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Elemis

brand-locked demand (top 5 brands take 100% of clicks) — Elemis doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47

Market size 8Growth 19Conversion 21Competition 72Returns 98Price range 92Avg price 95Brand share 0Review moat 52Quality gap 33
This niche Category average · 1,260 niches

Is Elemis profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Elemis is a €33K/yr Amazon Germany market (43K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Oct–Nov–Dec. Verdict: Skip it — 42/100.

Elemis: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.3% over the last 90 days and 1.7% of searches end in a purchase.

€33K

revenue / yr

Units sold / yr1K
Search volume / yr-12.3%43K
Conversion rate1.7%
Avg price€45.58

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers2 · 2
Top-5 product click share42%
Open market0%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement100%
New entrants (1y)5· 0 succeeded
Avg rating4.5★
Avg reviews1,403

Top Elemis products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 rising

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

0%

  • ELEMIS99%
  • Clinique1%

Elemis demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR1.7%Products35Brands2Top 5 Brands100%OOS Rate3.8%Rating4.5★Reviews1,403Avg BSR#1,227
3K2KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Top Elemis search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • elemis37K/yr
  • elemis pro-collagen marine cream4K/yr
  • elemis superfood2K/yr

What reviews say buyers love and hate about Elemis

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Reinigung18%

Hochwertiger, äußerst ergiebiger, effizient Feuchtigkeit spendender Cleansing Balm mit dezentem Duft

Qualität insgesamt16%

super Produkt

Eignung für Mischhaut11%

vertrage es trotz sehr sensibler Haut super.

Geruch10%

Luxuriäses Duschgefühl und Welnees-Duft

Preis-Leistungs-Verhältnis8%

Super Preis hier über Amazon

What buyers complain about

56% of reviews
Preis-Leistungs-Verhältnis18%

Das Geld nicht wert

Geruch8%

Es riecht wie Kaugummi

Hautgesundheit8%

hatte ich bei noch keiner anderern Creme und hab echt unempfindliche Haut.

Ölig/fettig8%

Ich machte leider schlechte Erfahrungen mit der Creme, das meine Haut viel fettiger geworden ist

Eignung für trockene Haut6%

Für sehr trockene oder empfindliche Haut könnte das eventuell etwas unangenehm sein

Elemis return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Produktzustand
22%
2Geruch
22%
3Einfache Reinigung
11%
4Kompatibilität – insgesamt
11%
5Qualität insgesamt
11%

Common Elemis questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elemis 42/100 on Amazon Germany — Skip it. The niche generates €33K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -12.3% over the last 90 days.
Search demand for Elemis on Amazon Germany peaks in Jul–Oct–Nov–Dec, where the busiest month runs 2.0× the quietest.