Skip to content
41

föhn philips

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 9Conversion 53Competition 31Returns 65Price range 71Avg price 95Brand share 0Review moat 24Quality gap 57

Avg price

Incredible€39.05

avg listing price — sweet spot $15–$100

Price range

Good€15.54–€133.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€412K

€412K/yr · 240K searches

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad6,190.76

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-31.8%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, föhn philips is a €412K/yr Amazon Germany market (240K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

föhn philips market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
€312K–€391K
units × avg price
Conversion rate
4.4%
Avg BSR
#68
Page quality
0%
Prime
100%
Sponsored
65%
Out of stock
0.0%
Avg brand age
44 months
Avg seller age
185 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

192

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • PHILIPS92%
  • Remington5%
  • GRUNDIG3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.8% search growth over the last 90 days.
13K8KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Top föhn philips search terms

  • philips föhn45K/yr
  • philips haartrockner39K/yr
  • föhn philips39K/yr
  • fön philips22K/yr
  • haartrockner philips22K/yr
  • philips fön15K/yr
  • philips thermo protect 2200w ionic12K/yr
  • philips hair dryer13K/yr
  • phillips föhn8K/yr
  • hair dryer philips9K/yr
All search terms

Top föhn philips products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€41K20%€82K30%€124K40%€165K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about föhn philips

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt23%

“Super Qualität”

Preis-Leistungs-Verhältnis18%

“Super Preis/Leistung”

beworben Vs Tatsächliches Produkt8%

“Tut was er Soll”

Feucht/Trocken7%

“Der Philips MoistureProtect Haartrockner ist optisch wirklich ein Hingucker”

Stärke6%

“hat ordentlich Power”

Benutzerfreundlichkeit4%

“Handhabung gut, für meinen Gebrauch optimal”

Gewicht leicht3%

“während das geringe Gewicht”

Haltbarkeit3%

“Sehr gut, seit Jahren ohne Probleme”

Gesamtgröße3%

“Passt”

Design insgesamt2%

“Das Design sieht modern aus”

What buyers complain about

Haltbarkeit31%

“Defekt nach vier Benutzungen”

Gewicht schwer14%

“Gross, schwer, laut”

Heizung9%

“Wärmestufen leider unbrauchbar um Haare zu schonen, entweder kalt oder direkt zu warm”

Qualität insgesamt6%

“Absolut null Qualität”

Geruch3%

“Fön stinkt”

Preis-Leistungs-Verhältnis3%

“Enttäuschend für diesen Preis”

Diffuser Mechanismus2%

“Allerdings fällt ständig der Diffuser ab, ebenso das Netz am Fön selbst”

Funktionalität insgesamt2%

“Zweiter Schritt ist dann, dass es einen kleinen Funken gibt und es angeschmort duftet”

Produktzustand2%

“Defekter eventuell gebrauchter Artikel”

schädigen/verbrennen Haare2%

“Hab mir mit zwei Mal Fönen die Haare ruiniert”

Top return reasons

Gewicht schwer23%
Gesamtgröße12%
Funktionalität insgesamt10%
Defekt Material/Teile8%
Stärke7%
Heizung5%
Produktzustand5%
Diffuser Mechanismus4%
Qualität insgesamt3%
Geruch3%

Common questions

Is föhn philips profitable to sell on Amazon Germany?
The niche generates €412K/yr across 17 tracked products. 90-day search growth is -31.8%. Flapen's verdict: Skip it (41/100).
How competitive is the föhn philips niche?
3 brands and 192 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in föhn philips?
Top complaints mined from reviews: Haltbarkeit, Gewicht schwer, Heizung. The return rate is 2.4%.
When does demand for föhn philips peak?
Demand peaks in Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the föhn philips niche?
Listings span €15.54–€133.99; the average listing price is €39.05 (sweet spot $15–$100). The average incumbent carries 6,191 reviews — the moat a new listing must climb.