drunk elephant
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible€23.01avg listing price — sweet spot $15–$100
Price range
Great€7.53–€40.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,060.53avg incumbent reviews — the moat a new listing must climb
Market size
Bad€70K€70K/yr · 414K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-28.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, drunk elephant is a €70K/yr Amazon Germany market (414K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
drunk elephant market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- €92K–€115K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #1,165
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 19%
- Out of stock
- 11.5%
- Avg brand age
- 41 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
52
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
3%
- BYOMA51%
- Glow Recipe29%
- Katomi9%
- Beliky Girl4%
- Bubble Skincare2%
- W72%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top drunk elephant search terms
- byoma132K/yr
- glow recipe102K/yr
- bubble skincare76K/yr
- byoma skincare34K/yr
- skincare bubble10K/yr
- glow recipe set11K/yr
- glow recipe toner9K/yr
- skin care bubble4K/yr
- bubble skincare set5K/yr
- bubble skin care5K/yr
Top drunk elephant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BYOMA Feuchtigkeitsspendende Gel-Creme (50 ml) leichte ölfreie tägliche Feuchtigkeitspflege mit Barriere-Reparatur Niacinamid und grünem Tee für alle Hauttypen alkoholfrei vegan
BYOMA€16.214.4★5,179 rev
BYOMA Hydrating Milky Toner (150ml) für trockene Haut - Ultra Hydrating Beruhigt die Haut schließt Feuchtigkeit ein reduziert Rötungen - Barrier Repair Vegan
BYOMA€15.674.7★5,917 rev
Glow Recipe Watermelon Glow Porentiefes Gesichtswasser PHA und BHA mildes Peeling-Gesichtswasser mit Hyaluronsäure Kaktuswasser beruhigender Gurke und Tee-Extrakt Reisegröße 40 ml
Glow Recipe€22.824.5★4,457 rev
Slam Dunk Feuchtigkeitsspendende Gesichtscreme Leichte Gesichtscreme mit Vitamin E + Aloe Vera Tägliche Feuchtigkeitscreme für normale + trockene Haut Hautpflege mit Blaulichtschutz (50 ml)
Katomi€13.174.3★44 rev
BYOMA - Hydrating Starter Skincare Kit
BYOMA€26.474.6★1,538 rev
Newest
by launch date
Glow Recipe Best of Glow Hues Kit - Travel Size Hue Drops Sun Glow Full Size Dewy Flush Blush & Travel Size Glass Balm Lip Treatment (3 Count)
Glow Recipe€35.69112 rev
Glow Recipe Dewy Babies Reise-Hautpflege-Set Pflaume Plump Hyaluronsäure Serum + Dewy Flush getönte Rouge-Tropfen + Pink Juice Face Moisturizer + Bronzing Hue Drops + Ultra Fine Facial Mist (5 Stück
Glow Recipe€36.52286 rev
Slam Dunk Feuchtigkeitsspendende Gesichtscreme Leichte Gesichtscreme mit Vitamin E + Aloe Vera Tägliche Feuchtigkeitscreme für normale + trockene Haut Hautpflege mit Blaulichtschutz (50 ml)
Katomi€13.1744 rev
W7 Skin Quench Full Size Skincare Geschenkset Hydrating Bundle mit Aloe & Ceramiden
W7€11.98989 rev
BYOMA Original PHYTO-MUCIN GLOW SERUM | Feuchtigkeitsspendendes Serum für straffere und straffere Haut | ohne Alkohol und Parfüm | 40 ml | VEGANO | by BELLA
BYOMA€27.191,716 rev
Trending
90-day click momentumGlow Recipe Best of Glow Hues Kit - Travel Size Hue Drops Sun Glow Full Size Dewy Flush Blush & Travel Size Glass Balm Lip Treatment (3 Count)
Glow Recipe€35.694.7★
Glow Recipe - Watermelon Glow AHA Night Treatment 25ml
Glow Recipe€31.224.3★
W7 Skin Quench Full Size Skincare Geschenkset Hydrating Bundle mit Aloe & Ceramiden
W7€11.984.7★
BYOMA - Hydrating Starter Skincare Kit
BYOMA€26.474.6★
BYOMA Original PHYTO-MUCIN GLOW SERUM | Feuchtigkeitsspendendes Serum für straffere und straffere Haut | ohne Alkohol und Parfüm | 40 ml | VEGANO | by BELLA
BYOMA€27.194.6★
What buyers say about drunk elephant
What buyers praise and complain about, mined from review topics.What buyers love
“Feuchtigkeits-Boost”
“SKIN Hydrated Ever After Skincare überzeugt”
“Der beste Toner für meine haut”
“Make-up sitzt jetzt perfekt - super, vielen Dank”
“Super Produkt”
“sieht so dewy aus”
“Guter Duft, gute Textur”
“Die beschenkte meinte die Marke steht für sich”
“Preis Leistung gut”
“Es zieht überraschend gut ein”
What buyers complain about
“Haut leider mit Rötungen und Irritationen”
“Die Packung sieht toll aus und ist durchaus praktikabel, leider reagiert meine trockene, sensible Haut auf diesen Toner mit Akne”
“Sehr kleiner als gedacht also mini Mini Mini Dosen”
“Nur der Preis ist echt happig”
Top return reasons
Common questions
- Is drunk elephant profitable to sell on Amazon Germany?
- The niche generates €70K/yr across 32 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the drunk elephant niche?
- 10 brands and 52 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in drunk elephant?
- Top complaints mined from reviews: Allergien, Eignung für trockene Haut, Gesamtgröße. The return rate is 0.2%.
- When does demand for drunk elephant peak?
- Demand peaks in Jan–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the drunk elephant niche?
- Listings span €7.53–€40.74; the average listing price is €23.01 (sweet spot $15–$100). The average incumbent carries 2,061 reviews — the moat a new listing must climb.