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Extensions Bürste

Extensions Bürste shows no brand lock-in (top 5 brands take 54% of clicks), but soft demand (-14.5% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47

Market size 20Growth 18Conversion 70Competition 58Returns 81Price range 52Avg price 58Brand share 81Review moat 59Quality gap 70
This niche Category average · 1,260 niches

Is Extensions Bürste profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Extensions Bürste is a €80K/yr Amazon Germany market (96K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 53/100.

Extensions Bürste: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.5% over the last 90 days and 6.4% of searches end in a purchase.

€80K

revenue / yr

Units sold / yr8K
Search volume / yr-14.5%96K
Conversion rate6.4%
Avg price€12.98

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers17 · 67
Top-5 product click share50%
Open market46%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)4· 0 succeeded
Avg rating4.3★
Avg reviews1,126

Top Extensions Bürste products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

€0€8K€16K€24K€32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

67

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

40%

  • LONGTIME HAIR25%
  • Balmain8%
  • Bianca Sauchella7%
  • Standelli6%
  • Tangle Teezer6%
  • Euqvunn6%

Extensions Bürste demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume96KCVR6.4%Products20Brands17Top 5 Brands54%OOS Rate4.3%Rating4.3★Reviews1,126Avg BSR#241
3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Extensions Bürste search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • extensions bürste61K/yr
  • haarbürste extensions7K/yr
  • haarbürste für extensions8K/yr
  • extension bürste6K/yr
  • extensions haarbürste5K/yr
  • bürste für extensions5K/yr
  • bürste extensions4K/yr

What reviews say buyers love and hate about Extensions Bürste

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Pinselqualität17%

beste Extensionbürste

Haarstyling15%

Tolle Bürste

Preis-Leistungs-Verhältnis9%

Super Bürste für super Preis

Qualität insgesamt8%

Super Qualität

Weiches Gefühl6%

Also kein Ziepen, keine statische Aufladung, macht meine Haare richtig weich, glänzend und geschmeidig

What buyers complain about

70% of reviews
Haltbarkeit17%

Borsten lösen sich nach nur einmal benutzen

Hartes Gefühl12%

Relativ hart

Aufladen9%

Positiv ist allerdings, dass meine Haaren nach dem Bürsten nicht mehr aufgeladen sind

Qualität insgesamt9%

Für mich leider ein Fehlkauf wegen minderwertiger Qualität

Haarverwandt7%

Bei Extensions harkt sie etwas in den Haaren, sonst kann man den Rest wo keine sind gut bürsten

Extensions Bürste return rate & reasons

Why buyers send it back, as a share of all return requests.

1.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Hartes Gefühl
20%
2Qualität insgesamt
10%
3Add-Ons/Anhänge
9%
4Gesamtgröße
9%
5schädigen/verbrennen Haare
8%

Common Extensions Bürste questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Extensions Bürste 53/100 on Amazon Germany — Worth a look. The niche generates €80K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -14.5% over the last 90 days.
Search demand for Extensions Bürste on Amazon Germany is steady year-round — the busiest month runs 1.3× the quietest.