Skip to content

Foundation Pinsel

Fail

Prices span $3.25–$8.14, mostly outside the sweet spot, so Foundation Pinsel is a Fail.

Flapen Score
37
37 / 100
Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size
€62K/yr235K searches / yr
90-day growth
-34.5%search demand this quarter
Competition
53%top-5 click share · 13 brands · 53 sellers

Flapen Score

Foundation Pinsel against its category

The dotted line is the Kosmetik average. Past it, Foundation Pinsel is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foundation Pinsel market on Amazon at a glance

Shoppers on Amazon Germany searched for Foundation Pinsel 235K times last year and spent an estimated €62K. The top 5 brands take 69% of clicks. Demand peaks in Jan–Feb. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 235K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €62K a year.

Searches, last 12 months
235K
Growth, 90 days vs prior 90
-34.5%
Conversion, latest week
4.5%
Market size, estimated
€62Ka year
Peak month
February2.2× the quietest month
Top search term
foundation pinsel133K searches a year

02 · Price

A sale here is worth €5.91.

Listings sell for €5.91 on average, from €3.25 to €8.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €5.91 that is €1K to €3K a year per listing.

Average price
€5.91under the $15 to $100 sweet spot
Price range
€3.25–€8.14
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€1K–€3K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #42 within Make-up Entferner. It carries 9,379 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#42in Make-up Entferner
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
9,379per listing
Listings tracked
25

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Foundation Pinsel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

Brands

13 falling

Sellers

53

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

23%

  • Brand 117%
  • Brand 215%
  • Brand 314%
  • Brand 413%
  • Brand 510%
  • Brand 68%

Demand

Foundation Pinsel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Search terms

Top Foundation Pinsel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foundation pinsel133K/yr
  • foundation brush23K/yr
  • essence pinsel24K/yr
  • verblender pinsel9K/yr
  • hourglass pinsel7K/yr
  • fondationspinsel5K/yr
  • pinsel foundation6K/yr
  • gesichtspinsel5K/yr
  • buffer pinsel3K/yr
  • essence pinsel set5K/yr

Reviews and returns

What reviews say buyers love and hate about Foundation Pinsel

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Pinselqualität”
11%of negative reviews mention “Gesamtgröße”
0.5%of orders come back
“kleiner als erwartet”
A buyer, on “Gesamtgröße”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Foundation Pinsel questions

Answered from the same tracked data.