How competitive is the Erba Pura niche on Amazon Germany?

7 brands and 167 sellers compete in Erba Pura on Amazon Germany. The top 5 Erba Pura products take 61% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Erba Pura?

Erba Pura buyers on Amazon Germany complain most about Geruch, Haltbarkeit, Gesamtgröße, the themes mined from the niche's reviews. Its return rate is 1.2%.

What does it cost to enter the Erba Pura niche?

Erba Pura sells for €99.64 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €15.04–€294.49. The average incumbent carries 943 reviews — the moat a new listing must climb.

Erba Pura

brand-locked demand (top 5 brands take 97% of clicks) — Erba Pura doesn't clear our bar today.

Signals High Price

Flapen Score

Skip it

Ranks 619 of 1,260 Kosmetik niches · on the category median

This niche Category average · 1,260 niches

Is Erba Pura profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Erba Pura is a €551K/yr Amazon Germany market (258K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.

Erba Pura: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.8% over the last 90 days and 2.1% of searches end in a purchase.

€551K

revenue / yr

Units sold / yr5K

Search volume / yr-2.8%258K

Conversion rate2.1%

Avg price€99.64

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers7 · 167

Top-5 product click share61%

Open market3%

Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Top Erba Pura products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

XERJOFF V Erba Pura Eau de Parfum 50 ml

Price: €111.21
Rating: 4.6/5
Reviews: 318
Age: 2y ago

XERJOFF V Erba Pura Eau de Parfum 100 ml

Price: €153.91
Rating: 4.3/5
Reviews: 249
Age: 2y ago

Lattafa Perfumes Ana Abiyedh Eau de Parfum Spray Vanille Safran 60 ml

Price: €16.07
Rating: 4.3/5
Reviews: 4,473
Age: 7y ago

XERJOFF 1861 NAXOS Eau de Parfum 100 ml

Price: €161.97
Rating: 4.5/5
Reviews: 440
Age: 8y ago

Xerjoff V Erba Gold Eau de Parfum Unisex 50 ml

Price: €133.88
Rating: 4.6/5
Reviews: 25
Age: 2y ago

Newest

by launch date

Lattafa Ana Abiyedh Passion Eau de Parfum 60 ml

Price: €23.32
Rating: 4.5/5
Reviews: 57
Age: 2mo ago

Ana Abiyedh Scarlet Eau de Parfum Luxuriöses Orientalisches Parfüm Rote Elegante Flasche 60 ml

Price: €17.77
Rating: 4.2/5
Reviews: 647
Age: 10mo ago

Parfum Ana Abiyedh Eau de Parfum 60ml

Price: €22.90
Rating: 3.8/5
Reviews: 9
Age: 1y ago

Ana Abiyedh Coral 60 ml EDP by Lattafa

Price: €15.88
Rating: 4.2/5
Reviews: 2,174
Age: 1y ago

Xerjoff Torino21 Eau de Parfum für Damen 100 ml Marke: Xerjoff - EAN: 8054320903062

Price: €204.71
Rating: 4.3/5
Reviews: 21
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

167

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

61%

Top 20: 98%

Open market

Xerjoff67%
Lattafa24%
BOXR Underwear2%
Alaffan2%
XERJOFF2%
Maison Alhambra1%
Open — no brand owns it (1 brand, 1%)

Erba Pura demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume258KCVR2.1%Products22Brands7Top 5 Brands97%OOS Rate0.6%Rating4.3★Reviews943Avg BSR#1,128

Peak months: Dec · busiest ÷ quietest = 1.5×

Top Erba Pura search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

xerjoff155K/yr -8.7%0.6% conv.
xerjoff erba pura21K/yr +6.5%2.6% conv.
ana abiyedh lattafa17K/yr +17.5%4.5% conv.
lattafa ana abiyedh16K/yr +40.6%3.9% conv.
erba pura parfum20K/yr -0.3%1.8% conv.
erba pura11K/yr +5.3%1.2% conv.
ana abiyedh3K/yr +87.9%3.8% conv.
xerjoff erba gold3K/yr +1.9%1.7% conv.
xerjoff parfum herren5K/yr -27.3%1.2% conv.
widian london3K/yr -46.7%0.0% conv.

What reviews say buyers love and hate about Erba Pura

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Geruch70%

“Bestes Parfüm”

Komfort insgesamt6%

“super bequem, richtig angenehmer Baumwollstoff und sitzt top”

Haltbarkeit4%

“Hält super lange”

Preis-Leistungs-Verhältnis3%

“Super Preis-Leistung”

Qualität insgesamt3%

“Super Qualität”

What buyers complain about

87% of reviews

Geruch73%

“Sehr schwerer Duft”

Haltbarkeit9%

“Hält nur 5min”

Gesamtgröße4%

“XL war nicht passend”

Alkoholgehalt1%

“Die extreme alkoholische Süße verfliegt nach so 20min”

Erba Pura return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

73%

2beworben Vs Tatsächliches Produkt

3Gesamtgröße

4Auslaufsicher

5Qualität insgesamt

Common Erba Pura questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Erba Pura 47/100 on Amazon Germany — Skip it. The niche generates €551K/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved -2.8% over the last 90 days.