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Gesichtsmaske

Gesichtsmaske shows low returns (0.1%), but soft demand (-22.7% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 65Growth 14Conversion 61Competition 60Returns 100Price range 72Avg price 22Brand share 43Review moat 27Quality gap 40
This niche Category average · 1,260 niches

Is Gesichtsmaske profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gesichtsmaske is a €622K/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Gesichtsmaske: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -22.7% over the last 90 days and 5.3% of searches end in a purchase.

€622K

revenue / yr

Units sold / yr150K
Search volume / yr-22.7%1.5M
Conversion rate5.3%
Avg price€7.90

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers15 · 117
Top-5 product click share49%
Open market21%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement78%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews3,775

Top Gesichtsmaske products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

€0€31K€62K€93K€124K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

117

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

16%

  • Schaebens26%
  • BIODANCE21%
  • Garnier18%
  • medicube9%
  • Eunyul5%
  • YEAUTY5%
  • Open — no brand owns it (9 brands, 16%)

Gesichtsmaske demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.5MCVR5.3%Products32Brands15Top 5 Brands79%OOS Rate0.4%Rating4.5★Reviews3,775Avg BSR#41
50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top Gesichtsmaske search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • gesichtsmaske554K/yr
  • face mask115K/yr
  • maske gesicht127K/yr
  • tuchmasken gesicht95K/yr
  • gesichtsmaske frauen75K/yr
  • gesichtsmasken63K/yr
  • kollagen maske84K/yr
  • schaebens51K/yr
  • tuchmaske50K/yr
  • masken gesicht52K/yr

Common Gesichtsmaske questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gesichtsmaske 51/100 on Amazon Germany — Worth a look. The niche generates €622K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -22.7% over the last 90 days.
Search demand for Gesichtsmaske on Amazon Germany peaks in Nov–Dec, where the busiest month runs 1.9× the quietest.