Facelove Iron Eye Mascara

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €180K a year.

Searches, last 12 months

483K

Growth, 90 days vs prior 90

-44.8%

Conversion, latest week

3.1%

Market size, estimated

€180Ka year

Peak month

March5.3× the quietest month

Top search term

ironeye mascara106K searches a year

Listings sell for €11.96 on average, from €4.95 to €24.62. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €11.96 that is €1K to €3K a year per listing.

Average price

€11.96under the $15 to $100 sweet spot

Price range

€4.95–€24.62

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

€1K–€3K

Returns

0.1%of orders · Amazon Germany median 1.1%

98% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 36.4% of listings are out of stock. The average listing ranks #382 within Make-Up. It carries 1,559 reviews at 2.91 stars, so a new listing needs social proof before a better product.

Sponsored listings

98%

Prime listings

77%

Out of stock, average day

36.4%

Average rank

#382in Make-Up

Average rating

2.91 starsAmazon Germany average 4.37 stars

Average reviews

1,559per listing

Listings tracked

53

45 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

45

Successful launches

5Amazon's first-year sales bar

Average brand age

24 months