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Essence Adventskalender 2024

Fail

Shoppers spend an estimated $0 a year here, so Essence Adventskalender 2024 is a Fail.

Flapen Score
33
33 / 100
Ranks 1,194 of 1,260 Kosmetik niches · −14 vs the category median of 47
Market size
€0/yr621K searches / yr
90-day growth
-30.8%search demand this quarter
Competition
71%top-5 click share · 5 brands · 18 sellers

Flapen Score

Essence Adventskalender 2024 against its category

The dotted line is the Kosmetik average. Past it, Essence Adventskalender 2024 is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Essence Adventskalender 2024 market on Amazon at a glance

Shoppers on Amazon Germany searched for Essence Adventskalender 2024 621K times last year and spent an estimated €0. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 621K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
621K
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Peak month
November257.9× the quietest month
Top search term
essence adventskalender97K searches a year

02 · Price

A sale here is worth €27.09.

Listings sell for €27.09 on average, from €8.03 to €51.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €27.09 that is €7K to €14K a year per listing.

Average price
€27.09inside the $15 to $100 sweet spot
Price range
€8.03–€51.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€7K–€14K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 31.7% of listings are out of stock. The average listing ranks #145 within Make-Up. It carries 255 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
85%
Out of stock, average day
31.7%
Average rank
#145in Make-Up
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
255per listing
Listings tracked
13

04 · Newcomers

2 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
26 months

Products

Top Essence Adventskalender 2024 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 26%
  • Brand 35%
  • Brand 45%
  • Brand 53%

Demand

Essence Adventskalender 2024 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KBlack Friday '24Spike '25Black Friday '25NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 257.9×

Search terms

Top Essence Adventskalender 2024 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • essence adventskalender97K/yr
  • adventskalender essence98K/yr
  • essence kalender5K/yr
  • essence adventskalender 20233K/yr
  • juicy bomb adventskalender18K/yr
  • essence adventskalender 2025278K/yr
  • adventskalender schminke essence9K/yr
  • adventskalender juicy bomb7K/yr
  • essence adventskalender 20244K/yr
  • adventskalender 2025 essence46K/yr

Reviews and returns

What reviews say buyers love and hate about Essence Adventskalender 2024

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.6%of orders come back
“War teuerer als andere Anbieter”
A buyer, on “Preis-Leistungs-Verhältnis”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Essence Adventskalender 2024 questions

Answered from the same tracked data.