Excipial
brand-locked demand (top 5 brands take 100% of clicks) — Excipial doesn't clear our bar today.
Flapen Score
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Is Excipial profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Excipial is a €242K/yr Amazon Germany market (137K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Excipial: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -44.8% over the last 90 days and 13.7% of searches end in a purchase.
€242K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 15 products
Top Excipial products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
OKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €9.72
- Rating
- 4.6/5
- Reviews
- 4,733
- Age
- 2y ago
OKeeffes Working Hands 96g Jar - Hand Cream for Extremely Dry Cracked Hands | Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €6.65
- Rating
- 4.5/5
- Reviews
- 1,656
- Age
- 2y ago
OKeeffes Working Hands Tube 80 ml Handcreme für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit bildet eine Schutzschicht und verhindert Feuchtigkeitsverlust
- Price
- €5.66
- Rating
- 4.6/5
- Reviews
- 4,733
- Age
- 8y ago
EXCIPIAL Repair Sensitive Handcreme 50 ml Creme
- Price
- €6.73
- Rating
- 4.6/5
- Reviews
- 963
- Age
- 18y ago
Excipial U 10 Lipolotio 500 ml
- Price
- €17.85
- Rating
- 4.8/5
- Reviews
- 1,437
- Age
- 14y ago
Trending
90-day click momentum
Excipial U Hydrolotio 500 ml
- Price
- €16.14
- Rating
- 4.6/5
- Reviews
- 153
- Age
- 17y ago
EXCIPIAL Repair Sensitive Handcreme 50 ml Creme
- Price
- €6.73
- Rating
- 4.6/5
- Reviews
- 963
- Age
- 18y ago
OKeeffes Working Hands 80 ml Tube 2 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €9.72
- Rating
- 4.6/5
- Reviews
- 4,733
- Age
- 2y ago
OKeeffes Working Hands 80 ml Tube 5 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €19.92
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 8mo ago
Excipial U 10 Lipolotio 500 ml
- Price
- €17.85
- Rating
- 4.8/5
- Reviews
- 1,437
- Age
- 14y ago
Newest
by launch dateOKeeffes Working Hands 80 ml Tube 5 Pack - Hand Cream for Extremely Dry Cracked Hands Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €19.92
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 8mo ago
OKeeffes Working Hands Hand & Bodylotion 315 ml Für empfindliche Haut geeignet | Spendet Feuchtigkeit regeneriert und pflegt trockene rissige Haut
- Price
- €13.17
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 12mo ago
OKeeffes Working Hands Overnight Tube 80 ml Nachtpflege für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit mit pflegenden Ölen und sichtbaren Ergebnissen nach 1 Nacht
- Price
- €7.98
- Rating
- 4.7/5
- Reviews
- 167
- Age
- 1y ago
OKeeffes Working Hands 96g Jar - Hand Cream for Extremely Dry Cracked Hands | Instantly Increases Moisture Content Forms a Protective Layer and Prevents Moisture Loss
- Price
- €6.65
- Rating
- 4.5/5
- Reviews
- 1,656
- Age
- 2y ago
OKeeffes Working Hands Vorteilsgröße 193 g Handcreme für extrem trockene rissige Hände | Spendet sofort Feuchtigkeit bildet eine Schutzschicht und verhindert Feuchtigkeitsverlust
- Price
- €11.91
- Rating
- 4.5/5
- Reviews
- 288
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 rising
Sellers
54
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- O'Keeffe's68%
- Excipial28%
- O’Keeffe’s4%
Excipial demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Excipial search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- excipial24K/yr
- working hands handcreme40K/yr
- working hands17K/yr
- excipial repair handcreme9K/yr
- o keefes working hands13K/yr
- okeeffes working hands7K/yr
- okeeffes working hands handcreme5K/yr
- medizinische handcreme4K/yr
- excipial repair4K/yr
- rissige hände3K/yr
What reviews say buyers love and hate about Excipial
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“Bestes Produkt”
“Super Creme zieht schnell ein”
“Beste Handcreme”
“Sehr gute Pflegelotion”
“O'Keeffe's Working Hands ist ein absoluter Game-Changer bei trockenen, beanspruchten und richtig rissigen Händen”
What buyers complain about
60% of reviews“Preis-Leistung unausgewogen”
“Klebt nicht, "stinkt" nicht wie das ganze parfümierte Zeug”
“Ich habe - gerade im Winter - sehr trockene und rissige/blutende Hände”
“Und sie klebt noch einige Zeit nach”
“nicht besser als die normale”
Excipial return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Excipial questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
