Essie Top Coat
brand-locked demand (top 5 brands take 100% of clicks) — Essie Top Coat doesn't clear our bar today.
Flapen Score
Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47
Is Essie Top Coat profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Essie Top Coat is a €46K/yr Amazon Germany market (52K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 40/100.
Essie Top Coat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +31.5% over the last 90 days and 11.8% of searches end in a purchase.
€46K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 13 products
Top Essie Top Coat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gel by Essie langanhaltender Nagellack Top Coat mit glänzendem Finish Maniküre ohne UV-Licht Professioneller Überlack mit Salon Effekt Gel by essie Farbe: Nr. 00 Transparent 1 x 13 5 ml
- Price
- €8.10
- Rating
- 4.5/5
- Reviews
- 5,362
- Age
- 2y ago
Essie Stay Longer Premium Longwear Top Coat langanhaltender schützender Überlack verstärkt den Nagelglanz die Farbintensität verlängert die Haltbarkeit der Maniküre und sorgt für glänzende Nägel
- Price
- €6.46
- Rating
- 4.7/5
- Reviews
- 885
- Age
- 3y ago
Gel by Essie Überlack Professionelle Nagellackfarbe mit Gel-Glanz-Finish & bis zu 15 Tage Halt 563 Blushed Metal 13 5 ml
- Price
- €9.59
- Rating
- 4.5/5
- Reviews
- 5,362
- Age
- 1y ago
Essie Schnell trocknender Top Coat good to go Schutz und Glanz Transparent 13 5 ml
- Price
- €6.64
- Rating
- 4.6/5
- Reviews
- 4,057
- Age
- 9y ago
Manhattan Nail Top Coat Ultra Shine transparenter Überlack mit Hochglanz-Finish für eine langanhaltende Maniküre 12 ml
- Price
- €3.97
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 2y ago
Trending
90-day click momentum
Essie Schnell trocknender Top Coat speed setter Schutz und Glanz Transparent 13 5 ml
- Price
- €6.91
- Rating
- 4.6/5
- Reviews
- 4,057
- Age
- 8y ago
Gel by Essie Überlack Professionelle Nagellackfarbe mit Gel-Glanz-Finish & bis zu 15 Tage Halt 563 Blushed Metal 13 5 ml
- Price
- €9.59
- Rating
- 4.5/5
- Reviews
- 5,362
- Age
- 1y ago
Manhattan Nail Top Coat Ultra Shine transparenter Überlack mit Hochglanz-Finish für eine langanhaltende Maniküre 12 ml
- Price
- €3.97
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 2y ago
essie Matte Top Coat mit mattem Finish Überlack zum Versiegeln und Schützen der Maniküre ohne UV Licht Gel Couture Farbe: Klar 1 x 13 5 ml
- Price
- €7.69
- Rating
- 4.6/5
- Reviews
- 4,142
- Age
- 4y ago
Gel by Essie Nagellack Diamond Dust Top Coat langanhaltender Überlack mit echten Diamant-Partikeln Professioneller Top Coat Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion
- Price
- €10.64
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 9mo ago
Newest
by launch dateGel by Essie Nagellack Diamond Dust Top Coat langanhaltender Überlack mit echten Diamant-Partikeln Professioneller Top Coat Maniküre ohne UV-Licht & bis zu 15 Tage Halt Liquid Diamonds Kollektion
- Price
- €10.64
- Rating
- 4.4/5
- Reviews
- 307
- Age
- 9mo ago
Gel by Essie Überlack Professionelle Nagellackfarbe mit Gel-Glanz-Finish & bis zu 15 Tage Halt 563 Blushed Metal 13 5 ml
- Price
- €9.59
- Rating
- 4.5/5
- Reviews
- 5,362
- Age
- 1y ago
Manhattan Nail Top Coat Ultra Shine transparenter Überlack mit Hochglanz-Finish für eine langanhaltende Maniküre 12 ml
- Price
- €3.97
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 2y ago
Gel by Essie langanhaltender Nagellack Top Coat mit glänzendem Finish Maniküre ohne UV-Licht Professioneller Überlack mit Salon Effekt Gel by essie Farbe: Nr. 00 Transparent 1 x 13 5 ml
- Price
- €8.10
- Rating
- 4.5/5
- Reviews
- 5,362
- Age
- 2y ago
Gel by Essie langanhaltender Nagellack Top Coat mit mattem Finish Maniküre ohne UV-Licht Professioneller Top Coat Gel by essie Farbe: Nr. 01 matte top coat 1 x 13 5 ml
- Price
- €8.60
- Rating
- 4.2/5
- Reviews
- 192
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 falling
Sellers
47
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- essie90%
- Manhattan5%
- Essence Cosmetics5%
Essie Top Coat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
Top Essie Top Coat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- essie top coat19K/yr
- top coat nagellack9K/yr
- essie gel couture top coat9K/yr
- überlack5K/yr
- nagellack top coat4K/yr
- essie überlack4K/yr
- überlack nagellack3K/yr
- überlack für nägel593/yr
What reviews say buyers love and hate about Essie Top Coat
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Nagellack der mal hält”
“Bestes Produkt seiner Art”
“Bester Nagellack”
“Brillanter Gel-Glanz mit Studio-Finish – Ohne UV-Licht”
“Er trocknet wirklich schnell und hält super”
What buyers complain about
88% of reviews“hält nicht lange”
“Der Überlack nahm die Farbe des Unterlackes an”
“Zerbrechlich”
“Verfärbung”
“Und nein, ich bin kein Sensibelchen und habe gesunde Nägel”
Essie Top Coat return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Essie Top Coat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
