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Gesichtsöl

soft demand (-47.1% this quarter) — Gesichtsöl doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47

Market size 17Growth 1Conversion 54Competition 63Returns 99Price range 56Avg price 62Brand share 72Review moat 18Quality gap 42
This niche Category average · 1,260 niches

Is Gesichtsöl profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gesichtsöl is a €67K/yr Amazon Germany market (111K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Feb–Mar–Nov–Dec. Verdict: Skip it — 46/100.

Gesichtsöl: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -47.1% over the last 90 days and 4.5% of searches end in a purchase.

€67K

revenue / yr

Units sold / yr6K
Search volume / yr-47.1%111K
Conversion rate4.5%
Avg price€13.43

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers24 · 130
Top-5 product click share47%
Open market38%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement86%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews16,370

Top Gesichtsöl products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€5K€8K€11K1001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

130

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

47%

Top 20: 90%

Open market

34%

  • KANZY22%
  • WELEDA18%
  • BIONOBLE11%
  • Kneipp6%
  • Florence5%
  • Soena4%

Gesichtsöl demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR4.5%Products29Brands24Top 5 Brands62%OOS Rate3.4%Rating4.5★Reviews16,370Avg BSR#196
4K3KPrime Day '24Spike '24Black Friday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov, Dec · busiest ÷ quietest = 2.2×

Top Gesichtsöl search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gesichtsöl52K/yr
  • gesichtsöl für gua sha13K/yr
  • face oil11K/yr
  • gua sha öl7K/yr
  • gesicht öl5K/yr
  • gesichtsöl trockene haut5K/yr
  • öl gesicht3K/yr
  • gesichts öl4K/yr
  • gesichtsöl anti aging5K/yr
  • gesichtsöl gegen falten5K/yr

What reviews say buyers love and hate about Gesichtsöl

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Qualität insgesamt18%

Super Produkt

Geruch16%

Neutrales Geruch

Eignung für Mischhaut10%

luxe für die Haut

Weiches Gefühl7%

Fühlt sich gut an

Eignung Fettige Haut6%

Super oil

What buyers complain about

62% of reviews
Geruch18%

Smell a bit off

Allergien14%

Allergie

Ölig/fettig6%

Ich habe so so fettige Haut

Preis-Leistungs-Verhältnis6%

Für diesen Preis inakzeptabel

Qualität insgesamt4%

Inkonsistente Qualität

Gesichtsöl return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
43%
2Auslaufsicher
11%
3beworben Vs Tatsächliches Produkt
8%
4Ölig/fettig
7%
5Produktzustand
3%

Common Gesichtsöl questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gesichtsöl 46/100 on Amazon Germany — Skip it. The niche generates €67K/yr across 29 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -47.1% over the last 90 days.
Search demand for Gesichtsöl on Amazon Germany peaks in Jan–Feb–Mar–Nov–Dec, where the busiest month runs 2.2× the quietest.