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effilierschere

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A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.

Market size 34Growth 23Conversion 85Competition 12Returns 95Price range 35Avg price 39Brand share 14Review moat 23Quality gap 57

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay€10.64

avg listing price — sweet spot $15–$100

Price range

Okay€5.59–€20.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€166K

€166K/yr · 164K searches

Growth

Bad-3.1%

90-day search growth — must beat 0% to launch

Review moat

Bad8,479.5

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad95%

top-5 brand share — brand-locked demand

Competition

Bad85%

top-5 click share — a locked-up shelf

According to Flapen's Amazon Germany niche tracking, effilierschere is a €166K/yr Amazon Germany market (164K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

effilierschere market data

Units sold / yr
15K–20K
avg 1,250–1,500/product
Revenue / yr
€160K–€213K
units × avg price
Conversion rate
9.5%
Avg BSR
#15
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
1.4%
Avg brand age
65 months
Avg seller age
201 days

Competition & brand share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • Candure54%
  • ULG18%
  • GTEX12%
  • CIICII7%
  • MJW4%
  • Drei Schwerter3%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -3.1% search growth over the last 90 days.
4K3KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top effilierschere search terms

  • effilierschere83K/yr
  • ausdünnschere14K/yr
  • effilierschere friseur15K/yr
  • ausdünnschere haare11K/yr
  • haarschere ausdünnen6K/yr
  • modellierschere8K/yr
  • thinning scissors5K/yr
  • schere zum ausdünnen der haare4K/yr
  • schere haare ausdünnen4K/yr
  • modellierschere friseur4K/yr
All search terms

Top effilierschere products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%€25K30%€50K45%€75K60%€100K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about effilierschere

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt32%

“Super Ware”

Preis-Leistungs-Verhältnis26%

“Preis Wunder”

beworben Vs Tatsächliches Produkt10%

“Wie erwartet”

Griff10%

“angenehm in der Hand”

Schärfe6%

“Super scharf”

Benutzerfreundlichkeit4%

“gute Handhabung”

Komfort insgesamt2%

“angenehm in der Hand”

Haarentfernung1%

“Gutes Hilfsmittel wenn man nicht zum Friseur will”

Gesamtgröße1%

“Liegt gut in der Hand”

Geschenk Zweck1%

“das ist ein tolles Geschenk für jeden”

What buyers complain about

Qualität insgesamt37%

“die billigste Qualität”

Haltbarkeit13%

“1x benutzt und schon nach fünf Schnitten defekt”

Schärfe13%

“Werden sehr schnell stumpf”

Produktzustand8%

“Bereits benutzte Ware”

Benutzerfreundlichkeit6%

“Unbrauchbar”

Dicke4%

“Ausdünnen Schere”

Stärke4%

“Ich finde die Scheere ziemlich stumpf”

Griff2%

“Scheren liegen schwer in der Hand”

Funktionalität insgesamt2%

“Die Schere blockiert sofort und schneidet nicht”

Design insgesamt2%

“Fehlkonstruktion / Unbrauchbar”

Top return reasons

Qualität insgesamt24%
Funktionalität insgesamt14%
Gesamtgröße14%
Schärfe12%
Defekt Material/Teile5%
Produktzustand4%
Rost/Korrodieren3%
Haltbarkeit3%
beworben Vs Tatsächliches Produkt3%
Materialqualität3%

Common questions

Is effilierschere profitable to sell on Amazon Germany?
The niche generates €166K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.1%. Flapen's verdict: Skip it (40/100).
How competitive is the effilierschere niche?
7 brands and 10 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in effilierschere?
Top complaints mined from reviews: Qualität insgesamt, Haltbarkeit, Schärfe. The return rate is 1.0%.
When does demand for effilierschere peak?
Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the effilierschere niche?
Listings span €5.59–€20.13; the average listing price is €10.64 (sweet spot $15–$100). The average incumbent carries 8,480 reviews — the moat a new listing must climb.