Drunk Elephant
weak search conversion (0.7%) — Drunk Elephant doesn't clear our bar today.
Flapen Score
Ranks 916 of 1,260 Kosmetik niches · −5 vs the category median of 47
Is Drunk Elephant profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Drunk Elephant is a €70K/yr Amazon Germany market (414K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 42/100.
Drunk Elephant: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.3% over the last 90 days and 0.7% of searches end in a purchase.
€70K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Drunk Elephant products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BYOMA Feuchtigkeitsspendende Gel-Creme (50 ml) leichte ölfreie tägliche Feuchtigkeitspflege mit Barriere-Reparatur Niacinamid und grünem Tee für alle Hauttypen alkoholfrei vegan
- Price
- €16.21
- Rating
- 4.4/5
- Reviews
- 5,179
- Age
- 1y ago
BYOMA Hydrating Milky Toner (150ml) für trockene Haut - Ultra Hydrating Beruhigt die Haut schließt Feuchtigkeit ein reduziert Rötungen - Barrier Repair Vegan
- Price
- €15.67
- Rating
- 4.7/5
- Reviews
- 5,917
- Age
- 1y ago
Glow Recipe Watermelon Glow Porentiefes Gesichtswasser PHA und BHA mildes Peeling-Gesichtswasser mit Hyaluronsäure Kaktuswasser beruhigender Gurke und Tee-Extrakt Reisegröße 40 ml
- Price
- €22.82
- Rating
- 4.5/5
- Reviews
- 4,457
- Age
- 5y ago
Slam Dunk Feuchtigkeitsspendende Gesichtscreme Leichte Gesichtscreme mit Vitamin E + Aloe Vera Tägliche Feuchtigkeitscreme für normale + trockene Haut Hautpflege mit Blaulichtschutz (50 ml)
- Price
- €13.17
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago
BYOMA - Hydrating Starter Skincare Kit
- Price
- €26.47
- Rating
- 4.6/5
- Reviews
- 1,538
- Age
- 1y ago
Trending
90-day click momentum
Glow Recipe Best of Glow Hues Kit - Travel Size Hue Drops Sun Glow Full Size Dewy Flush Blush & Travel Size Glass Balm Lip Treatment (3 Count)
- Price
- €35.69
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 5mo ago
Glow Recipe - Watermelon Glow AHA Night Treatment 25ml
- Price
- €31.22
- Rating
- 4.3/5
- Reviews
- 20
- Age
- 2y ago
W7 Skin Quench Full Size Skincare Geschenkset Hydrating Bundle mit Aloe & Ceramiden
- Price
- €11.98
- Rating
- 4.7/5
- Reviews
- 989
- Age
- 1y ago
BYOMA - Hydrating Starter Skincare Kit
- Price
- €26.47
- Rating
- 4.6/5
- Reviews
- 1,538
- Age
- 1y ago
BYOMA Original PHYTO-MUCIN GLOW SERUM | Feuchtigkeitsspendendes Serum für straffere und straffere Haut | ohne Alkohol und Parfüm | 40 ml | VEGANO | by BELLA
- Price
- €27.19
- Rating
- 4.6/5
- Reviews
- 1,716
- Age
- 1y ago
Newest
by launch dateGlow Recipe Best of Glow Hues Kit - Travel Size Hue Drops Sun Glow Full Size Dewy Flush Blush & Travel Size Glass Balm Lip Treatment (3 Count)
- Price
- €35.69
- Rating
- 4.7/5
- Reviews
- 112
- Age
- 5mo ago
Glow Recipe Dewy Babies Reise-Hautpflege-Set Pflaume Plump Hyaluronsäure Serum + Dewy Flush getönte Rouge-Tropfen + Pink Juice Face Moisturizer + Bronzing Hue Drops + Ultra Fine Facial Mist (5 Stück
- Price
- €36.52
- Rating
- 4.7/5
- Reviews
- 286
- Age
- 1y ago
Slam Dunk Feuchtigkeitsspendende Gesichtscreme Leichte Gesichtscreme mit Vitamin E + Aloe Vera Tägliche Feuchtigkeitscreme für normale + trockene Haut Hautpflege mit Blaulichtschutz (50 ml)
- Price
- €13.17
- Rating
- 4.3/5
- Reviews
- 44
- Age
- 1y ago
W7 Skin Quench Full Size Skincare Geschenkset Hydrating Bundle mit Aloe & Ceramiden
- Price
- €11.98
- Rating
- 4.7/5
- Reviews
- 989
- Age
- 1y ago
BYOMA Original PHYTO-MUCIN GLOW SERUM | Feuchtigkeitsspendendes Serum für straffere und straffere Haut | ohne Alkohol und Parfüm | 40 ml | VEGANO | by BELLA
- Price
- €27.19
- Rating
- 4.6/5
- Reviews
- 1,716
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
10 falling
Sellers
52
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
3%
- BYOMA51%
- Glow Recipe29%
- Katomi9%
- Beliky Girl4%
- Bubble Skincare2%
- W72%
- Open — no brand owns it (4 brands, 3%)
Drunk Elephant demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Dec · busiest ÷ quietest = 1.8×
Top Drunk Elephant search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- byoma132K/yr
- glow recipe102K/yr
- bubble skincare76K/yr
- byoma skincare34K/yr
- skincare bubble10K/yr
- glow recipe set11K/yr
- glow recipe toner9K/yr
- skin care bubble4K/yr
- bubble skincare set5K/yr
- bubble skin care5K/yr
What reviews say buyers love and hate about Drunk Elephant
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Feuchtigkeits-Boost”
“SKIN Hydrated Ever After Skincare überzeugt”
“Der beste Toner für meine haut”
“Make-up sitzt jetzt perfekt - super, vielen Dank”
“Super Produkt”
What buyers complain about
69% of reviews“Haut leider mit Rötungen und Irritationen”
“Die Packung sieht toll aus und ist durchaus praktikabel, leider reagiert meine trockene, sensible Haut auf diesen Toner mit Akne”
“Sehr kleiner als gedacht also mini Mini Mini Dosen”
“Nur der Preis ist echt happig”
Drunk Elephant return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Drunk Elephant questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
