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Feuchtigkeitsshampoo

brand-locked demand (top 5 brands take 100% of clicks) — Feuchtigkeitsshampoo doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47

Market size 30Growth 25Conversion 96Competition 22Returns 99Price range 38Avg price 22Brand share 0Review moat 51Quality gap 38
This niche Category average · 1,260 niches

Is Feuchtigkeitsshampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Feuchtigkeitsshampoo is a €134K/yr Amazon Germany market (131K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.

Feuchtigkeitsshampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -0.1% over the last 90 days and 13.0% of searches end in a purchase.

€134K

revenue / yr

Units sold / yr20K
Search volume / yr-0.1%131K
Conversion rate13.0%
Avg price€7.89

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 50
Top-5 product click share74%
Open market0%
Avg brand age83 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement67%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews1,464

Top Feuchtigkeitsshampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

€0€13K€27K€40K€54K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • WELLA59%
  • Wella Professionals27%
  • EIMI14%

Feuchtigkeitsshampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume131KCVR13.0%Products15Brands3Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,464Avg BSR#11
60K40KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Top Feuchtigkeitsshampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wella eimi38K/yr
  • wella schaumfestiger21K/yr
  • eimi schaumfestiger14K/yr
  • wella eimi schaumfestiger13K/yr
  • eimi12K/yr
  • wella schaumfestiger extra volumen9K/yr
  • wella eimi extra volume schaumfestiger7K/yr
  • wella haarschaum6K/yr
  • schaumfestiger wella5K/yr
  • eimi schaumfestiger - wella professionals - extra-volume3K/yr

What reviews say buyers love and hate about Feuchtigkeitsshampoo

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Qualität insgesamt27%

Super Produkt

Geruch14%

riecht gut

Eignung Glattes Haar6%

Habe feines Haar und damit werden sie toll griffig und voluminös

Haarstyling6%

Macht hairstyle ohne zu kleben

Haftung/Klebrigkeit5%

Schaumfestiger

What buyers complain about

71% of reviews
Haarverwandt20%

Macht die Haare strohig

Preis-Leistungs-Verhältnis12%

dann sooo teuer

Haftung/Klebrigkeit11%

nicht verklebt

Gesamtgröße6%

viel zu gross

Benutzerfreundlichkeit5%

Zu unhandlich

Feuchtigkeitsshampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
18%
2Defekt Material/Teile
14%
3Funktionalität insgesamt
10%
4Geruch
7%
5Produktzustand
5%

Common Feuchtigkeitsshampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Feuchtigkeitsshampoo 40/100 on Amazon Germany — Skip it. The niche generates €134K/yr across 15 tracked products. Search demand moved -0.1% over the last 90 days.
Search demand for Feuchtigkeitsshampoo on Amazon Germany peaks in Dec, where the busiest month runs 2.3× the quietest.