Is Gesichtspflege profitable to sell on Amazon Germany?

Flapen scores Gesichtspflege 53 out of 100 on Amazon Germany, a Maybe. Shoppers spend €143K a year across 66 tracked products. 2 of the 19 products launched in the last year cleared the first-year sales bar. Search demand grew -21.1% in the last 90 days.

How competitive is the Gesichtspflege niche on Amazon Germany?

37 brands and 242 sellers compete in Gesichtspflege on Amazon Germany. The top 5 Gesichtspflege products take 33% of clicks, and the top 5 brands take 54%.

What do buyers complain about in Gesichtspflege?

Gesichtspflege buyers on Amazon Germany complain most about Allergien, Preis-Leistungs-Verhältnis, and Geruch. An estimated 0.2% of orders come back.

When does demand for Gesichtspflege peak?

Search demand for Gesichtspflege on Amazon Germany peaks in Feb–Oct–Nov, and the busiest month runs 4.8× the quietest.

What does it cost to enter the Gesichtspflege niche?

Gesichtspflege sells for €16.19 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €4.64 to €79.44. The average product has 11,584 reviews, the count a new listing must catch up to.

Gesichtspflege

Maybe

An estimated 0.2% of orders come back. But buyers convert on only 1.1% of searches, so Gesichtspflege is a Maybe.

Flapen Score: 53
53 / 100Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size: €143K/yr840K searches / yr
90-day growth: -21.1%search demand this quarter
Competition: 33%top-5 click share · 37 brands · 242 sellers

Flapen Score

Gesichtspflege against its category

The dotted line is the Kosmetik average. Past it, Gesichtspflege is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Gesichtspflege market on Amazon at a glance

Shoppers on Amazon Germany searched for Gesichtspflege 840K times last year and spent an estimated €143K. The top 5 brands take 54% of clicks. Demand peaks in Feb–Oct–Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 840K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €143K a year.

Searches, last 12 months: 840K
Growth, 90 days vs prior 90: -21.1%
Conversion, latest week: 1.1%
Market size, estimated: €143Ka year
Peak month: November4.8× the quietest month
Top search term: gesichtspflege320K searches a year

02 · Price

A sale here is worth €16.19.

Listings sell for €16.19 on average, from €4.64 to €79.44. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €16.19 that is €2K to €4K a year per listing.

Average price: €16.19inside the $15 to $100 sweet spot
Price range: €4.64–€79.44
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€4K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #97 within Gesicht. It carries 11,584 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings: 95%
Prime listings: 100%
Out of stock, average day: 4.7%
Average rank: #97in Gesicht
Average rating: 4.44 starsAmazon Germany average 4.37 stars
Average reviews: 11,584per listing
Listings tracked: 66

04 · Newcomers

2 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 19
Successful launches: 2Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Gesichtspflege products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

37 falling

Sellers

242

Top-5 brand share

54%

Top 20: 87%

Top-5 click share

33%

Top 20: 67%

Open market

42%

Brand 121%
Brand 211%
Brand 38%
Brand 47%
Brand 57%
Brand 64%

Demand

Gesichtspflege search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Feb, Oct, Nov · busiest ÷ quietest = 4.8×

Search terms

Top Gesichtspflege search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

gesichtspflege320K/yr -9.4%0.5% conv.
skincare set190K/yr -29.3%0.5% conv.
skin care set73K/yr -26.9%0.6% conv.
face36K/yr -11.6%0.1% conv.
gesicht34K/yr -24.0%0.3% conv.
hautpflege29K/yr -22.6%1.0% conv.
sephora skin care16K/yr -21.0%0.2% conv.
elf set19K/yr -27.2%1.2% conv.
hautpflege frauen18K/yr -21.3%0.8% conv.
clean girl skincare14K/yr -46.9%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Gesichtspflege

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”

12%of negative reviews mention “Allergien”

0.2%of orders come back

“Irritationen, daher für mich nicht geeignet”

A buyer, on “Allergien”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Gesichtspflege questions

Answered from the same tracked data.

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