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Elf Halo Glow Liquid Filter

brand-locked demand (top 5 brands take 100% of clicks) — Elf Halo Glow Liquid Filter doesn't clear our bar today.

Flapen Score

37
Skip it

Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47

Market size 13Growth 18Conversion 23Competition 13Returns 99Price range 75Avg price 91Brand share 0Review moat 48Quality gap 78
This niche Category average · 1,260 niches

Is Elf Halo Glow Liquid Filter profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Elf Halo Glow Liquid Filter is a €51K/yr Amazon Germany market (127K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 37/100.

Elf Halo Glow Liquid Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.5% over the last 90 days and 1.9% of searches end in a purchase.

€51K

revenue / yr

Units sold / yr3K
Search volume / yr-13.5%127K
Conversion rate1.9%
Avg price€21.30

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 32
Top-5 product click share84%
Open market0%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews1,709

Top Elf Halo Glow Liquid Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

€0€5K€10K€15K€20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • e.l.f.73%
  • Charlotte Tilbury22%
  • Catrice Cosmetics5%
  • Open — no brand owns it (0%)

Elf Halo Glow Liquid Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume127KCVR1.9%Products10Brands3Top 5 Brands100%OOS Rate5.9%Rating4.3★Reviews1,709Avg BSR#174
5K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Top Elf Halo Glow Liquid Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elf halo glow60K/yr
  • charlotte tilbury foundation18K/yr
  • charlotte tilbury flawless filter14K/yr
  • elf halo glow liquid filter9K/yr
  • catrice soft glam filter8K/yr
  • flawless filter4K/yr
  • flawless filter charlotte tilbury5K/yr
  • halo glow liquid filter2K/yr
  • hollywood flawless filter2K/yr
  • soft glam filter2K/yr

What reviews say buyers love and hate about Elf Halo Glow Liquid Filter

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Helligkeit/Glanz/Glühen42%

Super Glow

Abdeckung11%

Deckt perfekt ab

beworben Vs Tatsächliches Produkt10%

Macht was es soll

Qualität insgesamt8%

Super Produkt

Eignung für Mischhaut5%

Mega Glow, hätte ich nicht gedacht, selbst für meine helle Haut, perfekt

What buyers complain about

83% of reviews
Farbe50%

Zu orange stichig

Verklemmen/Verstopfen10%

Verstopft die Poren

Funktionalität insgesamt10%

Kein Effekt

Gewicht schwer5%

Schweres make-up

Ölig/fettig5%

die Haut sieht dann sehr fettig aus.

Elf Halo Glow Liquid Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
53%
2Farbe
27%
3beworben Vs Tatsächliches Produkt
7%
4Kontamination
7%
5Preis-Leistungs-Verhältnis
7%

Common Elf Halo Glow Liquid Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elf Halo Glow Liquid Filter 37/100 on Amazon Germany — Skip it. The niche generates €51K/yr across 10 tracked products. Search demand moved -13.5% over the last 90 days.
Search demand for Elf Halo Glow Liquid Filter on Amazon Germany peaks in Jan–Dec, where the busiest month runs 1.7× the quietest.