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Gesichtscreme Männer

Gesichtscreme Männer shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 67Growth 20Conversion 81Competition 69Returns 100Price range 52Avg price 23Brand share 15Review moat 39Quality gap 24
This niche Category average · 1,260 niches

Is Gesichtscreme Männer profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gesichtscreme Männer is a €659K/yr Amazon Germany market (947K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Gesichtscreme Männer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -10.9% over the last 90 days and 8.4% of searches end in a purchase.

€659K

revenue / yr

Units sold / yr125K
Search volume / yr-10.9%947K
Conversion rate8.4%
Avg price€8.30

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers9 · 106
Top-5 product click share44%
Open market6%
Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement65%
New entrants (1y)5· 5 succeeded
Avg rating4.6★
Avg reviews2,637

Top Gesichtscreme Männer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€26K€53K€79K€105K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

106

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

44%

Top 20: 86%

Open market

4%

  • L'Oréal Men Expert73%
  • L'Oreal Paris6%
  • Bulldog Skincare for Men6%
  • NIVEA MEN5%
  • WELEDA3%
  • John Whiskers2%
  • Open — no brand owns it (3 brands, 4%)

Gesichtscreme Männer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume947KCVR8.4%Products34Brands9Top 5 Brands94%OOS Rate3.3%Rating4.6★Reviews2,637Avg BSR#60
50K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Gesichtscreme Männer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loreal men expert371K/yr
  • gesichtscreme männer169K/yr
  • loreal men expert gesichtspflege45K/yr
  • bulldog50K/yr
  • loreal men43K/yr
  • gesichtspflege männer35K/yr
  • loréal men expert22K/yr
  • herren gesichtscreme22K/yr
  • men expert18K/yr
  • anti aging creme männer22K/yr

What reviews say buyers love and hate about Gesichtscreme Männer

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Geruch27%

Duft

Qualität insgesamt11%

Super Produkt

Preis-Leistungs-Verhältnis10%

Super Preise

Saugfähigkeit5%

Die Creme zieht erst gut ein

Eignung für trockene Haut5%

Jetzt sieht seine Haut hydratisierter aus, das Gefühl von Spannungen und Trockenheit ist verschwunden

What buyers complain about

50% of reviews
Preis-Leistungs-Verhältnis12%

Extrem teuer

Geruch10%

Geruch flop

Allergien7%

hatte mit anderen Produkten schon Irritationen oder kleine Unreinheiten

Gesamtgröße4%

Zu gross

Eignung für trockene Haut4%

Für trockene oder dehydrierte Haut meiner Meinung nach nicht reichhaltig genug

Gesichtscreme Männer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Preis-Leistungs-Verhältnis
22%
2Funktionalität insgesamt
22%
3Motorleistung
22%
4Gesamtgröße
11%
5Qualität insgesamt
11%

Common Gesichtscreme Männer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gesichtscreme Männer 51/100 on Amazon Germany — Worth a look. The niche generates €659K/yr across 34 tracked products. 5 of 5 products launched in the last 360 days are still selling. Search demand moved -10.9% over the last 90 days.
Search demand for Gesichtscreme Männer on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.