How competitive is the Flubber Gel niche on Amazon Germany?

3 brands and 60 sellers compete in Flubber Gel on Amazon Germany. The top 5 Flubber Gel products take 69% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Flubber Gel?

Flubber Gel buyers on Amazon Germany complain most about Haftung/Klebrigkeit, Haarverwandt, Eignung für kurzes Haar, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Flubber Gel niche?

Flubber Gel sells for €13.53 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €2.37–€37.06. The average incumbent carries 2,002 reviews — the moat a new listing must climb.

Flubber Gel

brand-locked demand (top 5 brands take 100% of clicks) — Flubber Gel doesn't clear our bar today.

Flapen Score

Skip it

Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47

This niche Category average · 1,260 niches

Is Flubber Gel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Flubber Gel is a €161K/yr Amazon Germany market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Flubber Gel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.5% over the last 90 days and 16.8% of searches end in a purchase.

€161K

revenue / yr

Units sold / yr13K

Search volume / yr-2.5%71K

Conversion rate16.8%

Avg price€13.53

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 60

Top-5 product click share69%

Open market0%

Avg brand age102 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Top Flubber Gel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wella Professional WP Sculpt Force Flubber Gel 250 ml 1er Pack (1x 250 ml)

Price: €8.49
Rating: 4.6/5
Reviews: 4,282
Age: 14y ago

Flubber Sculpt Force Eimi Wella Professionals Extra starkes Gel XXL 250 ml

Price: €8.15
Rating: 4.8/5
Reviews: 3,132
Age: 10y ago

3er Flubber Sculpt Force Eimi Wella Professionals Extra starkes Gel XXL 250 ml

Price: €19.61
Rating: 4.9/5
Reviews: 498
Age: 15y ago

Wella EIMI Pearl Styler Haargel mit perlglänzendem Finish und UV-Schutz schnell einziehendes Styling Gel mit flexiblem starkem Halt für ein texturiertes Styling 1 x 100 ml

Price: €5.98
Rating: 4.6/5
Reviews: 1,737
Age: 15y ago

WELLA High Hair Sculpt Force Flubber XXL (2)

Price: €14.94
Rating: 4.8/5
Reviews: 3,132
Age: 14y ago

Newest

by launch date

Wellaflex Men All-Day Definition Gel | Ultra starker Halt Styling Haargel | Veganes Haargel | Dermatologisch getestet & frei von Silikonen | 150ml

Price: €2.37
Rating: 4.5/5
Reviews: 488
Age: 2y ago

SHOCKWAVES ULTRA STRONG POWER HOLD GEL STYLER Haargel mit maximalem Halt ohne Verkleben schnelltrocknende alkoholfreie Formel mit schimmerndem Finish 100 ml

Price: €2.41
Rating: 4.5/5
Reviews: 288
Age: 6y ago

Wella EIMI Wella Professionals Rugged Texture 150 ml

Price: €9.52
Rating: 4.7/5
Reviews: 710
Age: 9y ago

Wella EIMI Sculpt Force Haargel mit UV-Schutz und sehr starkem Halt schnell einziehendes Styling Gel für ein definiertes glänzendes Haarstyling 1 x 28 ml

Price: €3.55
Rating: 4.6/5
Reviews: 4,282
Age: 9y ago

6x Wella EIMI Sculpt Force XXL Flubber Gel Extra stark - 250ml

Price: €37.06
Rating: 4.8/5
Reviews: 415
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

WELLA55%
Wella Professionals42%
Wellaflex3%

Flubber Gel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR16.8%Products16Brands3Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews2,002Avg BSR#12

Peak months: Mar, Apr, Oct, Nov, Dec · busiest ÷ quietest = 5.5×

Top Flubber Gel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

flubber gel12K/yr +7.4%23.3% conv.
flubber13K/yr -17.6%5.6% conv.
wella haargel12K/yr -6.1%12.4% conv.
wella gel8K/yr -0.2%12.0% conv.
haargel wella6K/yr +14.7%9.9% conv.
flubber gel wella 250ml xxl7K/yr -20.8%25.2% conv.
wella flubber gel6K/yr +9.1%18.6% conv.
wella sculpt force4K/yr +7.7%24.2% conv.
eimi haargel4K/yr +11.5%17.0% conv.

What reviews say buyers love and hate about Flubber Gel

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Qualität insgesamt19%

“Bestellung, Lieferung, Qualität:”

Haltbarkeit12%

“Sehr guter halt”

Preis-Leistungs-Verhältnis11%

“Super Preis/Leistung”

Haarstyling9%

“Perfektes Styling: In die Spitzen eingearbeitet,”

Geruch7%

“Angenehmer Duft”

What buyers complain about

90% of reviews

Haftung/Klebrigkeit27%

“braucht viel länger in den Händen um klebrig zu sein”

Haarverwandt19%

“Macht die Haare strohig”

Eignung für kurzes Haar9%

“Leider werden die Haare sehr hart”

Hartes Gefühl6%

“zu hart”

Stärke6%

“War für mich viel zu stark”

Flubber Gel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

17%

2Preis-Leistungs-Verhältnis

14%

3Haftung/Klebrigkeit

10%

4Qualität insgesamt

10%

5Haarstyling

10%

Common Flubber Gel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flubber Gel 43/100 on Amazon Germany — Skip it. The niche generates €161K/yr across 16 tracked products. Search demand moved -2.5% over the last 90 days.