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Effilierschere

a concentrated shelf (top 5 take 85% of clicks) — Effilierschere doesn't clear our bar today.

Flapen Score

40
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Ranks 1,012 of 1,260 Kosmetik niches · −7 vs the category median of 47

Market size 34Growth 23Conversion 85Competition 12Returns 95Price range 35Avg price 39Brand share 14Review moat 23Quality gap 57
This niche Category average · 1,260 niches

Is Effilierschere profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Effilierschere is a €166K/yr Amazon Germany market (164K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 40/100.

Effilierschere: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -3.1% over the last 90 days and 9.5% of searches end in a purchase.

€166K

revenue / yr

Units sold / yr20K
Search volume / yr-3.1%164K
Conversion rate9.5%
Avg price€10.64

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 10
Top-5 product click share85%
Open market5%
Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews8,480

Top Effilierschere products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.

€0€25K€50K€75K€100K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

10

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • Candure54%
  • ULG18%
  • GTEX12%
  • CIICII7%
  • MJW4%
  • Drei Schwerter3%
  • Open — no brand owns it (1 brand, 3%)

Effilierschere demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume164KCVR9.5%Products10Brands7Top 5 Brands95%OOS Rate1.4%Rating4.4★Reviews8,480Avg BSR#15
4K3KHoliday '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Effilierschere search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • effilierschere83K/yr
  • ausdünnschere14K/yr
  • effilierschere friseur15K/yr
  • ausdünnschere haare11K/yr
  • haarschere ausdünnen6K/yr
  • modellierschere8K/yr
  • thinning scissors5K/yr
  • schere zum ausdünnen der haare4K/yr
  • schere haare ausdünnen4K/yr
  • modellierschere friseur4K/yr

What reviews say buyers love and hate about Effilierschere

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Qualität insgesamt32%

Super Ware

Preis-Leistungs-Verhältnis26%

Preis Wunder

beworben Vs Tatsächliches Produkt10%

Wie erwartet

Griff10%

angenehm in der Hand

Schärfe6%

Super scharf

What buyers complain about

91% of reviews
Qualität insgesamt37%

die billigste Qualität

Haltbarkeit13%

1x benutzt und schon nach fünf Schnitten defekt

Schärfe13%

Werden sehr schnell stumpf

Produktzustand8%

Bereits benutzte Ware

Benutzerfreundlichkeit6%

Unbrauchbar

Effilierschere return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Qualität insgesamt
24%
2Funktionalität insgesamt
14%
3Gesamtgröße
14%
4Schärfe
12%
5Defekt Material/Teile
5%

Common Effilierschere questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Effilierschere 40/100 on Amazon Germany — Skip it. The niche generates €166K/yr across 10 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -3.1% over the last 90 days.
Search demand for Effilierschere on Amazon Germany is steady year-round — the busiest month runs 1.2× the quietest.