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Gel

Fail

The top 5 brands take 97% of clicks, so Gel is a Fail.

Flapen Score
45
45 / 100
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Market size
€95K/yr113K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
55%top-5 click share · 7 brands · 118 sellers

Flapen Score

Gel against its category

The dotted line is the Kosmetik average. Past it, Gel is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Gel market on Amazon at a glance

Shoppers on Amazon Germany searched for Gel 113K times last year and spent an estimated €95K. The top 5 brands take 97% of clicks. Demand peaks in Jul–Aug–Sep. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 9.5% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €95K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
9.5%
Market size, estimated
€95Ka year
Peak month
September2.2× the quietest month
Top search term
eco gel35K searches a year

02 · Price

A sale here is worth €8.75.

Listings sell for €8.75 on average, from €4.05 to €32.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €8.75 that is €2K to €4K a year per listing.

Average price
€8.75under the $15 to $100 sweet spot
Price range
€4.05–€32.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€2K–€4K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

48% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #155 within Haarstyling Produkte. It carries 12,907 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
96%
Out of stock, average day
0.5%
Average rank
#155in Haarstyling Produkte
Average rating
4.34 starsAmazon Germany average 4.37 stars
Average reviews
12,907per listing
Listings tracked
25

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

118

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

1%

  • Brand 165%
  • Brand 223%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eco gel35K/yr
  • got2b kleber16K/yr
  • sleek gel8K/yr
  • eco haargel6K/yr
  • got to be kleber9K/yr
  • eco styler gel6K/yr
  • combat gel4K/yr
  • eco styler olive oil gel5K/yr
  • got 2 be kleber8K/yr
  • eco gel curly hair4K/yr

Reviews and returns

What reviews say buyers love and hate about Gel

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Haarstyling”
21%of negative reviews mention “Geruch”
0.1%of orders come back
“Chemie Geruch stinkt”
A buyer, on “Geruch”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

24 topics

NegativePositive

FAQ

Common Gel questions

Answered from the same tracked data.