Essie Top Coat

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 11.8% of those searches ended in a purchase. Searches in the last 90 days moved +31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €46K a year.

Searches, last 12 months

52K

Growth, 90 days vs prior 90

+31.5%

Conversion, latest week

11.8%

Market size, estimated

€46Ka year

Peak month

July2.5× the quietest month

Top search term

essie top coat19K searches a year

Listings sell for €7.43 on average, from €1.50 to €12.62. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At €7.43 that is €2K to €4K a year per listing.

Average price

€7.43under the $15 to $100 sweet spot

Price range

€1.50–€12.62

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

6K–8K

Units per listing a year

250–500

Revenue per listing a year

€2K–€4K

Returns

0.3%of orders · Amazon Germany median 1.1%

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Maniküre & Pediküre. It carries 2,314 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

92%

Out of stock, average day

0.0%

Average rank

#30in Maniküre & Pediküre

Average rating

4.52 starsAmazon Germany average 4.37 stars

Average reviews

2,314per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

74 months