Dr Bronner
FailThe top 5 brands take 100% of clicks, so Dr Bronner is a Fail.
- Flapen Score
- 47 / 100Ranks 619 of 1,260 Kosmetik niches · on the category median47
- Market size
- €54K/yr111K searches / yr
- 90-day growth
- +28.0%search demand this quarter
- Competition
- 38%top-5 click share · 5 brands · 33 sellers
Flapen Score
Dr Bronner against its category
The dotted line is the Kosmetik average. Past it, Dr Bronner is stronger. Inside it, weaker.
Market
The Dr Bronner market on Amazon at a glance
Shoppers on Amazon Germany searched for Dr Bronner 111K times last year and spent an estimated €54K. All 5 brands take every click. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.9% of those searches ended in a purchase.
Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €54K a year.
- Searches, last 12 months
- 111K
- Growth, 90 days vs prior 90
- +28.0%
- Conversion, latest week
- 2.9%
- Market size, estimated
- €54Ka year
- Peak month
- July1.8× the quietest month
- Top search term
- dr bronner31K searches a year
02 · Price
A sale here is worth €16.63.
Listings sell for €16.63 on average, from €5.58 to €44.68. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €16.63 that is €2K to €4K a year per listing.
- Average price
- €16.63inside the $15 to $100 sweet spot
- Price range
- €5.58–€44.68
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€4K
- Returns
- 0.1%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
34% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #329 within Baden & Körperpflege. It carries 19,075 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 34%
- Prime listings
- 72%
- Out of stock, average day
- 4.2%
- Average rank
- #329in Baden & Körperpflege
- Average rating
- 4.59 starsAmazon Germany average 4.37 stars
- Average reviews
- 19,075per listing
- Listings tracked
- 32
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Dr Bronner products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Dr. Bronners Peppermint 946 ml (Seife)
- Price
- €20.92
- Rating
- 4.6/5
- Reviews
- 66,314
- Age
- 15y ago

Dr. Bronners Liquid Soap Peppermint Flüssigseife Pfefferminze 59 ml
- Price
- €5.99
- Rating
- 4.6/5
- Reviews
- 1,866
- Age
- 14y ago

Naissance Castile Seife BIO (Nr. 407) 870ml | Natürliche BIO zertifizierte unparfümierte Flüssigseife | vegan frei von SLS und SLES
- Price
- €16.80
- Rating
- 4.6/5
- Reviews
- 1,520
- Age
- 11y ago

Dr. Bronners Bio-Lavendel Pure Castile Flüssigseife 237 ml
- Price
- €10.86
- Rating
- 4.7/5
- Reviews
- 6,109
- Age
- 16y ago

Dr.Bronners 18-IN-1 Flüssigseife 945 ml 1 Stück(e)
- Price
- €21.70
- Rating
- 4.7/5
- Reviews
- 3,810
- Age
- 15y ago
Trending
estimated 90-day click momentum
Dr.Bronners 18-IN-1 Flüssigseife 945 ml 1 Stück(e)
- Price
- €21.70
- Rating
- 4.7/5
- Reviews
- 3,810
- Age
- 15y ago

DR BRONNERS - Flüssigseife - Naturseife - 475 ml Baby-Mild (ohne Duft)
- Price
- €15.31
- Rating
- 4.8/5
- Reviews
- 11,577
- Age
- 16y ago

DR BRONNERS Dr. BronnerÂÂs Magic Soap Reine Naturseife Pfefferminze Flüssig 473ml
- Price
- €16.77
- Rating
- 4.6/5
- Reviews
- 2,102
- Age
- 16y ago

Dr. Bronners Liquid Soap Peppermint Flüssigseife Pfefferminze 59 ml
- Price
- €5.99
- Rating
- 4.6/5
- Reviews
- 1,866
- Age
- 14y ago

Dr. Bronners 18-IN-1 Naturseife | Organic Flüssigseife | Baby Mild ohne Duft | Duschgel Handseife Shampoo und vieles mehr | Mit Bio Ölen | Fair Trade |120 ml
- Price
- €10.79
- Rating
- 4.6/5
- Reviews
- 66,303
- Age
- 3y ago
Newest
by launch date
Dr. Bronners 18-IN-1 Naturseife | Organic Flüssigseife | Teebaum Mit ätherischem Bio Teebaumöl | Duschgel Handseife Shampoo und vieles mehr | Mit Bio Kokos- Oliven- und Jojobaöl | 120 ml
- Price
- €8.14
- Rating
- 4.4/5
- Reviews
- 35
- Age
- 2y ago

Dr. Bronners 18-IN-1 Naturseife | Organic Flüssigseife | Baby Mild ohne Duft | Duschgel Handseife Shampoo und vieles mehr | Mit Bio Ölen | Fair Trade |120 ml
- Price
- €10.79
- Rating
- 4.6/5
- Reviews
- 66,303
- Age
- 3y ago

Dr. Bronners 18-IN-1 Naturseife | Zitrus Orange | Organic Flüssigseife | Vegan | Bio | Duschgel Handseife Shampoo und vieles mehr | Mit Bio Kokos- Oliven- und Jojobaöl | 240 ml
- Price
- €13.93
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 3y ago

Dr. Bronners 18-IN-1 Naturseife | Zitrus Orange | Organic Flüssigseife | Vegan | Bio | Duschgel Handseife Shampoo und vieles mehr | Mit Bio Kokos- Oliven- und Jojobaöl | 945 ml
- Price
- €27.38
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 3y ago

Castile Flüssig Seife auf Olivenöl und entfernt Mitesser Naturkosmetik Küche Kleidung Liquid Reinigungsflüssigkeit 2000 ml Antibakterielle Seife Flüssigseife Pflanzenseife
- Price
- €27.52
- Rating
- 4.5/5
- Reviews
- 410
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
5 rising
Sellers
33
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 86%
Open market
0%
- Dr. Bronner's80%
- Naissance8%
- Oïléna7%
- The Soapery4%
- HAKA1%
Demand
Dr Bronner search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Search terms
Top Dr Bronner search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- dr bronner31K/yr
- castile soap12K/yr
- dr bronners 18 in 113K/yr
- dr bronners8K/yr
- kastilien seife10K/yr
- dr bronner seife6K/yr
- dr. bronners 18-in-1 naturseife5K/yr
- dr. bronner seife5K/yr
- dr. bronner4K/yr
- castile soap liquid4K/yr
Reviews and returns
What reviews say buyers love and hate about Dr Bronner
We read the reviews and the return reasons for every product selling here.
“Leider kam die Flasche defekt und ausgelaufen an”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dr Bronner questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









