essie top coat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Growth
Good+31.5%90-day search growth — must beat 0% to launch
Review moat
Okay2,313.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Avg price
Bad€7.43avg listing price — sweet spot $15–$100
Market size
Bad€46K€46K/yr · 52K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad€1.50–€12.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon Germany niche tracking, essie top coat is a €46K/yr Amazon Germany market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
essie top coat market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- €45K–€59K
- units × avg price
- Conversion rate
- 11.8%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- essie90%
- Manhattan5%
- Essence Cosmetics5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +31.5% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Top essie top coat search terms
- essie top coat19K/yr
- top coat nagellack9K/yr
- essie gel couture top coat9K/yr
- überlack5K/yr
- nagellack top coat4K/yr
- essie überlack4K/yr
- überlack nagellack3K/yr
- überlack für nägel593/yr
Top essie top coat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gel by Essie langanhaltender Nagellack Top Coat mit glänzendem Finish Maniküre ohne UV-Licht Professioneller Überlack mit Salon Effekt Gel by essie Farbe: Nr. 00 Transparent 1 x 13 5 ml
essie€8.104.5★5,362 rev
Essie Stay Longer Premium Longwear Top Coat langanhaltender schützender Überlack verstärkt den Nagelglanz die Farbintensität verlängert die Haltbarkeit der Maniküre und sorgt für glänzende Nägel
essie€6.464.7★885 rev
Gel by Essie Überlack Professionelle Nagellackfarbe mit Gel-Glanz-Finish & bis zu 15 Tage Halt 563 Blushed Metal 13 5 ml
essie€9.594.5★5,362 rev
Essie Schnell trocknender Top Coat good to go Schutz und Glanz Transparent 13 5 ml
essie€6.644.6★4,057 rev
Manhattan Nail Top Coat Ultra Shine transparenter Überlack mit Hochglanz-Finish für eine langanhaltende Maniküre 12 ml
Manhattan€3.974.5★114 rev
Newest
by launch date
Gel by Essie Nagellack Diamond Dust Top Coat langanhaltender Überlack mit echten Diamant-Partikeln Professioneller Top Coat Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion
essie€10.64307 rev
Gel by Essie Überlack Professionelle Nagellackfarbe mit Gel-Glanz-Finish & bis zu 15 Tage Halt 563 Blushed Metal 13 5 ml
essie€9.595,362 rev
Manhattan Nail Top Coat Ultra Shine transparenter Überlack mit Hochglanz-Finish für eine langanhaltende Maniküre 12 ml
Manhattan€3.97114 rev
Gel by Essie langanhaltender Nagellack Top Coat mit glänzendem Finish Maniküre ohne UV-Licht Professioneller Überlack mit Salon Effekt Gel by essie Farbe: Nr. 00 Transparent 1 x 13 5 ml
essie€8.105,362 rev
Gel by Essie langanhaltender Nagellack Top Coat mit mattem Finish Maniküre ohne UV-Licht Professioneller Top Coat Gel by essie Farbe: Nr. 01 matte top coat 1 x 13 5 ml
essie€8.60192 rev
Trending
90-day click momentum
Essie Schnell trocknender Top Coat speed setter Schutz und Glanz Transparent 13 5 ml
essie€6.914.6★
Gel by Essie Überlack Professionelle Nagellackfarbe mit Gel-Glanz-Finish & bis zu 15 Tage Halt 563 Blushed Metal 13 5 ml
essie€9.594.5★
Manhattan Nail Top Coat Ultra Shine transparenter Überlack mit Hochglanz-Finish für eine langanhaltende Maniküre 12 ml
Manhattan€3.974.5★
essie Matte Top Coat mit mattem Finish Überlack zum Versiegeln und Schützen der Maniküre ohne UV Licht Gel Couture Farbe: Klar 1 x 13 5 ml
essie€7.694.6★
Gel by Essie Nagellack Diamond Dust Top Coat langanhaltender Überlack mit echten Diamant-Partikeln Professioneller Top Coat Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion
essie€10.644.4★
What buyers say about essie top coat
What buyers praise and complain about, mined from review topics.What buyers love
“Nagellack der mal hält”
“Bestes Produkt seiner Art”
“Bester Nagellack”
“Brillanter Gel-Glanz mit Studio-Finish – Ohne UV-Licht”
“Er trocknet wirklich schnell und hält super”
“Hält was versprochen wurde”
“Das Finish ist schön glänzend”
“Schön matt, genau wie gewünscht”
“Fast sofort trocken...toll”
“Günstig”
What buyers complain about
“hält nicht lange”
“Der Überlack nahm die Farbe des Unterlackes an”
“Zerbrechlich”
“Verfärbung”
“Und nein, ich bin kein Sensibelchen und habe gesunde Nägel”
“Schlechte Deckkraft und hält gerade mal 2 Tage”
“Könnte etwas länger haften”
“Bei mehreren Schichten bekommt man leider auch einen Gelbschimmer dazu”
“Der Nagellack ist sehr flüssig”
“schützte diesen wenig”
Top return reasons
Common questions
- Is essie top coat profitable to sell on Amazon Germany?
- The niche generates €46K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +31.5%. Flapen's verdict: Skip it (40/100).
- How competitive is the essie top coat niche?
- 3 brands and 47 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in essie top coat?
- Top complaints mined from reviews: Haltbarkeit, Lackqualität, Stärke. The return rate is 0.3%.
- When does demand for essie top coat peak?
- Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
- What does it cost to enter the essie top coat niche?
- Listings span €1.50–€12.62; the average listing price is €7.43 (sweet spot $15–$100). The average incumbent carries 2,314 reviews — the moat a new listing must climb.