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Eyeliner Pinsel

Eyeliner Pinsel shows low returns (0.2%), but a small market ($55K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 35% of 1,260 Kosmetik niches · +3 vs the category median of 47

Market size 14Growth 14Conversion 55Competition 74Returns 99Price range 67Avg price 75Brand share 31Review moat 69Quality gap 60
This niche Category average · 1,260 niches

Is Eyeliner Pinsel profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Eyeliner Pinsel is a €55K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Oct. Verdict: Worth a look — 50/100.

Eyeliner Pinsel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -21.5% over the last 90 days and 4.6% of searches end in a purchase.

€55K

revenue / yr

Units sold / yr3K
Search volume / yr-21.5%80K
Conversion rate4.6%
Avg price€15.02

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers14 · 37
Top-5 product click share41%
Open market14%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement50%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews729

Top Eyeliner Pinsel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

37

Top-5 brand share

86%

Top 20: 99%

Top-5 click share

41%

Top 20: 81%

Open market

11%

  • Kryolan46%
  • EIGSHOW20%
  • TEOYALL11%
  • e.l.f.7%
  • MSQ3%
  • KINGMAS3%
  • Open — no brand owns it (8 brands, 11%)

Eyeliner Pinsel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR4.6%Products38Brands14Top 5 Brands86%OOS Rate2.8%Rating4.4★Reviews729Avg BSR#427
3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 1.8×

Top Eyeliner Pinsel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • kryolan36K/yr
  • eyeliner pinsel21K/yr
  • kryolan make up9K/yr
  • eyeliner brush4K/yr
  • eyeliner pinsel dünn4K/yr
  • perma blend2K/yr
  • lidstrich pinsel3K/yr
  • perma blend farben471/yr

What reviews say buyers love and hate about Eyeliner Pinsel

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Qualität insgesamt26%

Super Produkt

Pinselqualität18%

Die Borsten fühlen sich weich und sanft auf der Haut an und nehmen Lidschatten gut auf, ohne dass er abfällt

Preis-Leistungs-Verhältnis9%

Super tolles Produkt was für mich sein Geld wert ist

beworben Vs Tatsächliches Produkt9%

Hält was es verspricht

Haltbarkeit6%

hält den ganzen Tag

What buyers complain about

81% of reviews
Haftung/Klebrigkeit16%

Total klebrig

Geruch15%

Chemischer Geruch

Preis-Leistungs-Verhältnis12%

etwas teuer

Haltbarkeit10%

halt gleich null

Funktionalität insgesamt8%

Das klappt jetzt leider nicht

Eyeliner Pinsel return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
16%
2Haftung/Klebrigkeit
13%
3Farbe
9%
4Funktionalität insgesamt
9%
5Preis-Leistungs-Verhältnis
8%

Common Eyeliner Pinsel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Eyeliner Pinsel 50/100 on Amazon Germany — Worth a look. The niche generates €55K/yr across 38 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -21.5% over the last 90 days.
Search demand for Eyeliner Pinsel on Amazon Germany peaks in Feb–Oct, where the busiest month runs 1.8× the quietest.