Is Föhn Dyson Alternative profitable to sell on Amazon Germany?

Flapen scores Föhn Dyson Alternative 44 out of 100 on Amazon Germany, a Fail. Shoppers spend €3.5M a year across 31 tracked products. 17 of the 20 products launched in the last year cleared the first-year sales bar. Search demand grew -11.3% in the last 90 days.

How competitive is the Föhn Dyson Alternative niche on Amazon Germany?

10 brands and 29 sellers compete in Föhn Dyson Alternative on Amazon Germany. The top 5 Föhn Dyson Alternative products take 51% of clicks, and the top 5 brands take 93%.

What do buyers complain about in Föhn Dyson Alternative?

Föhn Dyson Alternative buyers on Amazon Germany complain most about Haltbarkeit, Preis-Leistungs-Verhältnis, and Heizung. An estimated 4.1% of orders come back.

When does demand for Föhn Dyson Alternative peak?

Search demand for Föhn Dyson Alternative on Amazon Germany peaks in Oct–Nov–Dec, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Föhn Dyson Alternative niche?

Föhn Dyson Alternative sells for €163.01 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €29.05 to €392.01. The average product has 1,023 reviews, the count a new listing must catch up to.

Föhn Dyson Alternative

Fail

Buyers convert on only 1.3% of searches, so Föhn Dyson Alternative is a Fail.

Filters High Price

Flapen Score: 44
44 / 100Ranks 791 of 1,260 Kosmetik niches · −3 vs the category median of 47
Market size: €3.5M/yr1.7M searches / yr
90-day growth: -11.3%search demand this quarter
Competition: 51%top-5 click share · 10 brands · 29 sellers

Flapen Score

Föhn Dyson Alternative against its category

The dotted line is the Kosmetik average. Past it, Föhn Dyson Alternative is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Föhn Dyson Alternative market on Amazon at a glance

Shoppers on Amazon Germany searched for Föhn Dyson Alternative 1.7M times last year and spent an estimated €3.5M. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €3.5M a year.

Searches, last 12 months: 1.7M
Growth, 90 days vs prior 90: -11.3%
Conversion, latest week: 1.3%
Market size, estimated: €3.5Ma year
Peak month: November3.2× the quietest month
Top search term: dyson föhn682K searches a year

02 · Price

A sale here is worth €163.01.

Listings sell for €163.01 on average, from €29.05 to €392.01. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At €163.01 that is €122K to €163K a year per listing.

Average price: €163.01above the $15 to $100 sweet spot
Price range: €29.05–€392.01
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: €122K–€163K
Returns: 4.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #91 within Haarstyling Geräte & Styling Zubehör. It carries 1,023 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings: 97%
Prime listings: 100%
Out of stock, average day: 14.7%
Average rank: #91in Haarstyling Geräte & Styling Zubehör
Average rating: 4.49 starsAmazon Germany average 4.37 stars
Average reviews: 1,023per listing
Listings tracked: 31

04 · Newcomers

17 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 17 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 20
Successful launches: 17Amazon's first-year sales bar
Average brand age: 28 months

Products

Top Föhn Dyson Alternative products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

51%

Top 20: 89%

Open market

Brand 163%
Brand 216%
Brand 35%
Brand 44%
Brand 54%
Brand 63%
Open — no brand owns it (4 brands, 5%)

Demand

Föhn Dyson Alternative search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Föhn Dyson Alternative search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

dyson föhn682K/yr -14.0%0.8% conv.
föhn dyson alternative179K/yr -14.3%1.2% conv.
laifen föhn133K/yr -2.9%1.1% conv.
dyson supersonic89K/yr -3.0%1.3% conv.
laifen71K/yr +4.7%0.3% conv.
dyson fön82K/yr +6.1%1.1% conv.
dyson haartrockner69K/yr -7.8%0.9% conv.
dyson hair dryer45K/yr +9.0%0.6% conv.
fön dyson68K/yr -12.6%1.1% conv.
föhn dyson53K/yr -12.1%0.8% conv.

Reviews and returns

What reviews say buyers love and hate about Föhn Dyson Alternative

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”

11%of negative reviews mention “Haltbarkeit”

4.1%of orders come back

“Defekt nach 1 Monat”

A buyer, on “Haltbarkeit”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Föhn Dyson Alternative questions

Answered from the same tracked data.

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