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Elemis

Fail

The top 5 brands take 100% of clicks, so Elemis is a Fail.

Flapen Score
42
42 / 100
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Market size
€33K/yr43K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
42%top-5 click share · 2 brands · 2 sellers

Flapen Score

Elemis against its category

The dotted line is the Kosmetik average. Past it, Elemis is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Elemis market on Amazon at a glance

Shoppers on Amazon Germany searched for Elemis 43K times last year and spent an estimated €33K. All 2 brands take every click. Demand peaks in Jul–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €33K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
1.7%
Market size, estimated
€33Ka year
Peak month
November2.0× the quietest month
Top search term
elemis37K searches a year

02 · Price

A sale here is worth €45.58.

Listings sell for €45.58 on average, from €19.22 to €103.40. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €45.58 that is €0 to €5K a year per listing.

Average price
€45.58inside the $15 to $100 sweet spot
Price range
€19.22–€103.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #1,227 within Gesicht. It carries 1,403 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.8%
Average rank
#1,227in Gesicht
Average rating
4.55 starsAmazon Germany average 4.37 stars
Average reviews
1,403per listing
Listings tracked
35

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Elemis products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 rising

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

0%

  • Brand 199%
  • Brand 21%

Demand

Elemis search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Elemis search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • elemis37K/yr
  • elemis pro-collagen marine cream4K/yr
  • elemis superfood2K/yr

Reviews and returns

What reviews say buyers love and hate about Elemis

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Reinigung”
18%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.3%of orders come back
“Das Geld nicht wert”
A buyer, on “Preis-Leistungs-Verhältnis”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Elemis questions

Answered from the same tracked data.