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Duft-sets

Duft-sets shows low returns (0.3%), but weak search conversion (1.0%) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 26% of 1,260 Kosmetik niches · +5 vs the category median of 47

Market size 22Growth 18Conversion 12Competition 57Returns 98Price range 91Avg price 95Brand share 75Review moat 36Quality gap 76
This niche Category average · 1,260 niches

Is Duft-sets profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Duft-sets is a €86K/yr Amazon Germany market (317K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Duft-sets: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.4% over the last 90 days and 1.0% of searches end in a purchase.

€86K

revenue / yr

Units sold / yr4K
Search volume / yr-14.4%317K
Conversion rate1.0%
Avg price€28.31

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers19 · 112
Top-5 product click share51%
Open market40%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement50%
New entrants (1y)13· 6 succeeded
Avg rating4.3★
Avg reviews2,860

Top Duft-sets products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€9K€17K€26K€34K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

112

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

51%

Top 20: 92%

Open market

34%

  • WALDSEELE23%
  • Charrier Parfums15%
  • Lattafa9%
  • Yves Saint Laurent7%
  • GUESS7%
  • JEAN PAUL GAULTIER5%

Duft-sets demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume317KCVR1.0%Products26Brands19Top 5 Brands60%OOS Rate9.3%Rating4.3★Reviews2,860Avg BSR#411
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×

Top Duft-sets search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • parfüm set damen30K/yr
  • parfüm set26K/yr
  • parfum damen set29K/yr
  • parfum set damen26K/yr
  • parfum set20K/yr
  • mini parfum set damen13K/yr
  • mini parfüm set41K/yr
  • parfum miniaturen24K/yr
  • parfum set damen geschenkset12K/yr
  • duft-sets13K/yr

What reviews say buyers love and hate about Duft-sets

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Geruch49%

Lieblingsdüfte

Geschenk Zweck24%

was sie ideal auch zum Verschenken macht.

Qualität insgesamt8%

Sehr schöne Produkt

Preis-Leistungs-Verhältnis4%

Prima Preis Leistung

Gesamtgröße2%

Die Größe ist praktisch für Reisen oder zum Mitnehmen in der Handtasche

What buyers complain about

78% of reviews
Geruch32%

Duft

Gesamtgröße12%

Kleiner als erwartet

Haltbarkeit8%

hält nicht lange

Preis-Leistungs-Verhältnis7%

irgendwie teuer aus

beworben Vs Tatsächliches Produkt5%

Hält nicht was es verspricht

Duft-sets return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
48%
2Gesamtgröße
19%
3beworben Vs Tatsächliches Produkt
6%
4Qualität insgesamt
6%
5Preis-Leistungs-Verhältnis
5%

Common Duft-sets questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Duft-sets 52/100 on Amazon Germany — Worth a look. The niche generates €86K/yr across 26 tracked products. 6 of 13 products launched in the last 360 days are still selling. Search demand moved -14.4% over the last 90 days.
Search demand for Duft-sets on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 6.7× the quietest.