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Gesichtsmaske

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -22.7% this quarter, so Gesichtsmaske is a Maybe.

Flapen Score
51
51 / 100
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Market size
€622K/yr1.5M searches / yr
90-day growth
-22.7%search demand this quarter
Competition
49%top-5 click share · 15 brands · 117 sellers

Flapen Score

Gesichtsmaske against its category

The dotted line is the Kosmetik average. Past it, Gesichtsmaske is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gesichtsmaske market on Amazon at a glance

Shoppers on Amazon Germany searched for Gesichtsmaske 1.5M times last year and spent an estimated €622K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €622K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-22.7%
Conversion, latest week
5.3%
Market size, estimated
€622Ka year
Peak month
November1.9× the quietest month
Top search term
gesichtsmaske554K searches a year

02 · Price

A sale here is worth €7.90.

Listings sell for €7.90 on average, from €0.48 to €52.30. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 2,000 to 2,500 of them. At €7.90 that is €16K to €20K a year per listing.

Average price
€7.90under the $15 to $100 sweet spot
Price range
€0.48–€52.30
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
125K–150K
Units per listing a year
2,000–2,500
Revenue per listing a year
€16K–€20K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #41 within Gesicht. It carries 3,775 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#41in Gesicht
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
3,775per listing
Listings tracked
32

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Gesichtsmaske products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

117

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

16%

  • Brand 126%
  • Brand 221%
  • Brand 318%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (9 brands, 16%)

Demand

Gesichtsmaske search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Gesichtsmaske search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gesichtsmaske554K/yr
  • face mask115K/yr
  • maske gesicht127K/yr
  • tuchmasken gesicht95K/yr
  • gesichtsmaske frauen75K/yr
  • gesichtsmasken63K/yr
  • kollagen maske84K/yr
  • schaebens51K/yr
  • tuchmaske50K/yr
  • masken gesicht52K/yr

FAQ

Common Gesichtsmaske questions

Answered from the same tracked data.