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Excipial

Fail

The top 5 brands take 100% of clicks, so Excipial is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€242K/yr137K searches / yr
90-day growth
-44.8%search demand this quarter
Competition
66%top-5 click share · 3 brands · 54 sellers

Flapen Score

Excipial against its category

The dotted line is the Kosmetik average. Past it, Excipial is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Excipial market on Amazon at a glance

Shoppers on Amazon Germany searched for Excipial 137K times last year and spent an estimated €242K. All 3 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.7% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 13.7% of those searches ended in a purchase. Searches in the last 90 days moved -44.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €242K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-44.8%
Conversion, latest week
13.7%
Market size, estimated
€242Ka year
Top search term
excipial24K searches a year

02 · Price

A sale here is worth €12.80.

Listings sell for €12.80 on average, from €5.66 to €20.35. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At €12.80 that is €16K to €19K a year per listing.

Average price
€12.80under the $15 to $100 sweet spot
Price range
€5.66–€20.35
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
€16K–€19K
Returns
0.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Körper. It carries 1,181 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#79in Körper
Average rating
4.57 starsAmazon Germany average 4.37 stars
Average reviews
1,181per listing
Listings tracked
15

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
69 months

Products

Top Excipial products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

3 rising

Sellers

54

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 168%
  • Brand 228%
  • Brand 34%

Demand

Excipial search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Mar, Apr, May · busiest ÷ quietest = 4.3× · 11 of 12 months tracked

Search terms

Top Excipial search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • excipial24K/yr
  • working hands handcreme40K/yr
  • working hands17K/yr
  • excipial repair handcreme9K/yr
  • o keefes working hands13K/yr
  • okeeffes working hands7K/yr
  • okeeffes working hands handcreme5K/yr
  • medizinische handcreme4K/yr
  • excipial repair4K/yr
  • rissige hände3K/yr

Reviews and returns

What reviews say buyers love and hate about Excipial

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Qualität insgesamt”
12%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.1%of orders come back
“Preis-Leistung unausgewogen”
A buyer, on “Preis-Leistungs-Verhältnis”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Excipial questions

Answered from the same tracked data.