How competitive is the French Avenue Parfum niche on Amazon Germany?

5 brands and 59 sellers compete in French Avenue Parfum on Amazon Germany. The top 5 French Avenue Parfum products take 76% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in French Avenue Parfum?

French Avenue Parfum buyers on Amazon Germany complain most about Geruch, Haltbarkeit, Stärke, the themes mined from the niche's reviews. Its return rate is 0.6%.

What does it cost to enter the French Avenue Parfum niche?

French Avenue Parfum sells for €36.04 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €22.94–€50.27. The average incumbent carries 607 reviews — the moat a new listing must climb.

French Avenue Parfum

brand-locked demand (top 5 brands take 100% of clicks) — French Avenue Parfum doesn't clear our bar today.

Flapen Score

Skip it

Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47

This niche Category average · 1,260 niches

Is French Avenue Parfum profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, French Avenue Parfum is a €247K/yr Amazon Germany market (406K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Verdict: Skip it — 44/100.

French Avenue Parfum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.9% over the last 90 days and 1.7% of searches end in a purchase.

€247K

revenue / yr

Units sold / yr8K

Search volume / yr-6.9%406K

Conversion rate1.7%

Avg price€36.04

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 59

Top-5 product click share76%

Open market0%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Top French Avenue Parfum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Vulcan Feu Eau De Parfum 100 ml von French Avenue

Price: €37.20
Rating: 4.3/5
Reviews: 62
Age: 4mo ago

French Avenue Vulcan Feu

Price: €30.08
Rating: 4.5/5
Reviews: 1,549
Age: 1y ago

French Avenue Liquid Brun By Fragrance World Unisex Eau de Parfum 3.4 fl oz 100ml

Price: €32.31
Rating: 4.4/5
Reviews: 4,102
Age: 1y ago

French Avenue Amber Empire Oriental Amber Parfüm-Extrakt für Herren 100 ml mit Noten von Bernstein Vanille und Sandelholz

Price: €32.82
Rating: 4.4/5
Reviews: 410
Age: 8mo ago

Vulcan Feu Eau de Parfum 100 ml arabisches Parfüm Unisex lange Lebensdauer inklusive nachfüllbarem Zerstäuber 5 ml tropischer und würziger Duft mit Noten von Mango Ingwer und Bernstein (Vulcan

Price: €42.12
Rating: 4.7/5
Reviews: 8
Age: 1y ago

Newest

by launch date

Vulcan Feu Eau De Parfum 100 ml von French Avenue

Price: €37.20
Rating: 4.3/5
Reviews: 62
Age: 4mo ago

French Avenue Liquid Brun Limited Edition Extrait De Parfum 150ml

Price: €39.09
Rating: 4.6/5
Reviews: 262
Age: 5mo ago

French Avenue Vulcan Black Friday Limited Edition Eau de Parfum Unisex 100 ml

Price: €40.08
Rating: 4.2/5
Reviews: 150
Age: 8mo ago

French Avenue Amber Empire Oriental Amber Parfüm-Extrakt für Herren 100 ml mit Noten von Bernstein Vanille und Sandelholz

Price: €32.82
Rating: 4.4/5
Reviews: 410
Age: 8mo ago

Atlantis Extrait de Parfum 100 ml French Avenue

Price: €37.65
Rating: 4.5/5
Reviews: 185
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

FRENCH AVENUE64%
Fragrance World24%
RESAES Resistant and aesthetic5%
Alaffan4%
Marie Jo2%

French Avenue Parfum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume406KCVR1.7%Products13Brands5Top 5 Brands100%OOS Rate6.5%Rating4.4★Reviews607Avg BSR#580

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Top French Avenue Parfum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

french avenue141K/yr -0.4%0.8% conv.
french avenue parfum183K/yr -35.7%1.1% conv.
vulcan feu parfum41K/yr +47.4%3.4% conv.
french avenue vulcan feu16K/yr +128.5%3.5% conv.
vulcan feu17K/yr +29.6%2.1% conv.
vulcan5K/yr -6.0%2.1% conv.
french avenue vulcan3K/yr +14.2%1.9% conv.

What reviews say buyers love and hate about French Avenue Parfum

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Geruch81%

“Fresher Duft”

Preis-Leistungs-Verhältnis5%

“Sensationelle "Ausdauer" für den Preis.”

Haltbarkeit4%

“hält gut”

Qualität insgesamt3%

“Sehr gutes Produkt”

beworben Vs Tatsächliches Produkt1%

“Wie versprochen”

What buyers complain about

76% of reviews

Geruch35%

“Der Duft entspricht nicht der erwarteten Qualität”

Haltbarkeit15%

“Schlechte Haltbarkeit Ok Duft”

Stärke12%

“Geht in Ordnung nur nicht so stark wie gedacht”

Qualität insgesamt9%

“Müll”

Gewicht schwer3%

“Er ist schon sehr schwer”

French Avenue Parfum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

68%

2Auslaufsicher

3Haltbarkeit

4beworben Vs Tatsächliches Produkt

5Preis-Leistungs-Verhältnis

Common French Avenue Parfum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores French Avenue Parfum 44/100 on Amazon Germany — Skip it. The niche generates €247K/yr across 13 tracked products. 5 of 6 products launched in the last 360 days are still selling. Search demand moved -6.9% over the last 90 days.