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51

gesichtsmaske

Worth a look

Shows low returns (0.1%), but soft demand (-22.7% this quarter) keeps it on the watch list.

Market size 65Growth 14Conversion 61Competition 60Returns 100Price range 72Avg price 22Brand share 43Review moat 27Quality gap 40

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Price range

Good€0.48–€52.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Good€622K

€622K/yr · 1.5M searches

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,774.88

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad€7.90

avg listing price — sweet spot $15–$100

Growth

Bad-22.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, gesichtsmaske is a €622K/yr Amazon Germany market (1.5M searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

gesichtsmaske market data

Units sold / yr
125K–150K
avg 2,000–2,500/product
Revenue / yr
€988K–€1.2M
units × avg price
Conversion rate
5.3%
Avg BSR
#41
Page quality
0%
Prime
100%
Sponsored
78%
Out of stock
0.4%
Avg brand age
39 months
Avg seller age
173 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

117

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

49%

Top 20: 85%

Open market

16%

  • Schaebens26%
  • BIODANCE21%
  • Garnier18%
  • medicube9%
  • Eunyul5%
  • YEAUTY5%
  • Open — no brand owns it (9 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.
50K30KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Top gesichtsmaske search terms

  • gesichtsmaske554K/yr
  • face mask115K/yr
  • maske gesicht127K/yr
  • tuchmasken gesicht95K/yr
  • gesichtsmaske frauen75K/yr
  • gesichtsmasken63K/yr
  • kollagen maske84K/yr
  • schaebens51K/yr
  • tuchmaske50K/yr
  • masken gesicht52K/yr
All search terms

Top gesichtsmaske products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%€31K10%€62K15%€93K20%€124K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Common questions

Is gesichtsmaske profitable to sell on Amazon Germany?
The niche generates €622K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Worth a look (51/100).
How competitive is the gesichtsmaske niche?
15 brands and 117 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 79% of demand.
When does demand for gesichtsmaske peak?
Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the gesichtsmaske niche?
Listings span €0.48–€52.30; the average listing price is €7.90 (sweet spot $15–$100). The average incumbent carries 3,775 reviews — the moat a new listing must climb.