How competitive is the Duschgel Kokos niche on Amazon Germany?

3 brands and 37 sellers compete in Duschgel Kokos on Amazon Germany. The top 5 Duschgel Kokos products take 50% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Duschgel Kokos?

Duschgel Kokos buyers on Amazon Germany complain most about Geruch, Auslaufsicher, Sprachprobleme, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Duschgel Kokos niche?

Duschgel Kokos sells for €2.25 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €1.46–€9.00. The average incumbent carries 375 reviews — the moat a new listing must climb.

Duschgel Kokos

brand-locked demand (top 5 brands take 100% of clicks) — Duschgel Kokos doesn't clear our bar today.

Flapen Score

Skip it

Ranks 679 of 1,260 Kosmetik niches · −1 vs the category median of 47

This niche Category average · 1,260 niches

Is Duschgel Kokos profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duschgel Kokos is a €70K/yr Amazon Germany market (291K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Sep–Nov. Verdict: Skip it — 46/100.

Duschgel Kokos: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +38.2% over the last 90 days and 10.7% of searches end in a purchase.

€70K

revenue / yr

Units sold / yr80K

Search volume / yr+38.2%291K

Conversion rate10.7%

Avg price€2.25

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 37

Top-5 product click share50%

Open market0%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 27 products

Top Duschgel Kokos products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

NIVEA Summer Happiness Duschgel 250ml

Price: €1.69
Rating: 4.8/5
Reviews: 240
Age: 2y ago

NIVEA Lemongrass & Oil Erfrischendes Körperduschgel 250 ml

Price: €1.67
Rating: 4.8/5
Reviews: 369
Age: 5y ago

NIVEA Duschgel Creme Care 250 ml

Price: €1.78
Rating: 4.8/5
Reviews: 185
Age: 5y ago

NIVEA Creme Soft Pflegedusche Duschgel mit Vitaminen und wertvollen Ölen feuchtigkeitsspendende und pH-hautneutrale Cremedusche mit mildem Duft (250 ml)

Price: €1.46
Rating: 4.6/5
Reviews: 386
Age: 1y ago

NIVEA Creme Soft Pflegedusche (500 ml) zart duftendes Duschgel mit samtweichem Schaum seidige Cremedusche mit wertvollem Mandel-Öl

Price: €3.24
Rating: 4.6/5
Reviews: 571
Age: 7y ago

Newest

by launch date

NIVEA Creme Soft Pflegedusche Nachfüllbeutel pH-hautneutrales Duschgel mit Vitaminen und wertvollen Ölen Cremedusche im wiederverschließbaren Nachfüllpack (500 ml)

Price: €3.29
Rating: 4.7/5
Reviews: 41
Age: 4mo ago

NIVEA Orchard Breeze Artist Edition Duschgel pH-hautneutrale Pflegedusche mit Vitamin C & E Duschbad mit fruchtigen Duft von Apfel und Zitrusdüften (250 ml)

Price: €1.63
Rating: 4.6/5
Reviews: 130
Age: 1y ago

NIVEA Tropical Sunrise Artist Edition Duschgel pH-hautneutrale Pflegedusche mit Vitamin C & E Duschbad mit einer Duftkomposition aus exotischen Früchten (250 ml)

Price: €1.93
Rating: 4.6/5
Reviews: 137
Age: 1y ago

NIVEA Creme Soft Pflegedusche Duschgel mit Vitaminen und wertvollen Ölen feuchtigkeitsspendende und pH-hautneutrale Cremedusche mit mildem Duft (250 ml)

Price: €1.46
Rating: 4.6/5
Reviews: 386
Age: 1y ago

NIVEA Cashmere & Cottonseed Oil Pflegedusche pH-hautneutrales Duschgel mit Vitaminen und wertvollen Ölen feuchtigkeitsspendende Cremedusche mit Orchideen-Duft (250 ml)

Price: €1.57
Rating: 4.6/5
Reviews: 200
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

50%

Top 20: 91%

Open market

NIVEA72%
Beiersdorf24%
NIVEA MEN4%
Open — no brand owns it (0%)

Duschgel Kokos demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume291KCVR10.7%Products27Brands3Top 5 Brands100%OOS Rate6.6%Rating4.6★Reviews375Avg BSR#241

Peak months: Feb, Sep, Nov · busiest ÷ quietest = 3.5×

Top Duschgel Kokos search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nivea duschgel210K/yr +26.9%8.8% conv.
nivea duschgel damen24K/yr +84.8%10.0% conv.
duschgel nivea20K/yr +38.4%12.7% conv.
nivea sun duschgel6K/yr +287.8%9.6% conv.
duschgel damen nivea9K/yr +63.1%10.2% conv.
duschgel nivea damen6K/yr +46.7%13.2% conv.
nivea shower gel5K/yr +29.4%7.9% conv.
nivea duschcreme5K/yr +13.7%8.6% conv.
nivea summer happiness duschgel3K/yr +300.6%9.7% conv.
nivea dusche2K/yr +39.5%11.1% conv.

What reviews say buyers love and hate about Duschgel Kokos

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Geruch51%

“Dufte”

Qualität insgesamt12%

“Good produkt”

Preis-Leistungs-Verhältnis7%

“Super Preis Leistung”

Weiches Gefühl7%

“NIVEA Creme Soft Pflegedusche, alles bestens”

Komfort insgesamt3%

“Angenehm auf der Haut”

What buyers complain about

71% of reviews

Geruch43%

“Der Duft könnte etwas kräftiger sein, sonst alles ok”

Auslaufsicher13%

“Nivea ausgelaufen, eßbare ware wurde ungenießbar”

Sprachprobleme5%

“Achtung - nicht die deutsche Variante”

Produktzustand5%

“Geöffnet und benutzt erhalten”

Preis-Leistungs-Verhältnis3%

“Preis ist aber etwas zu hoch, für ein Duschgel”

Duschgel Kokos return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch

100%

Common Duschgel Kokos questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duschgel Kokos 46/100 on Amazon Germany — Skip it. The niche generates €70K/yr across 27 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +38.2% over the last 90 days.