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Festes Shampoo

prices mostly outside the sweet spot ($2.05–$14.87) — Festes Shampoo doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

Market size 12Growth 20Conversion 50Competition 62Returns 99Price range 0Avg price 22Brand share 51Review moat 73Quality gap 77
This niche Category average · 1,260 niches

Is Festes Shampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Festes Shampoo is a €48K/yr Amazon Germany market (151K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.

Festes Shampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.4% over the last 90 days and 4.0% of searches end in a purchase.

€48K

revenue / yr

Units sold / yr8K
Search volume / yr-9.4%151K
Conversion rate4.0%
Avg price€7.95

Who owns the niche?

The top 5 brands hold 74% of demand, so 26% of the market is open.

26%

open market share

Brands · sellers17 · 51
Top-5 product click share48%
Open market26%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 36 products

Sponsored placement89%
New entrants (1y)7· 1 succeeded
Avg rating4.3★
Avg reviews583

Top Festes Shampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€6K€8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

51

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

48%

Top 20: 86%

Open market

21%

  • Arista ayurveda20%
  • Meina20%
  • ENOOSO16%
  • Carenesse10%
  • lavera9%
  • Foamie5%

Festes Shampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume151KCVR4.0%Products36Brands17Top 5 Brands74%OOS Rate3.4%Rating4.3★Reviews583Avg BSR#425
15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Top Festes Shampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • haarseife56K/yr
  • loonas haarseife44K/yr
  • haarseife locken13K/yr
  • loonas haarseife original locken12K/yr
  • haarseife bio10K/yr
  • haarseife haarausfall5K/yr
  • haarseife fettiges haar4K/yr
  • loonas haarseife original7K/yr

What reviews say buyers love and hate about Festes Shampoo

What buyers mention most, as a share of all reviews.

What buyers love

70% of reviews
Geruch20%

Schäumt gut riecht klasse

Qualität insgesamt15%

Bestes Produkt

beworben Vs Tatsächliches Produkt8%

wie beschrieben und wie bestellt

Weiches Gefühl5%

Soft

Schaum5%

Schäumt stark und hilft spürbar gegen Schuppen

What buyers complain about

68% of reviews
Preis-Leistungs-Verhältnis21%

Teures Ding

Funktionalität insgesamt11%

Erfüllt nicht den angegebenen Effekt

Allergien10%

Juckreiz bleibt

Geruch6%

Stinkt

Feucht/Trocken6%

trockener Kopfhaut

Festes Shampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Weiches Gefühl
21%
2Funktionalität insgesamt
15%
3Geruch
11%
4Qualität insgesamt
9%
5Defekt Material/Teile
5%

Common Festes Shampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Festes Shampoo 47/100 on Amazon Germany — Skip it. The niche generates €48K/yr across 36 tracked products. 1 of 7 products launched in the last 360 days are still selling. Search demand moved -9.4% over the last 90 days.
Search demand for Festes Shampoo on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 3.0× the quietest.