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Gesichtscreme

Gesichtscreme shows low returns (0.2%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47

Market size 86Growth 22Conversion 69Competition 43Returns 99Price range 50Avg price 50Brand share 13Review moat 16Quality gap 30
This niche Category average · 1,260 niches

Is Gesichtscreme profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Gesichtscreme is a €1.5M/yr Amazon Germany market (1.9M searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 50/100.

Gesichtscreme: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.8% over the last 90 days and 6.3% of searches end in a purchase.

€1.5M

revenue / yr

Units sold / yr125K
Search volume / yr-6.8%1.9M
Conversion rate6.3%
Avg price€12.00

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers9 · 129
Top-5 product click share59%
Open market5%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement87%
New entrants (1y)0· 0 succeeded
Avg rating4.6★
Avg reviews19,699

Top Gesichtscreme products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€73K€146K€219K€292K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

129

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

3%

  • CeraVe80%
  • The Ordinary5%
  • La Roche-Posay4%
  • Neutrogena4%
  • L'Oreal Paris3%
  • COSRX2%
  • Open — no brand owns it (3 brands, 3%)

Gesichtscreme demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.9MCVR6.3%Products23Brands9Top 5 Brands95%OOS Rate0.0%Rating4.6★Reviews19,699Avg BSR#45
60K40KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26

Top Gesichtscreme search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cerave feuchtigkeitscreme428K/yr
  • gesichtscreme351K/yr
  • feuchtigkeitscreme gesicht156K/yr
  • creme123K/yr
  • gesichtscreme damen129K/yr
  • feuchtigkeitscreme91K/yr
  • cerave moisturizing cream81K/yr
  • moisturizer face81K/yr
  • tagescreme63K/yr
  • cerave gesichtscreme53K/yr

What reviews say buyers love and hate about Gesichtscreme

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Feucht/Trocken16%

So moisture

Qualität insgesamt13%

Super Produkt

Eignung für Mischhaut11%

Gehört in meine Skin care routine

Saugfähigkeit11%

Das absolute Highlight für mich: Sie zieht wirklich enorm schnell ein

Eignung für trockene Haut10%

Sanfte Feuchtigkeitscreme bei unreiner Haut – fester Bestandteil meiner Routine

What buyers complain about

58% of reviews
Eignung für trockene Haut11%

Für trockene oder dehydrierte Haut meiner Meinung nach nicht reichhaltig genug

Allergien10%

echt Probleme mit meiner Haut

Preis-Leistungs-Verhältnis7%

billig bis teuer

Feucht/Trocken6%

Warum da extrem schnell einzieht und trocken wird

Geruch6%

der Duft stört.

Gesichtscreme return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
11%
2Gesamtgröße
10%
3Produktzustand
8%
4beworben Vs Tatsächliches Produkt
7%
5Eignung für Mischhaut
7%

Common Gesichtscreme questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Gesichtscreme 50/100 on Amazon Germany — Worth a look. The niche generates €1.5M/yr across 23 tracked products. Search demand moved -6.8% over the last 90 days.
Gesichtscreme buyers on Amazon Germany complain most about Eignung für trockene Haut, Allergien, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 0.2%.