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Feuchtigkeitsshampoo

Fail

The top 5 brands take 100% of clicks, so Feuchtigkeitsshampoo is a Fail.

Flapen Score
40
40 / 100
Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47
Market size
€134K/yr131K searches / yr
90-day growth
-0.1%search demand this quarter
Competition
74%top-5 click share · 3 brands · 50 sellers

Flapen Score

Feuchtigkeitsshampoo against its category

The dotted line is the Kosmetik average. Past it, Feuchtigkeitsshampoo is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Feuchtigkeitsshampoo market on Amazon at a glance

Shoppers on Amazon Germany searched for Feuchtigkeitsshampoo 131K times last year and spent an estimated €134K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 13.0% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.0% of those searches ended in a purchase. Searches in the last 90 days moved -0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €134K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-0.1%
Conversion, latest week
13.0%
Market size, estimated
€134Ka year
Peak month
December2.3× the quietest month
Top search term
wella eimi38K searches a year

02 · Price

A sale here is worth €7.89.

Listings sell for €7.89 on average, from €2.91 to €22.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At €7.89 that is €8K to €10K a year per listing.

Average price
€7.89under the $15 to $100 sweet spot
Price range
€2.91–€22.33
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
€8K–€10K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Haarstyling Produkte. It carries 1,464 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in Haarstyling Produkte
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,464per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
83 months

Products

Top Feuchtigkeitsshampoo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 159%
  • Brand 227%
  • Brand 314%

Demand

Feuchtigkeitsshampoo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.3×

Search terms

Top Feuchtigkeitsshampoo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wella eimi38K/yr
  • wella schaumfestiger21K/yr
  • eimi schaumfestiger14K/yr
  • wella eimi schaumfestiger13K/yr
  • eimi12K/yr
  • wella schaumfestiger extra volumen9K/yr
  • wella eimi extra volume schaumfestiger7K/yr
  • wella haarschaum6K/yr
  • schaumfestiger wella5K/yr
  • eimi schaumfestiger - wella professionals - extra-volume3K/yr

Reviews and returns

What reviews say buyers love and hate about Feuchtigkeitsshampoo

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Haarverwandt”
0.2%of orders come back
“Macht die Haare strohig”
A buyer, on “Haarverwandt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Feuchtigkeitsshampoo questions

Answered from the same tracked data.