Is Föhn Philips profitable to sell on Amazon Germany?

Flapen scores Föhn Philips 41 out of 100 on Amazon Germany, a Fail. Shoppers spend €412K a year across 17 tracked products. Search demand grew -31.8% in the last 90 days.

How competitive is the Föhn Philips niche on Amazon Germany?

3 brands and 192 sellers compete in Föhn Philips on Amazon Germany. The top 5 Föhn Philips products take 66% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Föhn Philips?

Föhn Philips buyers on Amazon Germany complain most about Haltbarkeit, Gewicht schwer, and Heizung. An estimated 2.4% of orders come back.

When does demand for Föhn Philips peak?

Search demand for Föhn Philips on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.2× the quietest.

What does it cost to enter the Föhn Philips niche?

Föhn Philips sells for €39.05 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €15.54 to €133.99. The average product has 6,191 reviews, the count a new listing must catch up to.

Föhn Philips

Fail

The top 5 brands take 100% of clicks, so Föhn Philips is a Fail.

Flapen Score: 41
41 / 100Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47
Market size: €412K/yr240K searches / yr
90-day growth: -31.8%search demand this quarter
Competition: 66%top-5 click share · 3 brands · 192 sellers

Flapen Score

Föhn Philips against its category

The dotted line is the Kosmetik average. Past it, Föhn Philips is stronger. Inside it, weaker.

41Fail

This niche Category average

See the method

Market

The Föhn Philips market on Amazon at a glance

Shoppers on Amazon Germany searched for Föhn Philips 240K times last year and spent an estimated €412K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 240K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -31.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €412K a year.

Searches, last 12 months: 240K
Growth, 90 days vs prior 90: -31.8%
Conversion, latest week: 4.4%
Market size, estimated: €412Ka year
Peak month: November2.2× the quietest month
Top search term: philips föhn45K searches a year

02 · Price

A sale here is worth €39.05.

Listings sell for €39.05 on average, from €15.54 to €133.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At €39.05 that is €20K to €29K a year per listing.

Average price: €39.05inside the $15 to $100 sweet spot
Price range: €15.54–€133.99
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 8K–10K
Units per listing a year: 500–750
Revenue per listing a year: €20K–€29K
Returns: 2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #68 within Haarstyling Geräte & Styling Zubehör. It carries 6,191 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 65%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #68in Haarstyling Geräte & Styling Zubehör
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 6,191per listing
Listings tracked: 17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Föhn Philips products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 falling

Sellers

192

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Brand 192%
Brand 25%
Brand 33%

Demand

Föhn Philips search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Föhn Philips search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

philips föhn45K/yr -36.8%3.8% conv.
philips haartrockner39K/yr -34.9%3.5% conv.
föhn philips39K/yr -38.2%4.6% conv.
fön philips22K/yr -14.6%5.0% conv.
haartrockner philips22K/yr -35.2%3.4% conv.
philips fön15K/yr -36.9%4.0% conv.
philips thermo protect 2200w ionic12K/yr -16.2%3.0% conv.
philips hair dryer13K/yr -30.3%1.9% conv.
phillips föhn8K/yr +1.5%4.7% conv.
hair dryer philips9K/yr -26.3%2.4% conv.

Reviews and returns

What reviews say buyers love and hate about Föhn Philips

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”

31%of negative reviews mention “Haltbarkeit”

2.4%of orders come back

“Defekt nach vier Benutzungen”

A buyer, on “Haltbarkeit”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

Keep looking

Related niches

Niches in the same category that score near this one. Research these next.

All Kosmetik niches

Best Flapen score

The highest-scoring niches we track right now, across every category.

All tracked niches

Ameisenköder

€2.3M/yr+499.6%

Wasserpistole

€2.2M/yr+734.9%

Pool Thermometer

€839K/yr>1,000%

Maulwurf Vertreiber

€2.0M/yr+17.4%

Gartenschlauch

€2.6M/yr+304.9%

FAQ

Common Föhn Philips questions

Answered from the same tracked data.

Categories