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Fön Braun

Fail

The top 5 brands take 100% of clicks, so Fön Braun is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€167K/yr189K searches / yr
90-day growth
-24.1%search demand this quarter
Competition
57%top-5 click share · 4 brands · 128 sellers

Flapen Score

Fön Braun against its category

The dotted line is the Kosmetik average. Past it, Fön Braun is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fön Braun market on Amazon at a glance

Shoppers on Amazon Germany searched for Fön Braun 189K times last year and spent an estimated €167K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €167K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
3.3%
Market size, estimated
€167Ka year
Peak month
November1.8× the quietest month
Top search term
braun föhn37K searches a year

02 · Price

A sale here is worth €27.15.

Listings sell for €27.15 on average, from €15.32 to €57.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At €27.15 that is €7K to €14K a year per listing.

Average price
€27.15inside the $15 to $100 sweet spot
Price range
€15.32–€57.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
€7K–€14K
Returns
2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #41 within Haarstyling Geräte & Styling Zubehör. It carries 5,161 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
86%
Out of stock, average day
3.3%
Average rank
#41in Haarstyling Geräte & Styling Zubehör
Average rating
4.38 starsAmazon Germany average 4.37 stars
Average reviews
5,161per listing
Listings tracked
21

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Fön Braun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

128

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

57%

Top 20: 99%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 35%
  • Brand 45%

Demand

Fön Braun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Fön Braun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • braun föhn37K/yr
  • fön braun26K/yr
  • braun haartrockner24K/yr
  • braun satin hair21K/yr
  • braun satin hair 517K/yr
  • haartrockner braun23K/yr
  • föhn braun26K/yr
  • braun fön8K/yr
  • haarföhn braun5K/yr
  • haarfön braun3K/yr

Reviews and returns

What reviews say buyers love and hate about Fön Braun

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”
28%of negative reviews mention “Haltbarkeit”
2.4%of orders come back
“Haltbarkeit unbekannt”
A buyer, on “Haltbarkeit”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Fön Braun questions

Answered from the same tracked data.