Gel
FailThe top 5 brands take 97% of clicks, so Gel is a Fail.
- Flapen Score
- 45 / 100Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 4745
- Market size
- €95K/yr113K searches / yr
- 90-day growth
- -14.6%search demand this quarter
- Competition
- 55%top-5 click share · 7 brands · 118 sellers
Flapen Score
Gel against its category
The dotted line is the Kosmetik average. Past it, Gel is stronger. Inside it, weaker.
Market
The Gel market on Amazon at a glance
Shoppers on Amazon Germany searched for Gel 113K times last year and spent an estimated €95K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 9.5% of those searches ended in a purchase.
Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.
- Searches, last 12 months
- 113K
- Growth, 90 days vs prior 90
- -14.6%
- Conversion, latest week
- 9.5%
- Market size, estimated
- €95Ka year
- Peak month
- September2.2× the quietest month
- Top search term
- eco gel35K searches a year
02 · Price
A sale here is worth €8.75.
Listings sell for €8.75 on average, from €4.05 to €32.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €8.75 that is €2K to €4K a year per listing.
- Average price
- €8.75under the $15 to $100 sweet spot
- Price range
- €4.05–€32.59
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #155 within Haarstyling Produkte. It carries 12,907 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 48%
- Prime listings
- 96%
- Out of stock, average day
- 0.5%
- Average rank
- #155in Haarstyling Produkte
- Average rating
- 4.34 starsAmazon Germany average 4.37 stars
- Average reviews
- 12,907per listing
- Listings tracked
- 25
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ecostyle Olivenöl-Stylinggel ganztägig alkoholfrei parabenfrei sulfatfrei kein Abblättern Anti-Juckreiz 473 ml
- Price
- €6.81
- Rating
- 4.3/5
- Reviews
- 69,556
- Age
- 14y ago

Eco Styler Olive Oil Styling Gel 32oz
- Price
- €10.31
- Rating
- 4.3/5
- Reviews
- 69,556
- Age
- 14y ago

Eco Styler Haargel mit marokkanischem Arganöl 946 ml
- Price
- €10.00
- Rating
- 4.4/5
- Reviews
- 19,232
- Age
- 13y ago

Eco Styler Curl & Wave Styling-Gel 946 ml
- Price
- €9.66
- Rating
- 4.2/5
- Reviews
- 4,402
- Age
- 14y ago

got2b Kleber Haar Gel Halt 6 (150 ml) wasser- und schweißfestes Styling Gel für krassen Halt hart wie Beton bis zur nächsten Haarwäsche für vertikale und Sleek Looks
- Price
- €4.05
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 3y ago
Trending
estimated 90-day click momentum
Eco Style Locken- und Wellengel 237 ml mit Schwanzkamm und Kantenbürste fester Halt und Glanz verbessert Locken und Wellen alkoholfreies feuchtigkeitsspendendes und nicht abblätterndes
- Price
- €19.21
- Rating
- 3.4/5
- Reviews
- 39
- Age
- 1y ago

got2b Kleber Spiking Wax Halt 6 1er Pack (1x 75 ml) Haarwax mit krassem Halt für vertikale Styles Haargel für Männer modelliert wie ein Wax und hält wie ein Kleber
- Price
- €4.12
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 3y ago

GOT2B Kleber Wax Stick (50 g) Haarwax für Sleek-Looks on the go ganz ohne Crunch Haarwachs kreiert langanhaltende super starke Styles für bis zu 24h
- Price
- €5.79
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8mo ago

Eco Styler Olive Oil Styling Gel - Haargel 473ml
- Price
- €6.15
- Rating
- 4.3/5
- Reviews
- 69,551
- Age
- 12y ago

Ecostyle Olivenöl-Stylinggel ganztägig alkoholfrei parabenfrei sulfatfrei kein Abblättern Anti-Juckreiz 473 ml
- Price
- €6.81
- Rating
- 4.3/5
- Reviews
- 69,556
- Age
- 14y ago
Newest
by launch date
GOT2B Kleber Wax Stick (50 g) Haarwax für Sleek-Looks on the go ganz ohne Crunch Haarwachs kreiert langanhaltende super starke Styles für bis zu 24h
- Price
- €5.79
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8mo ago

Sleek Bun Gel Damen Haar Gel Herren 240 ml - Babyhaare fixieren mit Haargel Sleek Zopf Haargel von Friseuren entwickelt
- Price
- €12.25
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

Eco Style Locken- und Wellengel 237 ml mit Schwanzkamm und Kantenbürste fester Halt und Glanz verbessert Locken und Wellen alkoholfreies feuchtigkeitsspendendes und nicht abblätterndes
- Price
- €19.21
- Rating
- 3.4/5
- Reviews
- 39
- Age
- 1y ago

Eco Style Olive Oil Styling Gel 680.4 g mit Schwanzkamm & Kantenbürste - Maximaler Halt | Schließt Feuchtigkeit ein | Verleiht hohen Glanz | pflegt und repariert | fördert Locken
- Price
- €18.75
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 1y ago

Garnier Fructis Sleek & Stay Heat-Activated Serum mit Alpha-Silanen für trockenes und zu Frizz neigendes Haar 50 ml
- Price
- €6.01
- Rating
- 4.2/5
- Reviews
- 427
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
118
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
55%
Top 20: 94%
Open market
1%
- Eco Style65%
- got2b23%
- ECO4%
- Serenara3%
- Gliss Kur3%
- Garnier2%
- Open — no brand owns it (1 brand, 1%)
Demand
Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×
Search terms
Top Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- eco gel35K/yr
- got2b kleber16K/yr
- sleek gel8K/yr
- eco haargel6K/yr
- got to be kleber9K/yr
- eco styler gel6K/yr
- combat gel4K/yr
- eco styler olive oil gel5K/yr
- got 2 be kleber8K/yr
- eco gel curly hair4K/yr
Reviews and returns
What reviews say buyers love and hate about Gel
We read the reviews and the return reasons for every product selling here.
“Chemie Geruch stinkt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
24 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









