Excipial
FailThe top 5 brands take 100% of clicks, so Excipial is a Fail.
- Flapen Score
- 42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 4742
- Market size
- €242K/yr137K searches / yr
- 90-day growth
- -44.8%search demand this quarter
- Competition
- 66%top-5 click share · 3 brands · 54 sellers
Flapen Score
Excipial against its category
The dotted line is the Kosmetik average. Past it, Excipial is stronger. Inside it, weaker.
Market
The Excipial market on Amazon at a glance
Shoppers on Amazon Germany searched for Excipial 137K times last year and spent an estimated €242K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €242K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -44.8%
- Conversion, latest week
- 13.7%
- Market size, estimated
- €242Ka year
- Top search term
- excipial24K searches a year
02 · Price
A sale here is worth €12.80.
Listings sell for €12.80 on average, from €5.66 to €20.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €12.80 that is €16K to €19K a year per listing.
- Average price
- €12.80under the $15 to $100 sweet spot
- Price range
- €5.66–€20.35
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €16K–€19K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Körper. It carries 1,181 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #79in Körper
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,181per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Excipial products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €9.72
- Rating
- 4.6/5
- Reviews
- 4,733
- Age
- 2y ago

OKeeffes Working Hands 96g Jar - Hand Cream for Extremely Dry Cracked Hands | Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €6.65
- Rating
- 4.5/5
- Reviews
- 1,656
- Age
- 2y ago

OKeeffes Working Hands Tube 80 ml Handcreme für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit bildet eine Schutzschicht und verhindert Feuchtigkeitsverlust
- Price
- €5.66
- Rating
- 4.6/5
- Reviews
- 4,733
- Age
- 8y ago

EXCIPIAL Repair Sensitive Handcreme 50 ml Creme
- Price
- €6.73
- Rating
- 4.6/5
- Reviews
- 963
- Age
- 18y ago

Excipial U 10 Lipolotio 500 ml
- Price
- €17.85
- Rating
- 4.8/5
- Reviews
- 1,437
- Age
- 14y ago
Trending
estimated 90-day click momentum
Excipial U Hydrolotio 500 ml
- Price
- €16.14
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 17y ago

EXCIPIAL Repair Sensitive Handcreme 50 ml Creme
- Price
- €6.73
- Rating
- 4.6/5
- Reviews
- 963
- Age
- 18y ago

OKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €9.72
- Rating
- 4.6/5
- Reviews
- 4,733
- Age
- 2y ago

OKeeffes Working Hands 80 ml Tube 5 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €19.92
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 8mo ago

Excipial U 10 Lipolotio 500 ml
- Price
- €17.85
- Rating
- 4.8/5
- Reviews
- 1,437
- Age
- 14y ago
Newest
by launch date
OKeeffes Working Hands 80 ml Tube 5 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €19.92
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 8mo ago

OKeeffes Working Hands Hand & Bodylotion 315 ml Für empfindliche Haut geeignet | Spendet Feuchtigkeit regeneriert und pflegt trockene rissige Haut
- Price
- €13.17
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 12mo ago

OKeeffes Working Hands Overnight Tube 80 ml Nachtpflege für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit mit pflegenden Ölen und sichtbaren Ergebnissen nach 1 Nacht
- Price
- €7.98
- Rating
- 4.7/5
- Reviews
- 167
- Age
- 1y ago

OKeeffes Working Hands 96g Jar - Hand Cream for Extremely Dry Cracked Hands | Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €6.65
- Rating
- 4.5/5
- Reviews
- 1,656
- Age
- 2y ago

OKeeffes Working Hands Vorteilsgröße 193 g Handcreme für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit bildet eine Schutzschicht und verhindert Feuchtigkeitsverlust
- Price
- €11.91
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
54
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
0%
- O'Keeffe's68%
- Excipial28%
- O’Keeffe’s4%
Demand
Excipial search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.3× · 11 of 12 months tracked
Search terms
Top Excipial search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- excipial24K/yr
- working hands handcreme40K/yr
- working hands17K/yr
- excipial repair handcreme9K/yr
- o keefes working hands13K/yr
- okeeffes working hands7K/yr
- okeeffes working hands handcreme5K/yr
- medizinische handcreme4K/yr
- excipial repair4K/yr
- rissige hände3K/yr
Reviews and returns
What reviews say buyers love and hate about Excipial
We read the reviews and the return reasons for every product selling here.
“Preis-Leistung unausgewogen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Excipial questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









