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53

duttkissen

Worth a look

Shows a thin review moat (226 avg reviews), but prices mostly outside the sweet spot ($3.86–$9.78) keeps it on the watch list.

Market size 10Growth 39Conversion 76Competition 62Returns 86Price range 0Avg price 16Brand share 66Review moat 89Quality gap 87

Review moat

Great225.79

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+11.1%

90-day search growth — must beat 0% to launch

Avg price

Bad€5.67

avg listing price — sweet spot $15–$100

Market size

Bad€40K

€40K/yr · 99K searches

Price range

Bad€3.86–€9.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon Germany niche tracking, duttkissen is a €40K/yr Amazon Germany market (99K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

duttkissen market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
€34K–€45K
units × avg price
Conversion rate
7.1%
Avg BSR
#94
Page quality
0%
Prime
100%
Sponsored
86%
Out of stock
12.0%
Avg brand age
29 months
Avg seller age
221 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

37

Top-5 brand share

65%

Top 20: 97%

Top-5 click share

48%

Top 20: 91%

Open market

31%

  • URAQT33%
  • ZHUDAZHAO13%
  • Deepton8%
  • Yoosso6%
  • CORTNEY5%
  • TIESOME3%

Top duttkissen search terms

  • duttkissen56K/yr
  • duttkissen klein15K/yr
  • duttkissen groß8K/yr
  • haardonut7K/yr
  • dutt kissen5K/yr
  • duttkissen blond5K/yr
  • duttkissen braun3K/yr
All search terms

Top duttkissen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€3K12%€5K16%€6K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about duttkissen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt20%

“Super Produkt”

beworben Vs Tatsächliches Produkt15%

“das Produkt entspricht voll und ganz der Artikelbeschreibung.”

Haarstyling12%

“Umfangreiches Styling-Set für lange Haare”

Haltbarkeit7%

“Die Haltbarkeit der Tools ist vollkommen ausreichend”

Benutzerfreundlichkeit6%

“Mit etwas Übung lassen sich die einzelnen Tools gut anwenden”

Form/Stil5%

“Tolles Styling-Set, vielseitig, einfach zu nutzen und perfekt für schnelle Frisuren”

Weiches Gefühl4%

“Funktionieren gut, sind weich”

Eignung für lockiges Haar4%

“Praktisches Set für verschiedene Frisuren”

Einfache Anwendung4%

“lassen sich dadurch wirklich gut anwenden.”

Anleitung/Benutzerhandbuch/Fehlerbehebung4%

“eine Anleitung liegt ebenfalls bei.”

What buyers complain about

Gleichgewicht/Stabilität14%

“Nach mehreren Anwendungen bekommt man es nicht mehr stabil”

Gesamtgröße14%

“Leider war eines minimal kleiner als das andere”

Dicke13%

“dünn, das ist leider alles unbrauchbar für mich”

Eignung Glattes Haar7%

“Für dicke Haare nicht geeignet”

Materialqualität7%

“Material leider nicht”

Farbe7%

“kein schwarz”

Preis-Leistungs-Verhältnis7%

“zu teuer”

Eignung für langes Haar6%

“Set nur für ganz lange und viele Haare”

Anleitung/Benutzerhandbuch/Fehlerbehebung5%

“leider ohne Anleitung für Anfänger schwer zu nutzen.”

Haltbarkeit2%

“nur für den einmaligen Gebrauch geeignet - da es sehr schnell reißt.”

Top return reasons

Gesamtgröße33%
Qualität insgesamt13%
Funktionalität insgesamt11%
Eignung für kurzes Haar9%
Farbe5%
Eignung für langes Haar5%
Materialqualität3%
Defekt Material/Teile3%
Form/Stil3%
Haltbarkeit2%

Common questions

Is duttkissen profitable to sell on Amazon Germany?
The niche generates €40K/yr across 29 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +11.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the duttkissen niche?
24 brands and 37 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in duttkissen?
Top complaints mined from reviews: Gleichgewicht/Stabilität, Gesamtgröße, Dicke. The return rate is 1.5%.
What does it cost to enter the duttkissen niche?
Listings span €3.86–€9.78; the average listing price is €5.67 (sweet spot $15–$100). The average incumbent carries 226 reviews — the moat a new listing must climb.