Eyeliner

Shoppers searched for this 740K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €326K a year.

Searches, last 12 months

740K

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

8.4%

Market size, estimated

€326Ka year

Peak month

February1.7× the quietest month

Top search term

eyeliner248K searches a year

Listings sell for €5.24 on average, from €1.29 to €15.89. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At €5.24 that is €7K to €8K a year per listing.

Average price

€5.24under the $15 to $100 sweet spot

Price range

€1.29–€15.89

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

60K–80K

Units per listing a year

1,250–1,500

Revenue per listing a year

€7K–€8K

Returns

0.1%of orders · Amazon Germany median 1.1%

74% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Make-Up. It carries 15,206 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

95%

Out of stock, average day

0.0%

Average rank

#25in Make-Up

Average rating

4.37 starsAmazon Germany average 4.37 stars

Average reviews

15,206per listing

Listings tracked

42

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

56 months