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Extensions

Maybe

Products sell for $28.43 on average, inside the sweet spot. But buyers convert on only 0.5% of searches, so Extensions is a Maybe.

Flapen Score
53
53 / 100
Top 21% of 1,260 Kosmetik niches · +6 vs the category median of 47
Market size
€219K/yr1.6M searches / yr
90-day growth
-12.5%search demand this quarter
Competition
28%top-5 click share · 24 brands · 24 sellers

Flapen Score

Extensions against its category

The dotted line is the Kosmetik average. Past it, Extensions is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Extensions market on Amazon at a glance

Shoppers on Amazon Germany searched for Extensions 1.6M times last year and spent an estimated €219K. The top 5 brands take 62% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €219K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
0.5%
Market size, estimated
€219Ka year
Peak month
November1.2× the quietest month
Top search term
extensions echthaar246K searches a year

02 · Price

A sale here is worth €28.43.

Listings sell for €28.43 on average, from €8.34 to €78.85. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At €28.43 that is €3K to €7K a year per listing.

Average price
€28.43inside the $15 to $100 sweet spot
Price range
€8.34–€78.85
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
€3K–€7K
Returns
7.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #50 within Haarverlängerungen & Perücken. It carries 1,861 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#50in Haarverlängerungen & Perücken
Average rating
4.02 starsAmazon Germany average 4.37 stars
Average reviews
1,861per listing
Listings tracked
68

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Extensions products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

24

Top-5 brand share

62%

Top 20: 98%

Top-5 click share

28%

Top 20: 64%

Open market

33%

  • Brand 129%
  • Brand 216%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Extensions search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Extensions search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • extensions echthaar246K/yr
  • clip in extensions echthaar222K/yr
  • extensions195K/yr
  • echthaar extensions clip126K/yr
  • tape extensions echthaar140K/yr
  • clip in extensions102K/yr
  • haarverlängerung113K/yr
  • echthaar extensions72K/yr
  • tape in extensions echthaar66K/yr
  • haarverlängerung echthaar68K/yr

Reviews and returns

What reviews say buyers love and hate about Extensions

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”
24%of negative reviews mention “Qualität insgesamt”
7.4%of orders come back
“Schlechte Qualität”
A buyer, on “Qualität insgesamt”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Extensions questions

Answered from the same tracked data.