excipial
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,180.93avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.80avg listing price — sweet spot $15–$100
Market size
Okay€242K€242K/yr · 137K searches
Price range
Okay€5.66–€20.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-44.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, excipial is a €242K/yr Amazon Germany market (137K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
excipial market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- €320K–€384K
- units × avg price
- Conversion rate
- 13.7%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
3 rising
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- O'Keeffe's68%
- Excipial28%
- O’Keeffe’s4%
Demand
Weekly Amazon search volume, last 47 weeks — -44.8% search growth over the last 90 days.Top excipial search terms
- excipial24K/yr
- working hands handcreme40K/yr
- working hands17K/yr
- excipial repair handcreme9K/yr
- o keefes working hands13K/yr
- okeeffes working hands7K/yr
- okeeffes working hands handcreme5K/yr
- medizinische handcreme4K/yr
- excipial repair4K/yr
- rissige hände3K/yr
Top excipial products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
O'Keeffe's€9.724.6★4,733 rev
OKeeffes Working Hands 96g Jar - Hand Cream for Extremely Dry Cracked Hands | Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
O'Keeffe's€6.654.5★1,656 rev
OKeeffes Working Hands Tube 80 ml Handcreme für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit bildet eine Schutzschicht und verhindert Feuchtigkeitsverlust
O'Keeffe's€5.664.6★4,733 rev
EXCIPIAL Repair Sensitive Handcreme 50 ml Creme
Excipial€6.734.6★963 rev
Excipial U 10 Lipolotio 500 ml
Excipial€17.854.8★1,437 rev
Newest
by launch date
OKeeffes Working Hands 80 ml Tube 5 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
O'Keeffe's€19.9223 rev
OKeeffes Working Hands Hand & Bodylotion 315 ml Für empfindliche Haut geeignet | Spendet Feuchtigkeit regeneriert und pflegt trockene rissige Haut
O’Keeffe’s€13.1749 rev
OKeeffes Working Hands Overnight Tube 80 ml Nachtpflege für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit mit pflegenden Ölen und sichtbaren Ergebnissen nach 1 Nacht
O'Keeffe's€7.98167 rev
OKeeffes Working Hands 96g Jar - Hand Cream for Extremely Dry Cracked Hands | Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
O'Keeffe's€6.651,656 rev
OKeeffes Working Hands Vorteilsgröße 193 g Handcreme für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit bildet eine Schutzschicht und verhindert Feuchtigkeitsverlust
O'Keeffe's€11.91288 rev
Trending
90-day click momentum
Excipial U Hydrolotio 500 ml
Excipial€16.144.6★
EXCIPIAL Repair Sensitive Handcreme 50 ml Creme
Excipial€6.734.6★
OKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
O'Keeffe's€9.724.6★
OKeeffes Working Hands 80 ml Tube 5 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
O'Keeffe's€19.924.6★
Excipial U 10 Lipolotio 500 ml
Excipial€17.854.8★
What buyers say about excipial
What buyers praise and complain about, mined from review topics.What buyers love
“Bestes Produkt”
“Super Creme zieht schnell ein”
“Beste Handcreme”
“Sehr gute Pflegelotion”
“O'Keeffe's Working Hands ist ein absoluter Game-Changer bei trockenen, beanspruchten und richtig rissigen Händen”
“sein Geld wert”
“Duft neutral”
“Gute Werbung”
“Bestes Produkt für Arbeitende”
“Haut”
What buyers complain about
“Preis-Leistung unausgewogen”
“Klebt nicht, "stinkt" nicht wie das ganze parfümierte Zeug”
“Ich habe - gerade im Winter - sehr trockene und rissige/blutende Hände”
“Und sie klebt noch einige Zeit nach”
“nicht besser als die normale”
“auf Dauer schädlich für die Haut”
“Nichts für trockene Haut”
“Nicht angenehm nach dem Auftrag”
“Fragliche Inhaltsstoffe”
“aber zu fest die maße.”
Top return reasons
Common questions
- Is excipial profitable to sell on Amazon Germany?
- The niche generates €242K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -44.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the excipial niche?
- 3 brands and 54 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in excipial?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, Feucht/Trocken. The return rate is 0.1%.
- What does it cost to enter the excipial niche?
- Listings span €5.66–€20.35; the average listing price is €12.80 (sweet spot $15–$100). The average incumbent carries 1,181 reviews — the moat a new listing must climb.