flubber gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Price range
Good€2.37–€37.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€13.53avg listing price — sweet spot $15–$100
Review moat
Okay2,001.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay€161K€161K/yr · 71K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, flubber gel is a €161K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Oct–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
flubber gel market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- €135K–€169K
- units × avg price
- Conversion rate
- 16.8%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 0.0%
- Avg brand age
- 102 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
3 flat
Sellers
60
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- WELLA55%
- Wella Professionals42%
- Wellaflex3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.5% search growth over the last 90 days.Peak months: Mar, Apr, Oct, Nov, Dec · busiest ÷ quietest = 5.5×
Top flubber gel search terms
- flubber gel12K/yr
- flubber13K/yr
- wella haargel12K/yr
- wella gel8K/yr
- haargel wella6K/yr
- flubber gel wella 250ml xxl7K/yr
- wella flubber gel6K/yr
- wella sculpt force4K/yr
- eimi haargel4K/yr
Top flubber gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wella Professional WP Sculpt Force Flubber Gel 250 ml 1er Pack (1x 250 ml)
Wella Professionals€8.494.6★4,282 rev
Flubber Sculpt Force Eimi Wella Professionals Extra starkes Gel XXL 250 ml
WELLA€8.154.8★3,132 rev
3er Flubber Sculpt Force Eimi Wella Professionals Extra starkes Gel XXL 250 ml
Wella Professionals€19.614.9★498 rev
Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml
WELLA€5.984.6★1,737 rev
WELLA High Hair Sculpt Force Flubber XXL (2)
WELLA€14.944.8★3,132 rev
Newest
by launch date
Wellaflex Men All-Day Definition Gel | Ultra starker Halt Styling Haargel | Veganes Haargel | Dermatologisch getestet & frei von Silikonen | 150ml
Wellaflex€2.37488 rev
SHOCKWAVES ULTRA STRONG POWER HOLD GEL STYLER Haargel mit maximalem Halt ohne Verkleben schnelltrocknende alkoholfreie Formel mit schimmerndem Finish 100 ml
WELLA€2.41288 rev
Wella EIMI Wella Professionals Rugged Texture 150 ml
WELLA€9.52710 rev
Wella EIMI Sculpt Force Haargel mit UV-Schutz und sehr starkem Halt schnell einziehendes Styling Gel für ein definiertes glänzendes Haarstyling 1 x 28 ml
Wella Professionals€3.554,282 rev
6x Wella EIMI Sculpt Force XXL Flubber Gel Extra stark - 250ml
Wella Professionals€37.06415 rev
Trending
90-day click momentumWella Professional WP Sculpt Force Flubber Gel 250 ml 1er Pack (1x 250 ml)
Wella Professionals€8.494.6★
6er Flubber Sculpt Force Eimi Wella Professionals Extra starkes Gel XXL 250 ml
WELLA€35.264.8★
Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml
WELLA€5.984.6★
6x Wella EIMI Sculpt Force XXL Flubber Gel Extra stark - 250ml
Wella Professionals€37.064.8★
SHOCKWAVES ULTRA STRONG POWER HOLD GEL STYLER Haargel mit maximalem Halt ohne Verkleben schnelltrocknende alkoholfreie Formel mit schimmerndem Finish 100 ml
WELLA€2.414.5★
What buyers say about flubber gel
What buyers praise and complain about, mined from review topics.What buyers love
“Bestellung, Lieferung, Qualität:”
“Sehr guter halt”
“Super Preis/Leistung”
“Perfektes Styling: In die Spitzen eingearbeitet,”
“Angenehmer Duft”
“Festigt das Haar ohne zu verkleben”
“Prima Grip Cream”
“Hält, was es verspricht”
“Sparsam”
“Erstklassiger Halt ohne zu Verkleben”
What buyers complain about
“braucht viel länger in den Händen um klebrig zu sein”
“Macht die Haare strohig”
“Leider werden die Haare sehr hart”
“zu hart”
“War für mich viel zu stark”
“Für lange Haare nicht so geeignet es sei denn man wäscht jeden Tag seine Haare”
“Hatte vorher ein teures Produkt”
“Nichts für feine Haate”
“Meine feinen Haare sind danach fettig und platt”
“Die Konsistenz ist nicht mehr so zäh wie Kaugummi”
Top return reasons
Common questions
- Is flubber gel profitable to sell on Amazon Germany?
- The niche generates €161K/yr across 16 tracked products. 90-day search growth is -2.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the flubber gel niche?
- 3 brands and 60 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in flubber gel?
- Top complaints mined from reviews: Haftung/Klebrigkeit, Haarverwandt, Eignung für kurzes Haar. The return rate is 0.1%.
- When does demand for flubber gel peak?
- Demand peaks in Mar–Apr–Oct–Nov–Dec; the busiest month runs 5.5× the quietest.
- What does it cost to enter the flubber gel niche?
- Listings span €2.37–€37.06; the average listing price is €13.53 (sweet spot $15–$100). The average incumbent carries 2,002 reviews — the moat a new listing must climb.