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42

elemis

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 8Growth 19Conversion 21Competition 72Returns 98Price range 92Avg price 95Brand share 0Review moat 52Quality gap 33

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible€45.58

avg listing price — sweet spot $15–$100

Price range

Great€19.22–€103.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,403

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-12.3%

90-day search growth — must beat 0% to launch

Market size

Bad€33K

€33K/yr · 43K searches

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, elemis is a €33K/yr Amazon Germany market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

elemis market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
€46K–€57K
units × avg price
Conversion rate
1.7%
Avg BSR
#1,227
Page quality
0%
Prime
100%
Sponsored
100%
Out of stock
3.8%
Avg brand age
54 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 rising

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

0%

  • ELEMIS99%
  • Clinique1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.3% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Top elemis search terms

  • elemis37K/yr
  • elemis pro-collagen marine cream4K/yr
  • elemis superfood2K/yr
All search terms

Top elemis products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€1K8%€3K12%€4K16%€5K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about elemis

What buyers praise and complain about, mined from review topics.

What buyers love

Reinigung18%

“Hochwertiger, äußerst ergiebiger, effizient Feuchtigkeit spendender Cleansing Balm mit dezentem Duft”

Qualität insgesamt16%

“super Produkt”

Eignung für Mischhaut11%

“vertrage es trotz sehr sensibler Haut super.”

Geruch10%

“Luxuriäses Duschgefühl und Welnees-Duft”

Preis-Leistungs-Verhältnis8%

“Super Preis hier über Amazon”

Eignung für trockene Haut6%

“effizient Feuchtigkeit spendender Cleansing Balm mit dezentem Duft”

Komfort insgesamt5%

“Ein Spa-Aufenthalt für zu Hause, luxuriös und entspannend”

Textur/Konsistenz – insgesamt3%

“Die Textur fühlt sich angenehm an”

Feucht/Trocken3%

“Hochwertiger, äußerst ergiebiger, effizient Feuchtigkeit spendender Cleansing Balm mit dezentem Duft”

Eignung Fettige Haut3%

“Für fettige Haut Klasse”

What buyers complain about

Preis-Leistungs-Verhältnis18%

“Das Geld nicht wert”

Geruch8%

“Es riecht wie Kaugummi”

Hautgesundheit8%

“hatte ich bei noch keiner anderern Creme und hab echt unempfindliche Haut.”

Ölig/fettig8%

“Ich machte leider schlechte Erfahrungen mit der Creme, das meine Haut viel fettiger geworden ist”

Eignung für trockene Haut6%

“Für sehr trockene oder empfindliche Haut könnte das eventuell etwas unangenehm sein”

Haftung/Klebrigkeit4%

“klebt auf der Haut”

Feucht/Trocken2%

“etwas austrocknend”

Textur/Konsistenz – insgesamt1%

“Die Konsistenz ist eher etwas fester, als ich es erwartet habe, da in der Beschreibung "Mousse" steht.”

Benutzerfreundlichkeit1%

“nicht zwangsweise sparsam in der Anwendung.”

Top return reasons

Produktzustand22%
Geruch22%
Einfache Reinigung11%
Kompatibilität – insgesamt11%
Qualität insgesamt11%
Funktionalität insgesamt11%
Gesamtgröße11%

Common questions

Is elemis profitable to sell on Amazon Germany?
The niche generates €33K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -12.3%. Flapen's verdict: Skip it (42/100).
How competitive is the elemis niche?
2 brands and 2 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in elemis?
Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Geruch, Hautgesundheit. The return rate is 0.3%.
When does demand for elemis peak?
Demand peaks in Jul–Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the elemis niche?
Listings span €19.22–€103.40; the average listing price is €45.58 (sweet spot $15–$100). The average incumbent carries 1,403 reviews — the moat a new listing must climb.