gesichtspflege return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
15%
2Geruch
11%
3beworben Vs Tatsächliches Produkt
8%
4Gesamtgröße
6%
5Preis-Leistungs-Verhältnis
5%

Common Gesichtspflege questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gesichtspflege 53/100 on Amazon Germany — Worth a look. The niche generates €143K/yr across 66 tracked products. 2 of 19 products launched in the last 360 days are still selling. Search demand moved -21.1% over the last 90 days.
Search demand for Gesichtspflege on Amazon Germany peaks in Feb–Oct–Nov, where the busiest month runs 4.8× the quietest.