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dsquared2

Skip it

A small market ($48K/yr) — this niche doesn't clear our bar today.

Market size 12Growth 21Conversion 24Competition 76Returns 44Price range 62Avg price 95Brand share 53Review moat 70Quality gap 58

Avg price

Incredible€37.62

avg listing price — sweet spot $15–$100

Competition

Great39%

top-5 click share — an open shelf

Review moat

Good704.16

avg incumbent reviews — the moat a new listing must climb

Price range

Good€11.49–€149.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Growth

Bad-8.2%

90-day search growth — must beat 0% to launch

Market size

Bad€48K

€48K/yr · 68K searches

According to Flapen's Amazon Germany niche tracking, dsquared2 is a €48K/yr Amazon Germany market (68K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

dsquared2 market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
€47K–€56K
units × avg price
Conversion rate
1.9%
Avg BSR
#2,505
Page quality
0%
Prime
64%
Sponsored
54%
Out of stock
10.1%
Avg brand age
55 months
Avg seller age
183 days

Competition & brand share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

155

Top-5 brand share

73%

Top 20: 96%

Top-5 click share

39%

Top 20: 72%

Open market

24%

  • DSQUARED246%
  • Kdtoll9%
  • M&Catree8%
  • Von Dutch6%
  • Lyle & Scott5%
  • Wantism3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Top dsquared2 search terms

  • dsquared223K/yr
  • dsquared2 cap15K/yr
  • dsquared2 wood9K/yr
  • dsquared5K/yr
  • wood parfum herren6K/yr
  • dsquared2 herren5K/yr
  • the woods parfum2K/yr
  • wood dsquared23K/yr
All search terms

Top dsquared2 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%€2K8%€4K12%€6K16%€8K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about dsquared2

What buyers praise and complain about, mined from review topics.

What buyers love

Geruch38%

“Mega Duft”

Qualität insgesamt18%

“Cool und sehrgut verarbeitet”

Gesamtgröße11%

“Schön und passt”

Komfort insgesamt6%

“Schick und angenehm zu tragen, ich habe schon eine zweite bestellt”

beworben Vs Tatsächliches Produkt5%

“Danke,alles wie beschrieben”

Eignung heißes Wetter4%

“super für den anstehenden Frühling/Sommer”

Preis-Leistungs-Verhältnis4%

“bestes preis/leistungsverhältnis”

Geschenk Zweck3%

“Geschenk”

Design insgesamt2%

“Gute Verarbeitung, bei mir gute Passform alles wie auf den Produktbildern zu sehen”

Stärke2%

“stabile Cap”

What buyers complain about

Form/Stil11%

“Ich finde die echt nicht schön was Form betrifft”

Dicke11%

“Extrem dünner Stoff, der durchblicken lässt”

Qualität insgesamt11%

“Qualität schrecklich wenn man es mit New Era vergleicht”

Preis-Leistungs-Verhältnis11%

“Sehr traurig für den Preis”

Gesamtgröße11%

“Sitzt überhaupt nicht, der Ausschnitt ist riesig”

Haltbarkeit11%

“hält nicht lange”

Portabilität11%

“Sonst schöne Kappe leider nicht tragbar uner längeren Zeitraum”

Hautgesundheit6%

“Er dauert viel zu wenig lange auf der Haut”

Geruch6%

“Für ein Parfum zu schwach”

Top return reasons

Gesamtgröße52%
Breite6%
Farbe4%
beworben Vs Tatsächliches Produkt4%
Geruch3%
Materialqualität3%
Lücke/Loch3%
Nähen/Finish/Polieren2%
Form/Stil2%
Länge2%

Common questions

Is dsquared2 profitable to sell on Amazon Germany?
The niche generates €48K/yr across 50 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Skip it (45/100).
How competitive is the dsquared2 niche?
25 brands and 155 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in dsquared2?
Top complaints mined from reviews: Form/Stil, Dicke, Qualität insgesamt. The return rate is 3.5%.
When does demand for dsquared2 peak?
Demand peaks in Nov–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the dsquared2 niche?
Listings span €11.49–€149.28; the average listing price is €37.62 (sweet spot $15–$100). The average incumbent carries 704 reviews — the moat a new listing must climb.