Eyeliner
Eyeliner shows low returns (0.1%), but prices mostly outside the sweet spot ($1.29–$15.89) keeps it on the watch list.
Flapen Score
Top 29% of 1,260 Kosmetik niches · +4 vs the category median of 47
Is Eyeliner profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Eyeliner is a €326K/yr Amazon Germany market (740K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb. Verdict: Worth a look — 51/100.
Eyeliner: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.4% over the last 90 days and 8.4% of searches end in a purchase.
€326K
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 42 products
Top Eyeliner products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NYX Professional Makeup Epic Ink Eyeliner Hochpigmentierter Filzstift Wasserfest langanhaltender Kajal Vegane Formel Einfache Anwendung mit flexiblem Pinsel Shade: 01 Black
- Price
- €6.03
- Rating
- 4.5/5
- Reviews
- 101,856
- Age
- 8y ago
Manhattan Endless Stay Waterproof Gel Eyeliner Schwarzer Gel Eyeliner mit herausdrehbarer Mine ohne Anspitzen Farbe Blackest Black 006 2 6g (1er Pack)
- Price
- €2.05
- Rating
- 4.4/5
- Reviews
- 9,600
- Age
- 9y ago
ARTDECO Soft Eyeliner Waterproof - Cremiger Kajalstift wasserfest langanhaltender Eye Liner mit hoher Deckkraft - 1 x 1 2 g
- Price
- €4.73
- Rating
- 4.4/5
- Reviews
- 3,566
- Age
- 18y ago
Manhatta WonderInk Eyeliner Liquid Black 001 (1 ML)
- Price
- €4.60
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 1y ago
essence LONG-LASTING eye pencil 34 sparkling black Drehbarer Kajalstift mit intensiver Farbagabe Vegane Kosmetik Wasserfest Langanhaltend & ohne Parfum
- Price
- €1.30
- Rating
- 4.5/5
- Reviews
- 13,311
- Age
- 4y ago
Trending
90-day click momentum
essence LONG-LASTING eye pencil 01 Black Fever Drehbarer Kajalstift mit intensiver Farbagabe Vegane Kosmetik Wasserfest Langanhaltend & ohne Parfum
- Price
- €1.29
- Rating
- 4.5/5
- Reviews
- 13,318
- Age
- 12y ago
Wet n Wild Mega Last Breakup Proof Liquid Eyeliner Schwarzer Eyeliner-Stift Wasserfest Schnelltrocknend Wischfest 16h Tragezeit Ultra Black
- Price
- €5.04
- Rating
- 4.4/5
- Reviews
- 20,619
- Age
- 6y ago
NYX Professional Makeup Epic Ink Eyeliner Doppelpack Hochpigmentierter Filzstift Wasserfest langanhaltender Kajal Vegane Formel Einfache Anwendung mit flexiblem Pinsel Shade: 01 Black
- Price
- €12.25
- Rating
- 4.5/5
- Reviews
- 101,868
- Age
- 6y ago
Manhattan Endless Stay Waterproof Gel Eyeliner Brauner r mit herausdrehbarer Mine ohne Anspitzen Farbe Rich Brown 001 1 x 2 6g
- Price
- €2.12
- Rating
- 4.4/5
- Reviews
- 9,602
- Age
- 9y ago
NYX Professional Makeup Wasserfester Cream Gel-Eyeliner Bis zu 24 Stunden Halt Epic Inky Stix Farbe: Black Screen!
- Price
- €7.66
- Rating
- 4.2/5
- Reviews
- 962
- Age
- 1y ago
Newest
by launch dateNYX Professional Makeup Wasserfester Cream Gel-Eyeliner Bis zu 24 Stunden Halt Epic Inky Stix Farbe: Black Screen!
- Price
- €7.66
- Rating
- 4.2/5
- Reviews
- 962
- Age
- 1y ago
Manhatta WonderInk Eyeliner Liquid Black 001 (1 ML)
- Price
- €4.60
- Rating
- 4.5/5
- Reviews
- 106
- Age
- 1y ago
Sandstone Scandinavia Hypoallergener Eyeliner Wasserfester Kajalstift für empfindliche Augen Parfümfrei vegan und langanhaltend Schwarz
- Price
- €9.30
- Rating
- 4.2/5
- Reviews
- 2,309
- Age
- 1y ago
NYX Professional Makeup Epic Ink Eyeliner Hochpigmentierter Filzstift Wasserfest langanhaltender Kajal Vegane Formel Einfache Anwendung mit flexiblem Pinsel Shade: 03 Dark Chocolate
- Price
- €7.12
- Rating
- 4.5/5
- Reviews
- 101,868
- Age
- 1y ago
M. Asam MAGIC FINISH Eye Designer Black (0 28g) Wasserfester Kajalstift Mit Drehmine Präziser Eye Liner Für Ausdrucksstarke Augen & Langanhaltendes Eye Make-up
- Price
- €6.77
- Rating
- 4.4/5
- Reviews
- 594
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 rising
Sellers
109
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
43%
Top 20: 78%
Open market
14%
- Manhattan31%
- NYX PROFESSIONAL MAKEUP23%
- Essence Cosmetics13%
- Artdeco10%
- L'Oreal Paris4%
- Max Factor4%
- Open — no brand owns it (9 brands, 14%)
Eyeliner demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Feb · busiest ÷ quietest = 1.7×
Top Eyeliner search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- eyeliner248K/yr
- kajal wasserfest61K/yr
- eyeliner wasserfest86K/yr
- kajal64K/yr
- nyx eyeliner31K/yr
- kajalstift schwarz56K/yr
- artdeco eyeliner31K/yr
- kajalstift19K/yr
- essence eyeliner17K/yr
- gel eyeliner16K/yr
What reviews say buyers love and hate about Eyeliner
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Bester Eyeliner ever”
“Super Produkt”
“Noch nie einen haltbareren Eyeliner gehabt”
“auch das sparkling black sehr schön.”
“Zudem hat er eine kleine, feine Applikatorspitze und lässt sich so auch sehr fein m/dünn auftragen”
What buyers complain about
73% of reviews“Keine gute Haltbarkeit”
“Hat schlecht gehalten und war nicht waterproof”
“der eyeliner is nicht perfekt”
“Verschmiert”
“Dafür eindeutig zu teuer”
Eyeliner return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Eyeliner questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
