Elf Cosmetic
FailShoppers spend an estimated $0 a year here, so Elf Cosmetic is a Fail.
- Flapen Score
- 25 / 100Ranks 1,251 of 1,260 Kosmetik niches · −22 vs the category median of 4725
- Market size
- €0/yr6K searches / yr
- 90-day growth
- -33.2%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 57 sellers
Flapen Score
Elf Cosmetic against its category
The dotted line is the Kosmetik average. Past it, Elf Cosmetic is stronger. Inside it, weaker.
Market
The Elf Cosmetic market on Amazon at a glance
Shoppers on Amazon Germany searched for Elf Cosmetic 6K times last year and spent an estimated €0. All 3 brands take every click. Demand peaks in Mar–Nov. Flapen scores it 25 out of 100, a Fail.
01 · Demand
An estimated 0.0% of those searches ended in a purchase.
Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.
- Searches, last 12 months
- 6K
- Growth, 90 days vs prior 90
- -33.2%
- Conversion, latest week
- 0.0%
- Market size, estimated
- €0a year
- Peak month
- March2.7× the quietest month
- Top search term
- maybelline 4 in 1 perfector glow2K searches a year
02 · Price
A sale here is worth €9.47.
Listings sell for €9.47 on average, from €4.78 to €17.28. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €9.47 that is €0 to €947 a year per listing.
- Average price
- €9.47under the $15 to $100 sweet spot
- Price range
- €4.78–€17.28
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€947
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #183 within Make-Up. It carries 3,907 reviews at 4.10 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #183in Make-Up
- Average rating
- 4.10 starsAmazon Germany average 4.37 stars
- Average reviews
- 3,907per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Elf Cosmetic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Maybelline New York 4-in-1 Make Up mit Concealer BB Cream Highlighter und Primer für einen perfekten Teint Foundation mit leichter Deckkraft Instant Perfector Glow Nr. 01 Light 20 ml
- Price
- €9.76
- Rating
- 4.1/5
- Reviews
- 7,228
- Age
- 3y ago

Maybelline New York 4-in-1 Make Up mit Concealer BB Cream Highlighter und Primer für einen perfekten Teint Foundation mit leichter Deckkraft Instant Perfector Glow Nr. 1.5 Light Medium 20 ml
- Price
- €10.24
- Rating
- 4.1/5
- Reviews
- 7,228
- Age
- 3y ago

Maybelline New York 4-in-1 Make Up mit Concealer BB Cream Highlighter und Primer für einen perfekten Teint Foundation mit leichter Deckkraft Instant Perfector Glow Nr. 00 Fair Light 20 ml
- Price
- €9.93
- Rating
- 4.1/5
- Reviews
- 7,228
- Age
- 3y ago

Maybelline New York 4-in-1 Make Up mit Concealer BB Cream Puder und Primer für einen perfektionierten Teint Foundation mit leichter Deckkraft Instant Perfector Matte Nr. 02 Light Medium 30 ml
- Price
- €8.21
- Rating
- 4.4/5
- Reviews
- 1,543
- Age
- 4y ago

EONFAVE 4-in-1 Makeup Pen Eyeliner Brow Liner Lip Liner & Highlighter Stift Wasserfester Multifunktionaler Kosmetikstift für Augenbrauen Eyeliner Lippenkonturen und Highlighter (01Sliver)
- Price
- €4.78
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 1y ago
Trending
estimated 90-day click momentum
Maybelline New York 4-in-1 Make Up mit Concealer BB Cream Highlighter und Primer für einen perfekten Teint Foundation mit leichter Deckkraft Instant Perfector Glow Nr. 00 Fair Light 20 ml
- Price
- €9.93
- Rating
- 4.1/5
- Reviews
- 7,228
- Age
- 3y ago

Maybelline New York 4-in-1 Make Up mit Concealer BB Cream Highlighter und Primer für einen perfekten Teint Foundation mit leichter Deckkraft Instant Perfector Glow Nr. 02 Medium 20 ml
- Price
- €10.47
- Rating
- 4.1/5
- Reviews
- 7,228
- Age
- 3y ago

EONFAVE 4-in-1 Makeup Pen Eyeliner Brow Liner Lip Liner & Highlighter Stift Wasserfester Multifunktionaler Kosmetikstift für Augenbrauen Eyeliner Lippenkonturen und Highlighter (01Sliver)
- Price
- €4.78
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 1y ago

Maybelline New York 4-in-1 Make Up mit Concealer BB Cream Highlighter und Primer für einen perfekten Teint Foundation mit leichter Deckkraft Instant Perfector Glow Nr. 01 Light 20 ml
- Price
- €9.76
- Rating
- 4.1/5
- Reviews
- 7,228
- Age
- 3y ago

4-in-1-Makeup-Stift Eyeliner Brow Liner Lip Liner & Highlighter-Stift wasserfester langanhaltender All-in-One-Makeup-Stift Eyeliner Augenbrauenstift Lippenkonturenstift und Textmarker (#Rosa)
- Price
- €5.09
- Rating
- 4.0/5
- Reviews
- 685
- Age
- 3y ago
Newest
by launch date
EONFAVE 4-in-1 Makeup Pen Eyeliner Brow Liner Lip Liner & Highlighter Stift Wasserfester Multifunktionaler Kosmetikstift für Augenbrauen Eyeliner Lippenkonturen und Highlighter (01Sliver)
- Price
- €4.78
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 1y ago

Maybelline New York 4-in-1 Make Up Instant Perfector Glow Nr. 01 Light 20 ml + Instant Anti-Age Effekt Concealer Nr. 01 Light 6 8 ml
- Price
- €17.28
- Rating
- 4.0/5
- Reviews
- 87
- Age
- 2y ago

4-in-1-Makeup-Stift Eyeliner Brow Liner Lip Liner & Highlighter-Stift wasserfester langanhaltender All-in-One-Makeup-Stift Eyeliner Augenbrauenstift Lippenkonturenstift und Textmarker (#Rosa)
- Price
- €5.09
- Rating
- 4.0/5
- Reviews
- 685
- Age
- 3y ago

Maybelline New York 4-in-1 Make Up mit Concealer BB Cream Highlighter und Primer für einen perfekten Teint Foundation mit leichter Deckkraft Instant Perfector Glow Nr. 01 Light 20 ml
- Price
- €9.76
- Rating
- 4.1/5
- Reviews
- 7,228
- Age
- 3y ago

Maybelline New York 4-in-1 Make Up mit Concealer BB Cream Highlighter und Primer für einen perfekten Teint Foundation mit leichter Deckkraft Instant Perfector Glow Nr. 1.5 Light Medium 20 ml
- Price
- €10.24
- Rating
- 4.1/5
- Reviews
- 7,228
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
57
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
89%
Top 20: 100%
Open market
0%
- MAYBELLINE91%
- EONFAVE5%
- Beauty Searcher4%
- Open — no brand owns it (0%)
Demand
Elf Cosmetic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Nov · busiest ÷ quietest = 2.7×
Search terms
Top Elf Cosmetic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- maybelline 4 in 1 perfector glow2K/yr
- maybelline perfector 4 in 1 glow2K/yr
- make up pen751/yr
- 4 in 1 make up pen271/yr
- maybelline instant perfector glow 4-in-1 make-up foundation369/yr
Reviews and returns
What reviews say buyers love and hate about Elf Cosmetic
We read the reviews and the return reasons for every product selling here.
“Creme ausgelaufen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
7 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Elf Cosmetic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









