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53

extensions bürste

Worth a look

Shows no brand lock-in (top 5 brands take 54% of clicks), but soft demand (-14.5% this quarter) keeps it on the watch list.

Market size 20Growth 18Conversion 70Competition 58Returns 81Price range 52Avg price 58Brand share 81Review moat 59Quality gap 70

Brand share

Great54%

top-5 brand share — no brand owns this niche

Returns

Great1.7%

return rate — above 5% kills the launch gate

Conversion

Good6.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,126.2

avg incumbent reviews — the moat a new listing must climb

Competition

Good50%

top-5 click share — leaders hold, buyers still browse

Avg price

Good€12.98

avg listing price — sweet spot $15–$100

Price range

Good€5.35–€25.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€80K

€80K/yr · 96K searches

Growth

Bad-14.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, extensions bürste is a €80K/yr Amazon Germany market (96K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

extensions bürste market data

Units sold / yr
6K–8K
avg 250–500/product
Revenue / yr
€78K–€104K
units × avg price
Conversion rate
6.4%
Avg BSR
#241
Page quality
0%
Prime
100%
Sponsored
80%
Out of stock
4.3%
Avg brand age
51 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

67

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

50%

Top 20: 100%

Open market

40%

  • LONGTIME HAIR25%
  • Balmain8%
  • Bianca Sauchella7%
  • Standelli6%
  • Tangle Teezer6%
  • Euqvunn6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top extensions bürste search terms

  • extensions bürste61K/yr
  • haarbürste extensions7K/yr
  • haarbürste für extensions8K/yr
  • extension bürste6K/yr
  • extensions haarbürste5K/yr
  • bürste für extensions5K/yr
  • bürste extensions4K/yr
All search terms

Top extensions bürste products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%€8K20%€16K30%€24K40%€32K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about extensions bürste

What buyers praise and complain about, mined from review topics.

What buyers love

Pinselqualität17%

“beste Extensionbürste”

Haarstyling15%

“Tolle Bürste”

Preis-Leistungs-Verhältnis9%

“Super Bürste für super Preis”

Qualität insgesamt8%

“Super Qualität”

Weiches Gefühl6%

“Also kein Ziepen, keine statische Aufladung, macht meine Haare richtig weich, glänzend und geschmeidig”

Komfort insgesamt5%

“Angenehme Handhabung”

Haarentfernung5%

“definitiv weniger Haarbruch”

Eignung Glattes Haar4%

“Das Haar glänzt nach dem bürsten”

beworben Vs Tatsächliches Produkt3%

“Hält was sie verspricht”

Eignung für lockiges Haar2%

“lässt sich auch super über die Bondingstellen frisieren.”

What buyers complain about

Haltbarkeit17%

“Borsten lösen sich nach nur einmal benutzen”

Hartes Gefühl12%

“Relativ hart”

Aufladen9%

“Positiv ist allerdings, dass meine Haaren nach dem Bürsten nicht mehr aufgeladen sind”

Qualität insgesamt9%

“Für mich leider ein Fehlkauf wegen minderwertiger Qualität”

Haarverwandt7%

“Bei Extensions harkt sie etwas in den Haaren, sonst kann man den Rest wo keine sind gut bürsten”

Eignung für langes Haar4%

“Gute stabile Bürste, doch ich hab sehr lange Haare”

Geruch4%

“Stinkt”

Gewicht schwer3%

“Zieht an den Haaren zudem noch sehr schwer”

Komfort insgesamt3%

“Gar nicht angenehm”

Steifheit3%

“Sehr rigide Bürste, die nicht nachgibt”

Top return reasons

Hartes Gefühl20%
Qualität insgesamt10%
Add-Ons/Anhänge9%
Gesamtgröße9%
schädigen/verbrennen Haare8%
Funktionalität insgesamt6%
Eignung für kurzes Haar6%
beworben Vs Tatsächliches Produkt4%
Produktzustand3%
Defekt Material/Teile3%

Common questions

Is extensions bürste profitable to sell on Amazon Germany?
The niche generates €80K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the extensions bürste niche?
17 brands and 67 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in extensions bürste?
Top complaints mined from reviews: Haltbarkeit, Hartes Gefühl, Aufladen. The return rate is 1.7%.
When does demand for extensions bürste peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the extensions bürste niche?
Listings span €5.35–€25.40; the average listing price is €12.98 (sweet spot $15–$100). The average incumbent carries 1,126 reviews — the moat a new listing must climb.