Foundation Stick
Foundation Stick shows beatable incumbent ratings (3.4★), but soft demand (-56.4% this quarter) keeps it on the watch list.
Flapen Score
Top 18% of 1,260 Kosmetik niches · +7 vs the category median of 47
Is Foundation Stick profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Foundation Stick is a €50K/yr Amazon Germany market (138K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 54/100.
Foundation Stick: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -56.4% over the last 90 days and 3.2% of searches end in a purchase.
€50K
revenue / yr
Who owns the niche?
The top 5 brands hold 45% of demand, so 55% of the market is open.
55%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.4★ — the gap to enter on.
0/100
page quality · 50 products
Top Foundation Stick products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Farbwechsel Grundierung Color Changing Foundation Stick mit Bürste Full Coverage Concealer Foundation Primer für Makelloses Makeup Lang Anhaltender Hydratisierend Natürliches Finish (Natur)
- Price
- €7.17
- Rating
- 3.1/5
- Reviews
- 76
- Age
- 8mo ago
2-in-1 Farbwechselnder Foundation Stick Leichter Langanhaltender Concealer Stick mit Voller Deckkraft White Foundation mit Pinsel für Natürlichen Makellosen Make-up-Look Natürlich 15g
- Price
- €7.03
- Rating
- 3.2/5
- Reviews
- 84
- Age
- 6mo ago
OCHEAL Gesicht Fundament Höhenlinie Stock Langlebiges leichtes Aufhellen Stock Makel Konturierung Gesicht Concealer Schönheit Schminke 15g 02#Natürlich
- Price
- €6.93
- Rating
- 4.2/5
- Reviews
- 1,423
- Age
- 1y ago
M. Asam MAGIC FINISH Hydrating Foundation Stick Soft Ivory (12g) Für ein natürliches semi-mattes Finish Mit SPF 30 & 1% Hyaluron Kaschiert Fältchen & Unreinheiten Vegane Creme Foundation
- Price
- €18.61
- Rating
- 4.3/5
- Reviews
- 187
- Age
- 12mo ago
Cover Cream Stick V Chartming Color Changing Foundation Stick White Foundation Stick Full to Medium Coverage Base Makeup for All Skin Types with Brush Head (13g Natural)
- Price
- €11.54
- Rating
- 3.6/5
- Reviews
- 66
- Age
- 11mo ago
Trending
90-day click momentum
Color Changing Foundation Stick mit Pinsel 2-in-1 Feuchtigkeitsspendende und Leichte Abdeckcreme Farbwechselndes Make-up Stick Langanhaltende Aufbaubare Deckkraft for All Skin Types
- Price
- €9.98
- Rating
- 2.9/5
- Reviews
- 8
- Age
- 11mo ago
FACELOVE Foundation Stick mit Pinsel Intelligente Farbwechsel Foundation für Reife Haut 2-in-1 Makeup Stick mit LSF 15 Deckendes Make Up für ein natürliches Strahlen (Natürlich)
- Price
- €17.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Faccelove Foundation Stick mit Pinsel Color Changing Foundation Stick mit LSF 15 Automatische Farbanpassung 2-in-1 Make-up Stick für natürlichen Strahlen Lang Anhaltender für Alle Hauttypen
- Price
- €21.95
- Rating
- 2.0/5
- Reviews
- 3
- Age
- 2mo ago
Faccelove Foundation Stick mit Pinsel Color Changing Foundation Stick mit LSF 15 Automatische Farbanpassung 2-in-1 Make-up Stick für natürlichen Strahlen Lang Anhaltender für Alle Hauttypen (C)
- Price
- €19.82
- Rating
- 2.3/5
- Reviews
- 6
- Age
- 2mo ago
Color Changing Foundation Stick2
- Price
- €10.49
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 5mo ago
Newest
by launch dateFACELOVE Foundation Stick mit Pinsel Intelligente Farbwechsel Foundation für Reife Haut 2-in-1 Makeup Stick mit LSF 15 Deckendes Make Up für ein natürliches Strahlen (Natürlich)
- Price
- €17.02
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Faccelove Foundation Stick mit Pinsel Color Changing Foundation Stick mit LSF 15 Automatische Farbanpassung 2-in-1 Make-up Stick für natürlichen Strahlen Lang Anhaltender für Alle Hauttypen
- Price
- €21.95
- Rating
- 2.0/5
- Reviews
- 3
- Age
- 2mo ago
Faccelove Foundation Stick mit Pinsel Color Changing Foundation Stick mit LSF 15 Automatische Farbanpassung 2-in-1 Make-up Stick für natürlichen Strahlen Lang Anhaltender für Alle Hauttypen (C)
- Price
- €19.82
- Rating
- 2.3/5
- Reviews
- 6
- Age
- 2mo ago
Color Changing Foundation Stick 2 in1 Korean Foundation Make Up Farbwechselndes Foundation Stick mit Bürste Feuchtigkeitsspendende Waterproof für Alle Hauttypen(Natural)
- Price
- €8.08
- Rating
- 3.0/5
- Reviews
- 6
- Age
- 4mo ago
Color Changing Foundation Stick mit Pinsel 2-in-1 Feuchtigkeitsspendende und Leichte Abdeckcreme Farbwechselndes Make-up Stick Langanhaltende Aufbaubare Deckkraft for All Skin Types
- Price
- €12.37
- Rating
- 1.8/5
- Reviews
- 16
- Age
- 4mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
Brands
33 rising
Sellers
86
Top-5 brand share
45%
Top 20: 88%
Top-5 click share
36%
Top 20: 70%
Open market
50%
- Clawrex14%
- M. Asam12%
- SOLUAME7%
- MAYBELLINE7%
- EONFAVE6%
- O'CHEAL5%
Foundation Stick demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Foundation Stick search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- foundation stick74K/yr
- make up stick12K/yr
- make up stift8K/yr
- color changing foundation stick12K/yr
- clarea 2-in-1 foundation mit integriertem pinsel4K/yr
- stick foundation4K/yr
- foundation stick mit pinsel7K/yr
- clarea foundation stick12K/yr
- farbwechsel foundation stick5K/yr
What reviews say buyers love and hate about Foundation Stick
What buyers mention most, as a share of all reviews.
What buyers love
70% of reviews“Super Produkte”
“Matches Fair to Medium Skin Tones”
“Deckt wunderbar ab”
“Der Asam Magic Finish Perfect Blend concealer lässt sich super einfach auftragen”
“Gute Handhabung”
What buyers complain about
65% of reviews“Null Deckkraft”
“Bei mir verändert er die Farbe überhaupt nicht”
“Funktioniert nicht”
“Müll”
“Fraglich, was für ein Produkt im Video genommen wurde, aber nicht dieses”
Foundation Stick return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Foundation Stick questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
