Is Föhn Locken profitable to sell on Amazon Germany?

Flapen scores Föhn Locken 50 out of 100 on Amazon Germany, a Maybe. Shoppers spend €598K a year across 30 tracked products. 5 of the 5 products launched in the last year cleared the first-year sales bar. Search demand grew -26.7% in the last 90 days.

How competitive is the Föhn Locken niche on Amazon Germany?

10 brands and 257 sellers compete in Föhn Locken on Amazon Germany. The top 5 Föhn Locken products take 50% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Föhn Locken?

Föhn Locken buyers on Amazon Germany complain most about Haltbarkeit, Gewicht schwer, and Heizung. An estimated 3.1% of orders come back.

When does demand for Föhn Locken peak?

Search demand for Föhn Locken on Amazon Germany peaks in Mar–Dec, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Föhn Locken niche?

Föhn Locken sells for €36.74 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €19.22 to €97.20. The average product has 6,872 reviews, the count a new listing must catch up to.

Föhn Locken

Maybe

Products sell for $36.74 on average, inside the sweet spot. But demand is soft, at -26.7% this quarter, so Föhn Locken is a Maybe.

Flapen Score: 50
50 / 100Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47
Market size: €598K/yr336K searches / yr
90-day growth: -26.7%search demand this quarter
Competition: 50%top-5 click share · 10 brands · 257 sellers

Flapen Score

Föhn Locken against its category

The dotted line is the Kosmetik average. Past it, Föhn Locken is stronger. Inside it, weaker.

50Maybe

This niche Category average

See the method

Market

The Föhn Locken market on Amazon at a glance

Shoppers on Amazon Germany searched for Föhn Locken 336K times last year and spent an estimated €598K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €598K a year.

Searches, last 12 months: 336K
Growth, 90 days vs prior 90: -26.7%
Conversion, latest week: 4.9%
Market size, estimated: €598Ka year
Peak month: March3.0× the quietest month
Top search term: babyliss föhn124K searches a year

02 · Price

A sale here is worth €36.74.

Listings sell for €36.74 on average, from €19.22 to €97.20. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At €36.74 that is €9K to €18K a year per listing.

Average price: €36.74inside the $15 to $100 sweet spot
Price range: €19.22–€97.20
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 250–500
Revenue per listing a year: €9K–€18K
Returns: 3.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #80 within Haarstyling Geräte & Styling Zubehör. It carries 6,872 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings: 83%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #80in Haarstyling Geräte & Styling Zubehör
Average rating: 4.39 starsAmazon Germany average 4.37 stars
Average reviews: 6,872per listing
Listings tracked: 30

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 5
Successful launches: 5Amazon's first-year sales bar
Average brand age: 33 months

Products

Top Föhn Locken products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

257

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

50%

Top 20: 89%

Open market

Brand 166%
Brand 211%
Brand 36%
Brand 45%
Brand 54%
Brand 63%
Open — no brand owns it (4 brands, 6%)

Demand

Föhn Locken search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Föhn Locken search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

babyliss föhn124K/yr -33.5%4.4% conv.
föhn locken53K/yr -25.6%1.4% conv.
föhn für locken26K/yr -29.3%1.6% conv.
föhn babyliss19K/yr -29.2%5.6% conv.
babyliss haartrockner12K/yr -27.7%5.6% conv.
fön babyliss12K/yr -21.3%7.7% conv.
haartrockner babyliss10K/yr -24.3%3.6% conv.
babyliss pro föhn10K/yr -12.2%3.4% conv.
babyliss fön8K/yr -0.9%4.5% conv.
diffusor föhn locken11K/yr -31.0%1.1% conv.

Reviews and returns

What reviews say buyers love and hate about Föhn Locken

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Qualität insgesamt”

22%of negative reviews mention “Haltbarkeit”

3.1%of orders come back

“Nach fast 3 Jahren defekt”

A buyer, on “Haltbarkeit”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Föhn Locken questions

Answered from the same tracked data.

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