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Elf Halo Glow Liquid Filter

Fail

The top 5 brands take 100% of clicks, so Elf Halo Glow Liquid Filter is a Fail.

Flapen Score
37
37 / 100
Ranks 1,107 of 1,260 Kosmetik niches · −10 vs the category median of 47
Market size
€51K/yr127K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
84%top-5 click share · 3 brands · 32 sellers

Flapen Score

Elf Halo Glow Liquid Filter against its category

The dotted line is the Kosmetik average. Past it, Elf Halo Glow Liquid Filter is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elf Halo Glow Liquid Filter market on Amazon at a glance

Shoppers on Amazon Germany searched for Elf Halo Glow Liquid Filter 127K times last year and spent an estimated €51K. All 3 brands take every click. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €51K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
1.9%
Market size, estimated
€51Ka year
Peak month
December1.7× the quietest month
Top search term
elf halo glow60K searches a year

02 · Price

A sale here is worth €21.30.

Listings sell for €21.30 on average, from €3.48 to €49.90. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At €21.30 that is €2K to €5K a year per listing.

Average price
€21.30inside the $15 to $100 sweet spot
Price range
€3.48–€49.90
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
€2K–€5K
Returns
0.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #174 within Make-Up. It carries 1,709 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
90%
Out of stock, average day
5.9%
Average rank
#174in Make-Up
Average rating
4.25 starsAmazon Germany average 4.37 stars
Average reviews
1,709per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Elf Halo Glow Liquid Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Brand 173%
  • Brand 222%
  • Brand 35%
  • Open — no brand owns it (0%)

Demand

Elf Halo Glow Liquid Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Elf Halo Glow Liquid Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elf halo glow60K/yr
  • charlotte tilbury foundation18K/yr
  • charlotte tilbury flawless filter14K/yr
  • elf halo glow liquid filter9K/yr
  • catrice soft glam filter8K/yr
  • flawless filter4K/yr
  • flawless filter charlotte tilbury5K/yr
  • halo glow liquid filter2K/yr
  • hollywood flawless filter2K/yr
  • soft glam filter2K/yr

Reviews and returns

What reviews say buyers love and hate about Elf Halo Glow Liquid Filter

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Helligkeit/Glanz/Glühen”
50%of negative reviews mention “Farbe”
0.2%of orders come back
“Zu orange stichig”
A buyer, on “Farbe”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Elf Halo Glow Liquid Filter questions

Answered from the same tracked data.