Excipial
FailThe top 5 brands take 100% of clicks, so Excipial is a Fail.
- Flapen Score
- 42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 4742
- Market size
- €242K/yr137K searches / yr
- 90-day growth
- -44.8%search demand this quarter
- Competition
- 66%top-5 click share · 3 brands · 54 sellers
Flapen Score
Excipial against its category
The dotted line is the Kosmetik average. Past it, Excipial is stronger. Inside it, weaker.
Market
The Excipial market on Amazon at a glance
Shoppers on Amazon Germany searched for Excipial 137K times last year and spent an estimated €242K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.7% of those searches ended in a purchase.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €242K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -44.8%
- Conversion, latest week
- 13.7%
- Market size, estimated
- €242Ka year
- Top search term
- excipial24K searches a year
02 · Price
A sale here is worth €12.80.
Listings sell for €12.80 on average, from €5.66 to €20.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €12.80 that is €16K to €19K a year per listing.
- Average price
- €12.80under the $15 to $100 sweet spot
- Price range
- €5.66–€20.35
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €16K–€19K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Körper. It carries 1,181 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #79in Körper
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,181per listing
- Listings tracked
- 15
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Excipial products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 rising
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Brand 168%
- Brand 228%
- Brand 34%
Demand
Excipial search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.3× · 11 of 12 months tracked
Search terms
Top Excipial search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- excipial24K/yr
- working hands handcreme40K/yr
- working hands17K/yr
- excipial repair handcreme9K/yr
- o keefes working hands13K/yr
- okeeffes working hands7K/yr
- okeeffes working hands handcreme5K/yr
- medizinische handcreme4K/yr
- excipial repair4K/yr
- rissige hände3K/yr
Reviews and returns
What reviews say buyers love and hate about Excipial
We read the reviews and the return reasons for every product selling here.
“Preis-Leistung unausgewogen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Excipial questions
Answered from the same tracked data.









