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Shoppers searched for this 947K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €659K a year.

Searches, last 12 months

947K

Growth, 90 days vs prior 90

-10.9%

Conversion, latest week

8.4%

Market size, estimated

€659Ka year

Peak month

December2.3× the quietest month

Top search term

loreal men expert371K searches a year

Listings sell for €8.30 on average, from €1.48 to €29.75. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,000 to 2,500 of them. At €8.30 that is €17K to €21K a year per listing.

Average price

€8.30under the $15 to $100 sweet spot

Price range

€1.48–€29.75

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

100K–125K

Units per listing a year

2,000–2,500

Revenue per listing a year

€17K–€21K

Returns

0.1%of orders · Amazon Germany median 1.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #60 within Baden & Körperpflege. It carries 2,637 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

3.3%

Average rank

#60in Baden & Körperpflege

Average rating

4.61 starsAmazon Germany average 4.37 stars

Average reviews

2,637per listing

Listings tracked

34

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

5

Successful launches

5Amazon's first-year sales bar

Average brand age

63 months