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Ems Gua Sha

Fail

Demand is soft, at -64.3% this quarter, so Ems Gua Sha is a Fail.

Flapen Score
43
43 / 100
Ranks 862 of 1,260 Kosmetik niches · −4 vs the category median of 47
Market size
€169K/yr108K searches / yr
90-day growth
-64.3%search demand this quarter
Competition
75%top-5 click share · 12 brands · 19 sellers

Flapen Score

Ems Gua Sha against its category

The dotted line is the Kosmetik average. Past it, Ems Gua Sha is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ems Gua Sha market on Amazon at a glance

Shoppers on Amazon Germany searched for Ems Gua Sha 108K times last year and spent an estimated €169K. The top 5 brands take 81% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -64.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €169K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-64.3%
Conversion, latest week
5.0%
Market size, estimated
€169Ka year
Peak month
March3.1× the quietest month
Top search term
ems gua sha54K searches a year

02 · Price

A sale here is worth €31.10.

Listings sell for €31.10 on average, from €11.73 to €123.56. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €31.10 that is €8K to €16K a year per listing.

Average price
€31.10inside the $15 to $100 sweet spot
Price range
€11.73–€123.56
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€8K–€16K
Returns
3.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #38 within Zubehör. It carries 629 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
11.3%
Average rank
#38in Zubehör
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
629per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
21 months

Products

Top Ems Gua Sha products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

12 falling

Sellers

19

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

15%

  • Brand 135%
  • Brand 222%
  • Brand 311%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 15%)

Demand

Ems Gua Sha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Ems Gua Sha search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ems gua sha54K/yr
  • gua sha elektrisch31K/yr
  • gua sha rotlicht4K/yr
  • ems gua sha rotlicht4K/yr
  • rotlicht gua sha7K/yr
  • gua sha ems4K/yr
  • ems gua sha testsieger6K/yr

Reviews and returns

What reviews say buyers love and hate about Ems Gua Sha

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Qualität insgesamt”
18%of negative reviews mention “Qualität insgesamt”
3.2%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ems Gua Sha questions

Answered from the same tracked data.