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Elektrische Lockenwickler

soft demand (-26.2% this quarter) — Elektrische Lockenwickler doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 969 of 1,260 Kosmetik niches · −6 vs the category median of 47

Market size 48Growth 12Conversion 51Competition 15Returns 27Price range 84Avg price 95Brand share 20Review moat 48Quality gap 82
This niche Category average · 1,260 niches

Is Elektrische Lockenwickler profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Elektrische Lockenwickler is a €259K/yr Amazon Germany market (189K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Elektrische Lockenwickler: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.2% over the last 90 days and 4.1% of searches end in a purchase.

€259K

revenue / yr

Units sold / yr6K
Search volume / yr-26.2%189K
Conversion rate4.1%
Avg price€33.21

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 97
Top-5 product click share82%
Open market8%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement62%
New entrants (1y)0· 0 succeeded
Avg rating4.2★
Avg reviews1,682

Top Elektrische Lockenwickler products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

€0€26K€52K€78K€104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

97

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

6%

  • Remington74%
  • BaByliss8%
  • BaBylissPRO4%
  • GMMH3%
  • CARMEN2%
  • BigKing2%
  • Open — no brand owns it (3 brands, 6%)

Elektrische Lockenwickler demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume189KCVR4.1%Products13Brands9Top 5 Brands92%OOS Rate0.0%Rating4.2★Reviews1,682Avg BSR#132
8K6KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Elektrische Lockenwickler search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lockenwickler aufheizbar46K/yr
  • heizwickler23K/yr
  • elektrische lockenwickler18K/yr
  • beheizbare lockenwickler19K/yr
  • hot rollers10K/yr
  • thermo lockenwickler11K/yr
  • lockenwickler elektrisch9K/yr
  • remington lockenwickler10K/yr
  • heiße lockenwickler7K/yr
  • heizlockenwickler6K/yr

What reviews say buyers love and hate about Elektrische Lockenwickler

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews
Benutzerfreundlichkeit29%

Einfache Handhabung

Qualität insgesamt15%

Super Produkt

Preis-Leistungs-Verhältnis11%

Super Preis-Leistung

beworben Vs Tatsächliches Produkt4%

Hält was es verspricht

Gesamtgröße4%

liegt gut in der Hand!

What buyers complain about

79% of reviews
Heizung31%

Es wird weder warm, noch heiß

Qualität insgesamt9%

Quantität vor Qualität

Haltbarkeit8%

Hält nicht lange

Preis-Leistungs-Verhältnis6%

Für den Preis ist das ehrlich gesagt einfach lächerlich

beworben Vs Tatsächliches Produkt5%

Naja nicht so wie in den videos

Elektrische Lockenwickler return rate & reasons

Why buyers send it back, as a share of all return requests.

4.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Funktionalität insgesamt
25%
2Gesamtgröße
12%
3Lockenwickler
11%
4Heizung
8%
5Qualität insgesamt
7%

Common Elektrische Lockenwickler questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Elektrische Lockenwickler 41/100 on Amazon Germany — Skip it. The niche generates €259K/yr across 13 tracked products. Search demand moved -26.2% over the last 90 days.
Search demand for Elektrische Lockenwickler on Amazon Germany peaks in Nov–Dec, where the busiest month runs 2.3× the quietest.