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Foundation Pinsel

prices mostly outside the sweet spot ($3.25–$8.14) — Foundation Pinsel doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47

Market size 16Growth 8Conversion 54Competition 53Returns 97Price range 0Avg price 16Brand share 60Review moat 22Quality gap 27
This niche Category average · 1,260 niches

Is Foundation Pinsel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Foundation Pinsel is a €62K/yr Amazon Germany market (235K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 37/100.

Foundation Pinsel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.5% over the last 90 days and 4.5% of searches end in a purchase.

€62K

revenue / yr

Units sold / yr15K
Search volume / yr-34.5%235K
Conversion rate4.5%
Avg price€5.91

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers13 · 53
Top-5 product click share53%
Open market31%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement84%
New entrants (1y)2· 0 succeeded
Avg rating4.6★
Avg reviews9,379

Top Foundation Pinsel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

€0€3K€6K€9K€12K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

53

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

23%

  • KESHIMA17%
  • TEOYALL15%
  • DUcare14%
  • Essence Cosmetics13%
  • REAL TECHNIQUES10%
  • M. Asam8%

Foundation Pinsel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume235KCVR4.5%Products25Brands13Top 5 Brands69%OOS Rate6.0%Rating4.6★Reviews9,379Avg BSR#42
6K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 2.2×

Top Foundation Pinsel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • foundation pinsel133K/yr
  • foundation brush23K/yr
  • essence pinsel24K/yr
  • verblender pinsel9K/yr
  • hourglass pinsel7K/yr
  • fondationspinsel5K/yr
  • pinsel foundation6K/yr
  • gesichtspinsel5K/yr
  • buffer pinsel3K/yr
  • essence pinsel set5K/yr

What reviews say buyers love and hate about Foundation Pinsel

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Pinselqualität31%

Best Make-up Brush

Qualität insgesamt19%

Solides Produkte

Preis-Leistungs-Verhältnis9%

Sehr günstig und practice

Weiches Gefühl9%

fühlt sich gut an

Einfache Anwendung5%

Foundation lässt sich gleichmäßig auftragen

What buyers complain about

61% of reviews
Gesamtgröße11%

kleiner als erwartet

Haltbarkeit10%

löst sich auf

Qualität insgesamt7%

Sehr günstig und practice

Hartes Gefühl6%

Bürsten etwas zu hart

Geruch6%

rochen nach Chemie.

Foundation Pinsel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
33%
2Qualität insgesamt
13%
3Geruch
12%
4Weiches Gefühl
9%
5Funktionalität insgesamt
5%

Common Foundation Pinsel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Foundation Pinsel 37/100 on Amazon Germany — Skip it. The niche generates €62K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -34.5% over the last 90 days.
Search demand for Foundation Pinsel on Amazon Germany peaks in Jan–Feb, where the busiest month runs 2.2× the quietest.