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Gesichtsöl

Fail

Demand is soft, at -47.1% this quarter, so Gesichtsöl is a Fail.

Flapen Score
46
46 / 100
Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47
Market size
€67K/yr111K searches / yr
90-day growth
-47.1%search demand this quarter
Competition
47%top-5 click share · 24 brands · 130 sellers

Flapen Score

Gesichtsöl against its category

The dotted line is the Kosmetik average. Past it, Gesichtsöl is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gesichtsöl market on Amazon at a glance

Shoppers on Amazon Germany searched for Gesichtsöl 111K times last year and spent an estimated €67K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Feb–Mar–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -47.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €67K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-47.1%
Conversion, latest week
4.5%
Market size, estimated
€67Ka year
Peak month
January2.2× the quietest month
Top search term
gesichtsöl52K searches a year

02 · Price

A sale here is worth €13.43.

Listings sell for €13.43 on average, from €3.73 to €29.41. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €13.43 that is €1K to €3K a year per listing.

Average price
€13.43under the $15 to $100 sweet spot
Price range
€3.73–€29.41
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #196 within Haaröl. It carries 16,370 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#196in Haaröl
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
16,370per listing
Listings tracked
29

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Gesichtsöl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

24 falling

Sellers

130

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

47%

Top 20: 90%

Open market

34%

  • Brand 122%
  • Brand 218%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Gesichtsöl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Gesichtsöl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gesichtsöl52K/yr
  • gesichtsöl für gua sha13K/yr
  • face oil11K/yr
  • gua sha öl7K/yr
  • gesicht öl5K/yr
  • gesichtsöl trockene haut5K/yr
  • öl gesicht3K/yr
  • gesichts öl4K/yr
  • gesichtsöl anti aging5K/yr
  • gesichtsöl gegen falten5K/yr

Reviews and returns

What reviews say buyers love and hate about Gesichtsöl

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Geruch”
0.1%of orders come back
“Smell a bit off”
A buyer, on “Geruch”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Gesichtsöl questions

Answered from the same tracked data.