Is Flubber Gel profitable to sell on Amazon Germany?

Flapen scores Flubber Gel 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €161K a year across 16 tracked products. Search demand grew -2.5% in the last 90 days.

How competitive is the Flubber Gel niche on Amazon Germany?

3 brands and 60 sellers compete in Flubber Gel on Amazon Germany. The top 5 Flubber Gel products take 69% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Flubber Gel?

Flubber Gel buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Haarverwandt, and Eignung für kurzes Haar. An estimated 0.1% of orders come back.

When does demand for Flubber Gel peak?

Search demand for Flubber Gel on Amazon Germany peaks in Mar–Apr–Oct–Nov–Dec, and the busiest month runs 5.5× the quietest.

What does it cost to enter the Flubber Gel niche?

Flubber Gel sells for €13.53 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €2.37 to €37.06. The average product has 2,002 reviews, the count a new listing must catch up to.

Flubber Gel

Fail

The top 5 brands take 100% of clicks, so Flubber Gel is a Fail.

Flapen Score: 43
43 / 100Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size: €161K/yr71K searches / yr
90-day growth: -2.5%search demand this quarter
Competition: 69%top-5 click share · 3 brands · 60 sellers

Flapen Score

Flubber Gel against its category

The dotted line is the Kosmetik average. Past it, Flubber Gel is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Flubber Gel market on Amazon at a glance

Shoppers on Amazon Germany searched for Flubber Gel 71K times last year and spent an estimated €161K. All 3 brands take every click. Demand peaks in Mar–Apr–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €161K a year.

Searches, last 12 months: 71K
Growth, 90 days vs prior 90: -2.5%
Conversion, latest week: 16.8%
Market size, estimated: €161Ka year
Peak month: November5.5× the quietest month
Top search term: flubber gel12K searches a year

02 · Price

A sale here is worth €13.53.

Listings sell for €13.53 on average, from €2.37 to €37.06. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At €13.53 that is €7K to €10K a year per listing.

Average price: €13.53under the $15 to $100 sweet spot
Price range: €2.37–€37.06
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 10K–13K
Units per listing a year: 500–750
Revenue per listing a year: €7K–€10K
Returns: 0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Haarstyling Produkte. It carries 2,002 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings: 63%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #12in Haarstyling Produkte
Average rating: 4.69 starsAmazon Germany average 4.37 stars
Average reviews: 2,002per listing
Listings tracked: 16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 102 months on average, so the names here are established.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 102 months

Products

Top Flubber Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Brand 155%
Brand 242%
Brand 33%

Demand

Flubber Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar, Apr, Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Flubber Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

flubber gel12K/yr +7.4%23.3% conv.
flubber13K/yr -17.6%5.6% conv.
wella haargel12K/yr -6.1%12.4% conv.
wella gel8K/yr -0.2%12.0% conv.
haargel wella6K/yr +14.7%9.9% conv.
flubber gel wella 250ml xxl7K/yr -20.8%25.2% conv.
wella flubber gel6K/yr +9.1%18.6% conv.
wella sculpt force4K/yr +7.7%24.2% conv.
eimi haargel4K/yr +11.5%17.0% conv.

Reviews and returns

What reviews say buyers love and hate about Flubber Gel

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Qualität insgesamt”

27%of negative reviews mention “Haftung/Klebrigkeit”

0.1%of orders come back

“braucht viel länger in den Händen um klebrig zu sein”

A buyer, on “Haftung/Klebrigkeit”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Flubber Gel questions

Answered from the same tracked data.

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