Gel
brand-locked demand (top 5 brands take 97% of clicks) — Gel doesn't clear our bar today.
Flapen Score
Ranks 731 of 1,260 Kosmetik niches · −2 vs the category median of 47
Is Gel profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Gel is a €95K/yr Amazon Germany market (113K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jul–Aug–Sep. Verdict: Skip it — 45/100.
Gel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.6% over the last 90 days and 9.5% of searches end in a purchase.
€95K
revenue / yr
Who owns the niche?
The top 5 brands hold 97% of demand, so 3% of the market is open.
3%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 25 products
Top Gel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ecostyle Olivenöl-Stylinggel ganztägig alkoholfrei parabenfrei sulfatfrei kein Abblättern Anti-Juckreiz 473 ml
- Price
- €6.81
- Rating
- 4.3/5
- Reviews
- 69,556
- Age
- 14y ago
Eco Styler Olive Oil Styling Gel 32oz
- Price
- €10.31
- Rating
- 4.3/5
- Reviews
- 69,556
- Age
- 14y ago
Eco Styler Haargel mit marokkanischem Arganöl 946 ml
- Price
- €10.00
- Rating
- 4.4/5
- Reviews
- 19,232
- Age
- 13y ago
Eco Styler Curl & Wave Styling-Gel 946 ml
- Price
- €9.66
- Rating
- 4.2/5
- Reviews
- 4,402
- Age
- 14y ago
got2b Kleber Haar Gel Halt 6 (150 ml) wasser- und schweißfestes Styling Gel für krassen Halt hart wie Beton bis zur nächsten Haarwäsche für vertikale und Sleek Looks
- Price
- €4.05
- Rating
- 4.7/5
- Reviews
- 177
- Age
- 3y ago
Trending
90-day click momentum
Eco Style Locken- und Wellengel 237 ml mit Schwanzkamm und Kantenbürste fester Halt und Glanz verbessert Locken und Wellen alkoholfreies feuchtigkeitsspendendes und nicht abblätterndes
- Price
- €19.21
- Rating
- 3.4/5
- Reviews
- 39
- Age
- 1y ago
got2b Kleber Spiking Wax Halt 6 1er Pack (1x 75 ml) Haarwax mit krassem Halt für vertikale Styles Haargel für Männer modelliert wie ein Wax und hält wie ein Kleber
- Price
- €4.12
- Rating
- 4.2/5
- Reviews
- 92
- Age
- 3y ago
GOT2B Kleber Wax Stick (50 g) Haarwax für Sleek-Looks on the go ganz ohne Crunch Haarwachs kreiert langanhaltende super starke Styles für bis zu 24h
- Price
- €5.79
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8mo ago
Eco Styler Olive Oil Styling Gel - Haargel 473ml
- Price
- €6.15
- Rating
- 4.3/5
- Reviews
- 69,551
- Age
- 12y ago
Ecostyle Olivenöl-Stylinggel ganztägig alkoholfrei parabenfrei sulfatfrei kein Abblättern Anti-Juckreiz 473 ml
- Price
- €6.81
- Rating
- 4.3/5
- Reviews
- 69,556
- Age
- 14y ago
Newest
by launch dateGOT2B Kleber Wax Stick (50 g) Haarwax für Sleek-Looks on the go ganz ohne Crunch Haarwachs kreiert langanhaltende super starke Styles für bis zu 24h
- Price
- €5.79
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 8mo ago
Sleek Bun Gel Damen Haar Gel Herren 240 ml - Babyhaare fixieren mit Haargel Sleek Zopf Haargel von Friseuren entwickelt
- Price
- €12.25
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago
Eco Style Locken- und Wellengel 237 ml mit Schwanzkamm und Kantenbürste fester Halt und Glanz verbessert Locken und Wellen alkoholfreies feuchtigkeitsspendendes und nicht abblätterndes
- Price
- €19.21
- Rating
- 3.4/5
- Reviews
- 39
- Age
- 1y ago
Eco Style Olive Oil Styling Gel 680.4 g mit Schwanzkamm & Kantenbürste - Maximaler Halt | Schließt Feuchtigkeit ein | Verleiht hohen Glanz | pflegt und repariert | fördert Locken
- Price
- €18.75
- Rating
- 3.9/5
- Reviews
- 37
- Age
- 1y ago
Garnier Fructis Sleek & Stay Heat-Activated Serum mit Alpha-Silanen für trockenes und zu Frizz neigendes Haar 50 ml
- Price
- €6.01
- Rating
- 4.2/5
- Reviews
- 427
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
118
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
1%
- Eco Style65%
- got2b23%
- ECO4%
- Serenara3%
- Gliss Kur3%
- Garnier2%
- Open — no brand owns it (1 brand, 1%)
Gel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Sep · busiest ÷ quietest = 2.2×
Top Gel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eco gel35K/yr
- got2b kleber16K/yr
- sleek gel8K/yr
- eco haargel6K/yr
- got to be kleber9K/yr
- eco styler gel6K/yr
- combat gel4K/yr
- eco styler olive oil gel5K/yr
- got 2 be kleber8K/yr
- eco gel curly hair4K/yr
What reviews say buyers love and hate about Gel
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Sleek Frisuren”
“Super Produkt”
“Super Geruch”
“Ein praktisches Tool für das Finish”
“Perfekter Halt dank des Sticks”
What buyers complain about
64% of reviews“Chemie Geruch stinkt”
“Beschädigter Artikel erhalten”
“Aber es hinterlässt weiße Rückstände in den Augenbrauen”
“Das ganze Paket war verschmiert”
“Keine Glättung”
Gel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Gel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
