Is Gesichtscreme profitable to sell on Amazon Germany?

Flapen scores Gesichtscreme 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €1.5M a year across 23 tracked products. Search demand grew -6.8% in the last 90 days.

How competitive is the Gesichtscreme niche on Amazon Germany?

9 brands and 129 sellers compete in Gesichtscreme on Amazon Germany. The top 5 Gesichtscreme products take 59% of clicks, and the top 5 brands take 95%.

What do buyers complain about in Gesichtscreme?

Gesichtscreme buyers on Amazon Germany complain most about Eignung für trockene Haut, Allergien, and Preis-Leistungs-Verhältnis. An estimated 0.2% of orders come back.

What does it cost to enter the Gesichtscreme niche?

Gesichtscreme sells for €12.00 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €3.14 to €26.92. The average product has 19,699 reviews, the count a new listing must catch up to.

Gesichtscreme

Maybe

An estimated 0.2% of orders come back. But the top 5 brands take 95% of clicks, so Gesichtscreme is a Maybe.

Flapen Score: 50
50 / 100Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size: €1.5M/yr1.9M searches / yr
90-day growth: -6.8%search demand this quarter
Competition: 59%top-5 click share · 9 brands · 129 sellers

Flapen Score

Gesichtscreme against its category

The dotted line is the Kosmetik average. Past it, Gesichtscreme is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Gesichtscreme market on Amazon at a glance

Shoppers on Amazon Germany searched for Gesichtscreme 1.9M times last year and spent an estimated €1.5M. The top 5 brands take 95% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €1.5M a year.

Searches, last 12 months: 1.9M
Growth, 90 days vs prior 90: -6.8%
Conversion, latest week: 6.3%
Market size, estimated: €1.5Ma year
Top search term: cerave feuchtigkeitscreme428K searches a year

02 · Price

A sale here is worth €12.00.

Listings sell for €12.00 on average, from €3.14 to €26.92. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At €12.00 that is €36K to €48K a year per listing.

Average price: €12.00under the $15 to $100 sweet spot
Price range: €3.14–€26.92
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 100K–125K
Units per listing a year: 3,000–4,000
Revenue per listing a year: €36K–€48K
Returns: 0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Gesicht. It carries 19,699 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #45in Gesicht
Average rating: 4.57 starsAmazon Germany average 4.37 stars
Average reviews: 19,699per listing
Listings tracked: 23

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 67 months

Products

Top Gesichtscreme products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

129

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

Brand 180%
Brand 25%
Brand 34%
Brand 44%
Brand 53%
Brand 62%
Open — no brand owns it (3 brands, 3%)

Demand

Gesichtscreme search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Gesichtscreme search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

cerave feuchtigkeitscreme428K/yr +10.5%10.9% conv.
gesichtscreme351K/yr -5.9%1.7% conv.
feuchtigkeitscreme gesicht156K/yr -15.8%3.2% conv.
creme123K/yr -5.5%0.4% conv.
gesichtscreme damen129K/yr -22.5%1.3% conv.
feuchtigkeitscreme91K/yr -0.2%2.0% conv.
cerave moisturizing cream81K/yr -11.9%6.3% conv.
moisturizer face81K/yr -11.3%3.2% conv.
tagescreme63K/yr +0.2%1.5% conv.
cerave gesichtscreme53K/yr -17.7%10.1% conv.

Reviews and returns

What reviews say buyers love and hate about Gesichtscreme

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Feucht/Trocken”

11%of negative reviews mention “Eignung für trockene Haut”

0.2%of orders come back

“Für trockene oder dehydrierte Haut meiner Meinung nach nicht reichhaltig genug”

A buyer, on “Eignung für trockene Haut”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Gesichtscreme questions

Answered from the same tracked data.

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