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Farbshampoo

Farbshampoo shows low returns (0.1%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

51
Worth a look

Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47

Market size 52Growth 25Conversion 57Competition 81Returns 99Price range 59Avg price 76Brand share 0Review moat 38Quality gap 28
This niche Category average · 1,260 niches

Is Farbshampoo profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Farbshampoo is a €328K/yr Amazon Germany market (444K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Farbshampoo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.6% over the last 90 days and 4.8% of searches end in a purchase.

€328K

revenue / yr

Units sold / yr25K
Search volume / yr-0.6%444K
Conversion rate4.8%
Avg price€15.37

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 152
Top-5 product click share34%
Open market0%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement68%
New entrants (1y)4· 4 succeeded
Avg rating4.6★
Avg reviews2,653

Top Farbshampoo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

€0€10K€20K€30K€39K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

152

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

34%

Top 20: 76%

Open market

0%

  • L'Oréal Professionnel Paris74%
  • L'Oreal Paris25%
  • Pantene1%

Farbshampoo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume444KCVR4.8%Products50Brands3Top 5 Brands100%OOS Rate0.6%Rating4.6★Reviews2,653Avg BSR#111
20K15KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 2.6×

Top Farbshampoo search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • loreal professionnel184K/yr
  • elvital spülung63K/yr
  • loreal absolut repair34K/yr
  • loreal conditioner24K/yr
  • loreal spülung19K/yr
  • loreal professionnel absolut repair18K/yr
  • loreal professional18K/yr
  • loreal professionnel conditioner13K/yr
  • absolut repair loreal11K/yr
  • loréal professionnel10K/yr

What reviews say buyers love and hate about Farbshampoo

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Geruch19%

Vom Duft her ist das Aroma durchaus angenehm (Birne, Zitrusfrucht und Rose),

Qualität insgesamt17%

Bestes Produkt

Weiches Gefühl11%

Sie sind total glatt

Preis-Leistungs-Verhältnis8%

Günstige Alternative

Haarstyling7%

Beste Haarmaske

What buyers complain about

61% of reviews
Geruch15%

Stinkt

Preis-Leistungs-Verhältnis14%

Totale Geldvweschwendung

Haarverwandt8%

Der Verschluss funktioniert nicht - man kann kein Shampoo entnehmen

Feucht/Trocken4%

nach waschen, mein Haare sind noch dry

Ölig/fettig4%

wenig Öl

Farbshampoo return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
16%
2Defekt Material/Teile
13%
3Funktionalität insgesamt
10%
4Eignung für kurzes Haar
9%
5beworben Vs Tatsächliches Produkt
7%

Common Farbshampoo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Farbshampoo 51/100 on Amazon Germany — Worth a look. The niche generates €328K/yr across 50 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved -0.6% over the last 90 days.
Search demand for Farbshampoo on Amazon Germany peaks in Nov, where the busiest month runs 2.6× the quietest.