Is eyeliner pinsel profitable to sell on Amazon Germany?

The niche generates €55K/yr across 38 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (50/100).

How competitive is the eyeliner pinsel niche?

14 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in eyeliner pinsel?

Top complaints mined from reviews: Haftung/Klebrigkeit, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.2%.

When does demand for eyeliner pinsel peak?

Demand peaks in Feb–Oct; the busiest month runs 1.8× the quietest.

What does it cost to enter the eyeliner pinsel niche?

Listings span €2.14–€40.91; the average listing price is €15.02 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.

eyeliner pinsel

Worth a look

Shows low returns (0.2%), but a small market ($55K/yr) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great€15.02

avg listing price — sweet spot $15–$100

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good728.79

avg incumbent reviews — the moat a new listing must climb

Price range

Good€2.14–€40.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Bad€55K

€55K/yr · 80K searches

Growth

Bad-21.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, eyeliner pinsel is a €55K/yr Amazon Germany market (80K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Oct. Verdict: Worth a look — 50/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

eyeliner pinsel market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €38K–€45K; units × avg price
Conversion rate: 4.6%
Avg BSR: #427
Page quality: 0%
Prime: 58%
Sponsored: 50%
Out of stock: 2.8%
Avg brand age: 52 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

86%

Top 20: 99%

Top-5 click share

41%

Top 20: 81%

Open market

11%

Kryolan46%
EIGSHOW20%
TEOYALL11%
e.l.f.7%
MSQ3%
KINGMAS3%
Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.5% search growth over the last 90 days.

Peak months: Feb, Oct · busiest ÷ quietest = 1.8×

Open Trend

Top eyeliner pinsel search terms

kryolan36K/yr -3.0%1.2% conv.
eyeliner pinsel21K/yr -30.8%5.4% conv.
kryolan make up9K/yr -39.6%0.9% conv.
eyeliner brush4K/yr -28.2%5.9% conv.
eyeliner pinsel dünn4K/yr -51.0%6.2% conv.
perma blend2K/yr -1.9%0.4% conv.
lidstrich pinsel3K/yr -46.1%6.8% conv.
perma blend farben471/yr -5.1%0.0% conv.

All search terms

Top eyeliner pinsel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

EIGSHOW Eyeliner-Pinsel fein abgewinkelt Profi-Präzisions-Pinsel (E835)

EIGSHOW€5.424.6★2,116 rev

TEOYALL Eyeliner Pinsel Set 4 PCS Ultra dünn abgeschrägt abgewinkelt Pinsel Präzision Fine Point Eyeliner Pinsel flach Augenbrauenpinsel

TEOYALL€4.264.6★877 rev

Kryolan Fixierspray 300 ml I Professionelles Make-up Setting Spray I Langanhaltender wischfester & wasserresistenter Halt I Transparent schnell trocknend & ohne Rückstände

Kryolan€30.734.3★767 rev

e.l.f. Ultra-Fine Eyeliner Brush feiner spitzer Pinsel für präzises Augen-Make-up perfekt für Flüssig- Gel- und Kajal-Eyeliner vegan und tierversuchsfrei

e.l.f.€4.204.5★236 rev

Kryolan Fixierspray 75 ml I Professionelles Make-up Setting Spray I Langanhaltender wischfester & wasserresistenter Halt I Transparent schnell trocknend & ohne Rückstände

Kryolan€12.484.3★767 rev

Newest

by launch date

6 Stück Augen Make up Pinsel Mini-Verwischpinsel für Eyeliner Detailpinsel

Tweruna€3.259 rev

10mo ago

e.l.f. Ultra-Fine Eyeliner Brush feiner spitzer Pinsel für präzises Augen-Make-up perfekt für Flüssig- Gel- und Kajal-Eyeliner vegan und tierversuchsfrei

e.l.f.€4.20236 rev

1y ago

TEOYALL Flat abgledige Eyeliner -Pinsel weiche dünne schrägige synthetische Borsten Präzisionsaugenbrauenpinsel für Brauenpulver Gel Augenliner

TEOYALL€2.99147 rev

1y ago

essence eyeliner brush Nr. 01 Mehrfarbig Nanopartikel frei 1er Pack (1pcs)

Essence Cosmetics€2.14162 rev

2y ago

LOréal Paris Setting Spray zum Fixieren von Make up Transferfest in 3 Sekunden Fixier-Spray für bis zu 36 Stunden Halt Infaillible 3-Second Setting Mist 1 x 75 ml

L'Oreal Paris€6.945,792 rev

2y ago

What buyers say about eyeliner pinsel

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Produkt”

Pinselqualität18%

“Die Borsten fühlen sich weich und sanft auf der Haut an und nehmen Lidschatten gut auf, ohne dass er abfällt”

Preis-Leistungs-Verhältnis9%

“Super tolles Produkt was für mich sein Geld wert ist”

beworben Vs Tatsächliches Produkt9%

“Hält was es verspricht”

Haltbarkeit6%

“hält den ganzen Tag”

Weiches Gefühl4%

“sehr glatt”

Abdeckung4%

“Super Deckkraft”

Eignung heißes Wetter3%

“vor allem bei sommerlichen Temperaturen.”

Haftung/Klebrigkeit2%

“Sehr guter Hautkleber”

Wischfestigkeit2%

“es hat sogar bei diesen heißen Temperaturen gehalten, kein verschmieren, keine Flecken...richtig gut”

What buyers complain about

Haftung/Klebrigkeit16%

“Total klebrig”

Geruch15%

“Chemischer Geruch”

Preis-Leistungs-Verhältnis12%

“etwas teuer”

Haltbarkeit10%

“halt gleich null”

Funktionalität insgesamt8%

“Das klappt jetzt leider nicht”

Weiches Gefühl5%

“Zu weiche Borsten”

Qualität insgesamt5%

“Schlechte Qualität und Verarbeitung”

Einfache Anwendung5%

“kleine applikatoren”

Allergien3%

“Schichten auftragen bis es gut aussieht, reizt allerdings empfindliche Haut und wird rot”

Defekt Material/Teile3%

“Artikel beschädigt”

Top return reasons

Gesamtgröße16%

Haftung/Klebrigkeit13%

Farbe9%

Funktionalität insgesamt9%

Preis-Leistungs-Verhältnis8%

Qualität insgesamt7%

Produktzustand5%

Hartes Gefühl5%

Auslaufsicher3%

Stärke2%

Common questions

Is eyeliner pinsel profitable to sell on Amazon Germany?: The niche generates €55K/yr across 38 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Worth a look (50/100).
How competitive is the eyeliner pinsel niche?: 14 brands and 37 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in eyeliner pinsel?: Top complaints mined from reviews: Haftung/Klebrigkeit, Geruch, Preis-Leistungs-Verhältnis. The return rate is 0.2%.
When does demand for eyeliner pinsel peak?: Demand peaks in Feb–Oct; the busiest month runs 1.8× the quietest.
What does it cost to enter the eyeliner pinsel niche?: Listings span €2.14–€40.91; the average listing price is €15.02 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.