dr bronner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great€16.63avg listing price — sweet spot $15–$100
Competition
Great38%top-5 click share — an open shelf
Price range
Great€5.58–€44.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+28.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad19,074.75avg incumbent reviews — the moat a new listing must climb
Market size
Bad€54K€54K/yr · 111K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, dr bronner is a €54K/yr Amazon Germany market (111K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
dr bronner market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- €83K–€100K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #329
- Page quality
- 0%
- Prime
- 72%
- Sponsored
- 34%
- Out of stock
- 4.2%
- Avg brand age
- 61 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
5 rising
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
38%
Top 20: 86%
Open market
0%
- Dr. Bronner's80%
- Naissance8%
- Oïléna7%
- The Soapery4%
- HAKA1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +28.0% search growth over the last 90 days.Peak months: Jul, Aug · busiest ÷ quietest = 1.8×
Top dr bronner search terms
- dr bronner31K/yr
- castile soap12K/yr
- dr bronners 18 in 113K/yr
- dr bronners8K/yr
- kastilien seife10K/yr
- dr bronner seife6K/yr
- dr. bronners 18-in-1 naturseife5K/yr
- dr. bronner seife5K/yr
- dr. bronner4K/yr
- castile soap liquid4K/yr
Top dr bronner products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dr. Bronners Peppermint 946 ml (Seife)
Dr. Bronner's€20.924.6★66,314 rev
Dr. Bronners Liquid Soap Peppermint Flüssigseife Pfefferminze 59 ml
Dr. Bronner's€5.994.6★1,866 rev
Naissance Castile Seife BIO (Nr. 407) 870ml | Natürliche BIO zertifizierte unparfümierte Flüssigseife | vegan frei von SLS und SLES
Naissance€16.804.6★1,520 rev
Dr. Bronners Bio-Lavendel Pure Castile Flüssigseife 237 ml
Dr. Bronner's€10.864.7★6,109 rev
Dr.Bronners 18-IN-1 Flüssigseife 945 ml 1 Stück(e)
Dr. Bronner's€21.704.7★3,810 rev
Newest
by launch date
Dr. Bronners 18-IN-1 Naturseife | Organic Flüssigseife | Teebaum Mit ätherischem Bio Teebaumöl | Duschgel Handseife Shampoo und vieles mehr | Mit Bio Kokos- Oliven- und Jojobaöl | 120 ml
Dr. Bronner's€8.1435 rev
Dr. Bronners 18-IN-1 Naturseife | Organic Flüssigseife | Baby Mild ohne Duft | Duschgel Handseife Shampoo und vieles mehr | Mit Bio Ölen | Fair Trade |120 ml
Dr. Bronner's€10.7966,303 rev
Dr. Bronners 18-IN-1 Naturseife | Zitrus Orange | Organic Flüssigseife | Vegan | Bio | Duschgel Handseife Shampoo und vieles mehr | Mit Bio Kokos- Oliven- und Jojobaöl | 240 ml
Dr. Bronner's€13.9343 rev
Dr. Bronners 18-IN-1 Naturseife | Zitrus Orange | Organic Flüssigseife | Vegan | Bio | Duschgel Handseife Shampoo und vieles mehr | Mit Bio Kokos- Oliven- und Jojobaöl | 945 ml
Dr. Bronner's€27.3843 rev
Castile Flüssig Seife auf Olivenöl und entfernt Mitesser Naturkosmetik Küche Kleidung Liquid Reinigungsflüssigkeit 2000 ml Antibakterielle Seife Flüssigseife Pflanzenseife
Oïléna€27.52410 rev
Trending
90-day click momentumDr.Bronners 18-IN-1 Flüssigseife 945 ml 1 Stück(e)
Dr. Bronner's€21.704.7★
DR BRONNERS - Flüssigseife - Naturseife - 475 ml Baby-Mild (ohne Duft)
Dr. Bronner's€15.314.8★
DR BRONNERS Dr. BronnerÂÂs Magic Soap Reine Naturseife Pfefferminze Flüssig 473ml
Dr. Bronner's€16.774.6★
Dr. Bronners Liquid Soap Peppermint Flüssigseife Pfefferminze 59 ml
Dr. Bronner's€5.994.6★
Dr. Bronners 18-IN-1 Naturseife | Organic Flüssigseife | Baby Mild ohne Duft | Duschgel Handseife Shampoo und vieles mehr | Mit Bio Ölen | Fair Trade |120 ml
Dr. Bronner's€10.794.6★
What buyers say about dr bronner
What buyers praise and complain about, mined from review topics.What buyers love
“Super Produkt”
“angenehmer Duft”
“Ideal auch als Rasierseife”
“Super Reinigungskraft”
“Erfüllt alle Erwartungen”
“Sparsam im Gebrauch”
“Umwelt Freundlich”
“Ist alles bestens gelaufen”
“Dieses Duschgeel ist sehr gut für den Sommer es enthält Pfefferminze was sehr gut kühlt”
“Gute Neutralseife wie früher Schmierseife”
What buyers complain about
“Leider kam die Flasche defekt und ausgelaufen an”
“Haut Trockenheit”
“Die Seife ist nicht sehr günstig”
Top return reasons
Common questions
- Is dr bronner profitable to sell on Amazon Germany?
- The niche generates €54K/yr across 32 tracked products. 90-day search growth is +28.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the dr bronner niche?
- 5 brands and 33 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in dr bronner?
- Top complaints mined from reviews: Auslaufsicher, Feucht/Trocken, Preis-Leistungs-Verhältnis. The return rate is 0.1%.
- When does demand for dr bronner peak?
- Demand peaks in Jul–Aug; the busiest month runs 1.8× the quietest.
- What does it cost to enter the dr bronner niche?
- Listings span €5.58–€44.68; the average listing price is €16.63 (sweet spot $15–$100). The average incumbent carries 19,075 reviews — the moat a new listing must climb.