Drunk Elephant
FailBuyers convert on only 0.7% of searches, so Drunk Elephant is a Fail.
- Flapen Score
- 42 / 100Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 4742
- Market size
- €70K/yr414K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 47%top-5 click share · 10 brands · 52 sellers
Flapen Score
Drunk Elephant against its category
The dotted line is the Kosmetik average. Past it, Drunk Elephant is stronger. Inside it, weaker.
Market
The Drunk Elephant market on Amazon at a glance
Shoppers on Amazon Germany searched for Drunk Elephant 414K times last year and spent an estimated €70K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 0.7% of those searches ended in a purchase.
Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €70K a year.
- Searches, last 12 months
- 414K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 0.7%
- Market size, estimated
- €70Ka year
- Peak month
- December1.8× the quietest month
- Top search term
- byoma132K searches a year
02 · Price
A sale here is worth €23.01.
Listings sell for €23.01 on average, from €7.53 to €40.74. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €23.01 that is €0 to €2K a year per listing.
- Average price
- €23.01inside the $15 to $100 sweet spot
- Price range
- €7.53–€40.74
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
19% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 11.5% of listings are out of stock. The average listing ranks #1,165 within Gesicht. It carries 2,061 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 19%
- Prime listings
- 97%
- Out of stock, average day
- 11.5%
- Average rank
- #1,165in Gesicht
- Average rating
- 4.43 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,061per listing
- Listings tracked
- 32
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Drunk Elephant products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BYOMA Feuchtigkeitsspendende Gel-Creme (50 ml) leichte ölfreie tägliche Feuchtigkeitspflege mit Barriere-Reparatur Niacinamid und grünem Tee für alle Hauttypen alkoholfrei vegan
- Price
- €16.21
- Rating
- 4.4/5
- Reviews
- 5,179
- Age
- 1y ago

BYOMA Hydrating Milky Toner (150ml) für trockene Haut - Ultra Hydrating Beruhigt die Haut schließt Feuchtigkeit ein reduziert Rötungen - Barrier Repair Vegan
- Price
- €15.67
- Rating
- 4.7/5
- Reviews
- 5,917
- Age
- 1y ago

Glow Recipe Watermelon Glow Porentiefes Gesichtswasser PHA und BHA mildes Peeling-Gesichtswasser mit Hyaluronsäure Kaktuswasser beruhigender Gurke und Tee-Extrakt Reisegröße 40 ml
- Price
- €22.82
- Rating
- 4.5/5
- Reviews
- 4,457
- Age
- 5y ago

Slam Dunk Feuchtigkeitsspendende Gesichtscreme Leichte Gesichtscreme mit Vitamin E + Aloe Vera Tägliche Feuchtigkeitscreme für normale + trockene Haut Hautpflege mit Blaulichtschutz (50 ml)
- Price
- €13.17
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

BYOMA - Hydrating Starter Skincare Kit
- Price
- €26.47
- Rating
- 4.6/5
- Reviews
- 1,538
- Age
- 1y ago
Trending
estimated 90-day click momentum
Glow Recipe Best of Glow Hues Kit - Travel Size Hue Drops Sun Glow Full Size Dewy Flush Blush & Travel Size Glass Balm Lip Treatment (3 Count)
- Price
- €35.69
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 5mo ago

Glow Recipe - Watermelon Glow AHA Night Treatment 25ml
- Price
- €31.22
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 2y ago

W7 Skin Quench Full Size Skincare Geschenkset Hydrating Bundle mit Aloe & Ceramiden
- Price
- €11.98
- Rating
- 4.7/5
- Reviews
- 989
- Age
- 1y ago

BYOMA - Hydrating Starter Skincare Kit
- Price
- €26.47
- Rating
- 4.6/5
- Reviews
- 1,538
- Age
- 1y ago

BYOMA Original PHYTO-MUCIN GLOW SERUM | Feuchtigkeitsspendendes Serum für straffere und straffere Haut | ohne Alkohol und Parfüm | 40 ml | VEGANO | by BELLA
- Price
- €27.19
- Rating
- 4.6/5
- Reviews
- 1,716
- Age
- 1y ago
Newest
by launch date
Glow Recipe Best of Glow Hues Kit - Travel Size Hue Drops Sun Glow Full Size Dewy Flush Blush & Travel Size Glass Balm Lip Treatment (3 Count)
- Price
- €35.69
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 5mo ago

Glow Recipe Dewy Babies Reise-Hautpflege-Set Pflaume Plump Hyaluronsäure Serum + Dewy Flush getönte Rouge-Tropfen + Pink Juice Face Moisturizer + Bronzing Hue Drops + Ultra Fine Facial Mist (5 Stück
- Price
- €36.52
- Rating
- 4.7/5
- Reviews
- 286
- Age
- 1y ago

Slam Dunk Feuchtigkeitsspendende Gesichtscreme Leichte Gesichtscreme mit Vitamin E + Aloe Vera Tägliche Feuchtigkeitscreme für normale + trockene Haut Hautpflege mit Blaulichtschutz (50 ml)
- Price
- €13.17
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago

W7 Skin Quench Full Size Skincare Geschenkset Hydrating Bundle mit Aloe & Ceramiden
- Price
- €11.98
- Rating
- 4.7/5
- Reviews
- 989
- Age
- 1y ago

BYOMA Original PHYTO-MUCIN GLOW SERUM | Feuchtigkeitsspendendes Serum für straffere und straffere Haut | ohne Alkohol und Parfüm | 40 ml | VEGANO | by BELLA
- Price
- €27.19
- Rating
- 4.6/5
- Reviews
- 1,716
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
52
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 88%
Open market
3%
- BYOMA51%
- Glow Recipe29%
- Katomi9%
- Beliky Girl4%
- Bubble Skincare2%
- W72%
- Open — no brand owns it (4 brands, 3%)
Demand
Drunk Elephant search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Drunk Elephant search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- byoma132K/yr
- glow recipe102K/yr
- bubble skincare76K/yr
- byoma skincare34K/yr
- skincare bubble10K/yr
- glow recipe set11K/yr
- glow recipe toner9K/yr
- skin care bubble4K/yr
- bubble skincare set5K/yr
- bubble skin care5K/yr
Reviews and returns
What reviews say buyers love and hate about Drunk Elephant
We read the reviews and the return reasons for every product selling here.
“Haut leider mit Rötungen und Irritationen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Drunk Elephant questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









