Skip to content
47

festes shampoo

Skip it

Prices mostly outside the sweet spot ($2.05–$14.87) — this niche doesn't clear our bar today.

Market size 12Growth 20Conversion 50Competition 62Returns 99Price range 0Avg price 22Brand share 51Review moat 73Quality gap 77

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good583.08

avg incumbent reviews — the moat a new listing must climb

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Avg price

Bad€7.95

avg listing price — sweet spot $15–$100

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Market size

Bad€48K

€48K/yr · 151K searches

Price range

Bad€2.05–€14.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, festes shampoo is a €48K/yr Amazon Germany market (151K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

festes shampoo market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€48K–€64K
units × avg price
Conversion rate
4.0%
Avg BSR
#425
Page quality
0%
Prime
97%
Sponsored
89%
Out of stock
3.4%
Avg brand age
43 months
Avg seller age
180 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

51

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

21%

  • Arista ayurveda20%
  • Meina20%
  • ENOOSO16%
  • Carenesse10%
  • lavera9%
  • Foamie5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Top festes shampoo search terms

  • haarseife56K/yr
  • loonas haarseife44K/yr
  • haarseife locken13K/yr
  • loonas haarseife original locken12K/yr
  • haarseife bio10K/yr
  • haarseife haarausfall5K/yr
  • haarseife fettiges haar4K/yr
  • loonas haarseife original7K/yr
All search terms

Top festes shampoo products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€4K12%€6K16%€8K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about festes shampoo

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch20%

“Schäumt gut riecht klasse”

Qualität insgesamt15%

“Bestes Produkt”

beworben Vs Tatsächliches Produkt8%

“wie beschrieben und wie bestellt”

Weiches Gefühl5%

“Soft”

Schaum5%

“Schäumt stark und hilft spürbar gegen Schuppen”

Effizienz4%

“Wirkt”

Reinigung3%

“Bestes Shampoo”

Haarwachstum3%

“Spürbar gesünderes Haar”

Benutzerfreundlichkeit3%

“Das Shampoo benutz einfache Handhabung”

Preis-Leistungs-Verhältnis3%

“Preislich finde ich es absolut fair und sogar relativ günstig”

What buyers complain about

Preis-Leistungs-Verhältnis21%

“Teures Ding”

Funktionalität insgesamt11%

“Erfüllt nicht den angegebenen Effekt”

Allergien10%

“Juckreiz bleibt”

Geruch6%

“Stinkt”

Feucht/Trocken6%

“trockener Kopfhaut”

beworben Vs Tatsächliches Produkt4%

“Hält ihr Marketingversprechen nicht ein”

Qualität insgesamt3%

“Teurer Müll”

Haarverwandt2%

“Nach jedem Haarewaschen jedoch und dem anschließenden Bürsten der Haare verlor ich jede Menge an Haare”

Symptomreduktion2%

“Keine Verbesserung”

Haltbarkeit2%

“Erfüllt nicht lange seinen Zweck”

Top return reasons

Weiches Gefühl21%
Funktionalität insgesamt15%
Geruch11%
Qualität insgesamt9%
Defekt Material/Teile5%
beworben Vs Tatsächliches Produkt4%
Hartes Gefühl4%
Gesamtgröße3%
Materialqualität3%
Eignung für kurzes Haar2%

Common questions

Is festes shampoo profitable to sell on Amazon Germany?
The niche generates €48K/yr across 36 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (47/100).
How competitive is the festes shampoo niche?
17 brands and 51 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in festes shampoo?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Funktionalität insgesamt, Allergien. The return rate is 0.2%.
When does demand for festes shampoo peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the festes shampoo niche?
Listings span €2.05–€14.87; the average listing price is €7.95 (sweet spot $15–$100). The average incumbent carries 583 reviews — the moat a new listing must climb.