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Friseurstuhl

Fail

Buyers convert on only 0.2% of searches, so Friseurstuhl is a Fail.

Flapen Score
44
44 / 100
Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size
€51K/yr145K searches / yr
90-day growth
-23.8%search demand this quarter
Competition
46%top-5 click share · 15 brands · 20 sellers

Flapen Score

Friseurstuhl against its category

The dotted line is the Kosmetik average. Past it, Friseurstuhl is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Friseurstuhl market on Amazon at a glance

Shoppers on Amazon Germany searched for Friseurstuhl 145K times last year and spent an estimated €51K. The top 5 brands take 72% of clicks. Demand peaks in Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
-23.8%
Conversion, latest week
0.2%
Market size, estimated
€51Ka year
Peak month
November1.7× the quietest month
Top search term
friseurstuhl91K searches a year

02 · Price

A sale here is worth €158.87.

Listings sell for €158.87 on average, from €27.66 to €469.72. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €158.87 that is €0 to €16K a year per listing.

Average price
€158.87above the $15 to $100 sweet spot
Price range
€27.66–€469.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€16K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 17% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #30 within Salon- & Spa-Ausstattung. It carries 58 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
17%
Out of stock, average day
7.7%
Average rank
#30in Salon- & Spa-Ausstattung
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
58per listing
Listings tracked
30

04 · Newcomers

1 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Friseurstuhl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

20

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

46%

Top 20: 89%

Open market

20%

  • Brand 123%
  • Brand 216%
  • Brand 313%
  • Brand 411%
  • Brand 59%
  • Brand 68%

Demand

Friseurstuhl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Friseurstuhl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • friseurstuhl91K/yr
  • barber stuhl15K/yr
  • friseurstühle13K/yr
  • friseurstuhl höhenverstellbar9K/yr
  • barber chair8K/yr
  • friseur stuhl8K/yr

Reviews and returns

What reviews say buyers love and hate about Friseurstuhl

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Komfort insgesamt”
26%of negative reviews mention “Gesamtgröße”
0.1%of orders come back
“Kleiner als gedacht”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Friseurstuhl questions

Answered from the same tracked data.