extensions
Worth a lookShows a sweet-spot price point ($28.43 avg), but weak search conversion (0.5%) keeps it on the watch list.
Avg price
Incredible€28.43avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great28%top-5 click share — an open shelf
Price range
Great€8.34–€78.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Okay1,861.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay€219K€219K/yr · 1.6M searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Returns
Bad7.4%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, extensions is a €219K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
extensions market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- €227K–€284K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 97%
- Out of stock
- 6.3%
- Avg brand age
- 34 months
- Avg seller age
- 195 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
24
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
28%
Top 20: 64%
Open market
33%
- LaaVoo29%
- Wennalife16%
- fshine6%
- YILITE5%
- SUYYA5%
- Sunya5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top extensions search terms
- extensions echthaar246K/yr
- clip in extensions echthaar222K/yr
- extensions195K/yr
- echthaar extensions clip126K/yr
- tape extensions echthaar140K/yr
- clip in extensions102K/yr
- haarverlängerung113K/yr
- echthaar extensions72K/yr
- tape in extensions echthaar66K/yr
- haarverlängerung echthaar68K/yr
Top extensions products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
WENNALIFE Clip in Extensions Echthaar 75g 5pcs 35cm Dunkel Braun Extensions echthaar in Remy Clip in Extensions Natürliche Haarverlängerung Echthaar
Wennalife€25.784.1★9,235 rev
LaaVoo Tape in Extensions Echthaar Ombre Blond Echthaar Extensions Tape Balayage Hellbraun zu Ashblond Platinblond Remy Tapes Extensions Echthaar 20pcs #8/18/60 30g 30cm
LaaVoo€14.974.1★514 rev
LaaVoo Clip in Extensions Echthaar Braun Extensions Clip in Echthaar Haarverlängerung für Komplette Kopf Glatt Clip in Extensions Braun Doppelt Tressen Remy 30cm 5Stück/70g
LaaVoo€17.094.3★940 rev
Fshine Tape in Extensions Echthaar 20 Stücke Echthaar Extensions Tape Goldblond mit Mittelblond für Dünnes Haar Klebeband in Haarverlängerung Farbe 16P22 30 cm 30 g
fshine€13.564.1★1,332 rev
LaaVoo Echthaar Extensions Clip in Aschiges Hellbraun mit Beigenuancen Clip in Extensions Echthaar Remy Menschenhaar für Party Doppelt Tressen 30cm 5pcs 80g #6/8/14
LaaVoo€23.894.3★940 rev
Newest
by launch date
MY-LADY Clip in Extensions Echthaar 6 Stück 25cm Haarverlängerung Natürlich Single Clip Hair Extension Highlights für Frauen Damen Glatt Goldbraun&blond(#12P613 31g)
MY-LADY€12.57121 rev
BARSDAR Clip in Haarverlängerungen 50cm Wellige Clip in Hair Extensions für Frauen 5PCs Voller Kopf Natürliches Look Synthetisches Haarteil Haarextension - Dunkelbraun
BARSDAR€19.35536 rev
Sunya Clip in Extensions Echthaar Dunkelbraun Echthaar Extensions Clip Hair Remy Clip in Echthaar Extensions NatüRlich Glatt Haar Skin Weft 70g 14 Inch 7 Pcs With 16 Clips
Sunya€30.70506 rev
FLUFYMOOZ 6PC Clip in Hair Extensions 6-teiliges Clip-in-Haarverlängerungsset 61 cm glatt lang Extensions für Frauen synthetisches Haarteil (Blond mit blonden Highlights)
Flufymooz€13.05347 rev
SUYYA Clip in Extensions Echthaar Salon Remy Menschenhaar Extensions Echthaar Gerade Glatt Chthaar Extensions Clip Doppelt Genäht 14 Zoll 35cm 7 Stück 70G #2 Dunkel Braun
SUYYA€28.381,524 rev
Trending
90-day click momentum
LaaVoo Tape Extensions Echthaar Schwarz 45cm Tape in Extensions Echthaar für Party Lang Extensions Echthaar Tape Skin Weft Haarverlängerung Echthaar Tapes Extensions Glatt 50g 20PCS #1 45cm
LaaVoo€27.244.1★
WENNALIFE Clip in Extensions Echthaar 75g 5pcs 35cm Hellblond Highlights Goldblond Extensions Clip in Remy Clip in Extensions Natürliche Haarverlängerung Echthaar
Wennalife€40.934.1★
LaaVoo Extensions Echthaar Clip in Ombre 40cm Balayage Haarverlängerung Clip in Echthaar Hellbraun bis Dunkel Aschblond mit Platinblond Remy Clip in Extensions Echthaar Glatt 70g/5PCS
LaaVoo€35.854.3★
LaaVoo Tape Extensions Echthaar 40cm Schwarz Invisible Tape in Extensions Echthaar für Party Skin Weft Echthaar Extensions Tapes Schwarz Glatt 40g 20PCS #1
LaaVoo€22.944.1★
YoungSee Clip in Extensions Echthaar Blond Echthaar Extensions Clip Aschblond und Warmblond Remy Clips Haarextension Blond Clips Haarverlängerung Echt Haare Glatt für Damen 30 cm 80g 18/613
YoungSee€18.884.2★
What buyers say about extensions
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Farbe hat super gepasst”
“Ideal, um auf natürliche Weise Volumen und Länge zu verleihen”
“weich und handlich”
“Extension”
“Super Haare”
“Sehr angenehm”
“jeden Cent wert”
“Tolles Haar und der Kleber hält super”
“Sehr schöne Haare”
What buyers complain about
“Schlechte Qualität”
“Die Clips verlieren dazu noch weitere Haare”
“Total schade weil die Farbe war Mega”
“Der Kleber löst sich einfach auf”
“Das Geld nicht wert”
“haben nicht gehalten”
“fühlen sich an wie Plastik.”
“Geht garnicht”
“Also für eine komplette Haarverlängerung würde ich diese nicht empfehlen”
“Irreführende Gewichtsangabe”
Top return reasons
Common questions
- Is extensions profitable to sell on Amazon Germany?
- The niche generates €219K/yr across 68 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the extensions niche?
- 24 brands and 24 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in extensions?
- Top complaints mined from reviews: Qualität insgesamt, Haarverwandt, Farbe. The return rate is 7.4% — above our launch gate.
- When does demand for extensions peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the extensions niche?
- Listings span €8.34–€78.85; the average listing price is €28.43 (sweet spot $15–$100). The average incumbent carries 1,861 reviews — the moat a new listing must climb.